The Great British Entrepreneur's Handbook 2014 PDF Download

Author: Various authors
Publisher: Harriman House
ISBN: 0857193732
Category : Business & Economics
Languages : en
Pages : 152

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Book Description
The Great British Entrepreneur's Handbook shares the secrets of experienced entrepreneurs on everything from coming up with great business ideas to the value of old-fashioned networking and how to raise funds - whether courting VCs and other investors or seeking out new sources of crowd finance. With wit and wisdom, the personalities behind some of the leading firms and bestselling business books of today guide budding entrepreneurs through all the highs and lows of what it takes to be a business success.

Author: Alice Barnard
Publisher: Harriman House Limited
ISBN: 0857194399
Category : Business & Economics
Languages : en
Pages : 132

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Book Description
THE GREAT BRITISH ENTREPRENEUR'S HANDBOOK 2015 shares the secrets of experienced entrepreneurs on everything from how to tell your business's story compellingly to the secrets of growing a business to the next level. With wit and wisdom, the personalities behind some of the leading firms and bestselling business books of today guide budding entrepreneurs through all the highs and lows of what it takes to be a business success.

Author: Simon Burton
Publisher: Harriman House Limited
ISBN: 085719514X
Category : Business & Economics
Languages : en
Pages : 140

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Book Description
THE GREAT BRITISH ENTREPRENEUR'S HANDBOOK 2016 shares the secrets of experienced entrepreneurs on everything from how to get effective media coverage to the secrets of attracting the best and brightest to your firm. With wit and wisdom, the personalities behind some of the leading firms and entrepreneurial organisations in the UK today guide budding entrepreneurs through all the highs and lows of what it takes to be a business success.

Author: Jeremiah Gardner
Publisher: Market by Numbers
ISBN: 9780996100724
Category : Business & Economics
Languages : en
Pages : 338

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Book Description
The world's most powerful brands are no longer being developed on Madison Avenue. They are methodically crafted by startups using a revolutionary new framework. process.Businesses are now able to validate their branding in the market, steering clear from meaningless questions like "If you were a dog, what kind of dog would you be?" and turning subjective opinion into fact. This is not new jargon for old thinking, but a fundamental shift in how brand development works.Unfortunately, many large companies haven't learned the new way. The cost? Millions of dollars in lost sales, and countless unsatisfied customers.The Lean Brand offers you the blueprint for creating passionate customers who love and support your business. Distilling over 16 years of experience in branding and the lean startup movement, Jeremiah Gardner teams up with New York Times bestselling author Brant Cooper to reveal:- The new definition of brand- How you can emulate successful lean brands like Buffer and SoulPancake to build a loyal customer base- How customers and brands really interact through The Lean Brand Framework- How to use Viability Experiments to test and iterate your brand, and find Product-Market-Brand fit- A set of tools including the Persona Grid, the MVB Canvas, the Experiment Map and the Value Stream Matrix that will help you develop your brand properlyGreat brands must do more than just satisfy customers; they must create passionate ones. The Lean Brand shows you how to develop meaningful relationships with your audience, based on a shared journey of value creation.

Author: Peter Lester Payne (Wirtschaftswissenschafter, Grossbritannien.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 80

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Author: Rolf Sternberg
Publisher: Edward Elgar Publishing
ISBN: 1781004439
Category : Business & Economics
Languages : en
Pages : 448

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Book Description
This book will appeal to researchers and scholars interested in entrepreneurship and creativity issues, coming from a wide range of academic disciplines. These readers will find an up-to-date presentation of existing and new directions for research in

Author: Patty Lennon
Publisher:
ISBN: 9781936984510
Category :
Languages : en
Pages :

