Author: Chuck Mache Publisher: John Wiley & Sons ISBN: 0470149620 Category : Business & Economics Languages : en Pages : 218
Book Description
A business parable that breaks down the vital characteristics of successful salespeople During his two decades of selling, managing, building, and leading salespeople and companies in a variety of industries, Chuck Mache has learned that there are four distinct kinds of salespeople. Gleaned from his years in the trenches, The Four Kinds of Sales People is a business fable that exposes the traits and characteristics of these four types and outlines how and why salespeople excel–or don’t. The story follows four fictional salespeople, each of whom epitomizes the characteristics of a particular sales style, and provides a clear and exacting description of how each type goes about selling. Mache exposes the strengths and weaknesses of these salespeople and provides expert insight on what each type of salesperson requires to achieve next-level success. For salespeople, sales managers, and executives, this entertaining and practical book shows how to pinpoint personality traits and design a personalizedstrategy for unlimited sales success. Chuck Mache (Santa Rosa, CA ) is the founder of Chuck Mache Communications and is an architect for breakthrough achievement. He is also a popular speaker, executive coach and consultant and has field and executive experience in broadcasting, home warranty, telecom, office equipment, insurance, and mortgage banking.
Author: Chuck Mache Publisher: ISBN: 9781600700095 Category : Business & Economics Languages : en Pages : 171
Book Description
The Four Kinds of Sales People is a gripping parable that identifies exactly how and why sales people excel?or don?t. Told as a fictional account of four people, each of whom epitomizes the characteristics of a particular style, author Chuck Mache provides a clear and graphic description of how each type goes about selling, what their strengths and weaknesses are?and exactly what insights each type requires in order to break through to the next level. What will work well for a Performer (one of the four styles) will not work for a Caretaker; identifying which type a person most resembles is essential to developing a strategy that turns a routine sales job into a life of breakthrough achievement. In the tradition of great business storytellers like Spencer Johnson (Who Moved My Cheese?), Robert Kiyosaki (Rich Dad, Poor Dad), Og Mandino (The Greatest Salesman in the World), and Zig Ziglar (Selling 101), Mache uses larger-than-life fictional characters to make a powerful statement. ?If you make a list of what it takes to be successful in sales, and a list of what strugglers are not doing, those lists are identical,? says author Chuck Mache; ?Sales is no more complex than that. The complex part is changing your mind so that you can change your life.? With the vibrant, funny and inspirational characterizations provided by Mache in The Four Kinds of Sales People, as well as its specific and detailed lists of prescriptions, this book provides Sales People?and those who manage them?with a set of powerful tools for lasting mind change, life change, and sales transformation.
Author: Sean O'Shaughnessey Publisher: ISBN: 9780692111925 Category : Languages : en Pages : 298
Book Description
Most salespeople lose the deal before they ever get started! It isn't uncommon for the customer to have already made a decision before most salespeople even learn of the opportunity. Most salespeople have to beat the preferred competitor by a significant margin just to be considered equivalent. Don't you wish that you could be the preferred vendor in all of your opportunities? Selling is a difficult career in which to make a living; it is not uncommon to have the commission check denied before the salesperson even gets a chance to win. Analysis of thousands of sales situations has made it phenomenally obvious that most salespeople begin their sales campaign so late in the decision-making process that they are virtually guaranteed to lose the order. To make matters worse, when they do start the campaign early enough, most salespeople do not know how to control the prospect adequately so that they can guarantee their victory. Typical turnover for a sales department is 10-20%. Many companies see turnover that approaches 40-60%! This turnover costs them 50% of their revenue-generating capability. In any organization that exceeds 25% turnover, the loss of trust with the customer can be astounding as the new salesperson tries to rebuild the entire relationship. In any given quarter dozens or hundreds of companies do not make their forecasted numbers and are dramatically punished by Wall Street. This book will provide the management of a company with a framework to teach their salespeople how to attain their quotas with higher profits. It will also allow salespeople to rise to the top of their organization and be the super-achievers who win awards, trips, bonuses, and respect. In this book, I will show you how to eliminate your competition and maximize your commission.