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Book Description
Crowdfunding allows a large number of people to finance an idea through small individual contributions. By harnessing the power of collective energy, crowdfunding can get a project off the ground and in the public eye with astounding speed and success if its done the right way. In this easy-to-use guide, you'll learn: * Learn how to structure your campaign for maximum funding with the least amount of your time and energy * Become a magnet to potential funders so they are finding you before you have to go out and find them * Access the insiders secrets that helped author, Patty Lennon reach her goal in 14 days and be featured by Indiegogo! * Springboard your campaign into social media buzz to create an eager following of campaign evangelists * Avoid the mistakes most crowdfunders make so you are part of the elite group of crowdfunders who fund above their goal amount Drawing from her years of experience in marketing, project planning and communications, as well as, her real-life experience in crowdfunding Patty Lennon provides an easy-to-follow guide to launching a crowdfunding project.

Author: Rupert Scofield
Publisher: McGraw Hill Professional
ISBN: 0071753729
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
Make the business of society your business No one knows the business of social entrepreneurship better than Rupert Scofield. Cofounder and president of FINCA International—a nonprofit microfinancing institution with 7,000 employees serving 750,000 customers in 21 countries—Scofield has been a social entrepreneur for 40 years. In The Social Entrepreneur’s Handbook, Scofield leads you through the entire process of starting up and running a nonprofit, sharing personal success stories and advice on what not to do—valuable lessons he learned the hard way. The process, while risky, isn’t as difficult as you might think. Practically speaking, you need only two things: an idea and a plan. The former comes from you and you alone. This book supplies the latter. The Social Entrepreneur’s Handbook illuminates the path to building a successful nonprofit from the ground up. You’ll learn how to: Create a realistic plan for getting started in your chosen cause Assemble the perfect team for putting your plan into action—and keeping it rolling in the right direction Develop a business model specifically designed to run a nonprofit organization Keep yourself, your staff, and your cause in solid financial shape One of the many beauties of social entrepreneurship is that it’s never too late to start. You can be right out of school or working in the highest ranks of corporate America. It doesn’t matter. Social entrepreneurship begins with a noble cause, which turns into a passion, and soon becomes a mission worth dedicating your life to. The Social Entrepreneur’s Handbook is the one and only resource you will need to attain your dream of working full-time in service to others—and making a real, measurable difference in the world.

Author: Mariana Mazzucato
Publisher: Penguin
ISBN: 0593656946
Category : Business & Economics
Languages : en
Pages : 313

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Book Description
Award-winning economist Mariana Mazzucato’s famously incisive international bestseller debunking the pervasive myth of the inept state versus an innovative private sector—with a new preface by the author According to conventional wisdom, innovation is best left to the bold entrepreneurs of the private sector, and government should get out of the way. But what if that wasn't case? What if, from the inventions of Silicon Valley to medical breakthroughs, the public sector has actually been the most courageous and valuable risk-taker of all? Critically acclaimed and influential thinker and scholar Mariana Mazzucato argues comprehensively against the myth of a lumbering, bureaucratic state versus a dynamic, innovative private sector with remarkable original and deep research. In a series of case studies—from nanotechnology to the emerging green tech of today—Mazzucato reveals that the opposite is true: the private sector only finds the courage to invest after an entrepreneurial state has made the high-risk investments. The Entrepreneurial State reveals how every technology that makes the iPhone so “smart” was actually funded by the government—from the Internet and GPS technology, to touch-screen displays and voice-activated Siri. In the history of modern capitalism, the State has not only fixed market failures, but has also actively shaped and created markets. In doing so, it sometimes wins and sometimes fails. Yet by not admitting the State’s role in active risk taking, we've created an "innovation system" where the public sector socializes risks while privatizing reward, as Mazzucato controversially argues. This bold and provocative book considers how we adopted this dysfunctional dynamic, and then how we can overcome it so that economic growth can be not only "smart" but "inclusive" as well.

Author: John Brooks
Publisher: Open Road Media
ISBN: 9781473611528
Category :
Languages : en
Pages : 464

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Book Description
'The best business book I've ever read.' Bill Gates, Wall Street Journal 'The Michael Lewis of his day.' New York Times What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself. This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.