Author: Mike Adams Publisher: Sales Growth Focus ISBN: 9781925648690 Category : Business & Economics Languages : en Pages : 266
Book Description
How do the best salespeople connect, influence and persuade? With stories. 'Seven Stories Every Salesperson Must Tell' takes you on a high-stakes sales journey, using stories to establish rapport and trust, deliver insight, inspire action and close the deal, and in doing so win new friends and collaborators. When you share purposeful stories in your client conversations, you'll create more new business than you thought possible. Sharing more than 50 stories from around the world, Mike draws on his diverse international sales career to teach and demonstrate the power of storytelling -- from first hello to signed contract. You'll learn stories to help you: Establish rapport and trust Present challenging insights Differentiate your solution Share your company values Unstick negotiation stand-offs Create better business outcomes. This book will change the way you think about selling. Rather than seeing your role as that of a transactional deal closer, you'll become a story master, creating new stories for your clients.
Author: Matthew Dixon Publisher: Penguin ISBN: 1101545895 Category : Business & Economics Languages : en Pages : 240
Book Description
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
Author: Stu Schlackman Publisher: CreateSpace ISBN: 9781516880997 Category : Languages : en Pages : 180
Book Description
Understand the four personality styles and how to sell, serve and create high performance teams by leverage the strengths of each personality style.
Author: Anthony Iannarino Publisher: Penguin ISBN: 0735211698 Category : Business & Economics Languages : en Pages : 241
Book Description
“Always be closing!” —Glengarry Glen Ross, 1992 “Never Be Closing!” —a sales book title, 2014 “?????” —salespeople everywhere, 2017 For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close. But these tactics often alienated customers, leading to fads for the “soft” close or even abandoning the idea of closing altogether. It sounded great in theory, but the results were often mixed or poor. That left a generation of salespeople wondering how they should think about closing, and what strategies would lead to the best possible outcomes. Anthony Iannarino has a different approach geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall. Iannarino addressed this in a chapter of The Only Sales Guide You’ll Ever Need—which he thought would be his only book about selling. But he discovered so much hunger for guidance about closing that he’s back with a new book full of proven tactics and useful examples. The Lost Art of Closing will help you win customer commitment at ten essential points along the purchase journey. For instance, you’ll discover how to: · Compete on value, not price, by securing a Commitment to Invest early in the process. · Ask for a Commitment to Build Consensus within the client’s organization, ensuring that your solution has early buy-in from all stakeholders. · Prevent the possibility of the sale falling through at the last minute by proactively securing a Commitment to Resolve Concerns. The Lost Art of Closing will forever change the way you think about closing, and your clients will appreciate your ability to help them achieve real change and real results.\
Author: Neil Rackham Publisher: Taylor & Francis ISBN: 1000111482 Category : Business & Economics Languages : en Pages : 253
Book Description
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Author: Robert Ashton Publisher: Hachette UK ISBN: 1444795279 Category : Business & Economics Languages : en Pages : 224
Book Description
If you know how to sell, you know how to succeed. Selling is the most important, and perhaps the most misunderstood workplace skill. Once you understand how to sell you will become more persuasive, naturally and confidently. This book has four sections, enabling the reader to focus on their most pressing need: * Selling basics - a simple, explicit guide to the sales process; * Selling yourself - and how to get noticed, connected and respected; * Selling to colleagues - presenting, persuading and getting promoted; * Selling to customers - winning orders and succeeding in shops & at shows. This book will help the reader: * Learn the basics about how to sell and why people buy; * Recognise the importance of goal setting and measuring personal performance; * Understand how to find, then influence people able to contribute to their success; * Become more confident in taking the lead and steering things they way they want them to go, at work, home and in social situations.
Author: Chuck Mache
Author: Chuck Mache
Author: Sean O'Shaughnessey
Author: Mike Adams
Author: Matthew Dixon
Author: Stu Schlackman
Author: Anthony Iannarino
Author: Neil Rackham
Author: Steve W. Martin
Author: Robert Ashton