Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Man Who Sold America PDF full book. Access full book title The Man Who Sold America by Jeffrey L. Cruikshank. Download full books in PDF and EPUB format.
Author: Jeffrey L. Cruikshank Publisher: Harvard Business Press ISBN: 1422161773 Category : Business & Economics Languages : en Pages : 480
Book Description
We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.
Author: Jeffrey L. Cruikshank Publisher: Harvard Business Press ISBN: 1422161773 Category : Business & Economics Languages : en Pages : 480
Book Description
We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.
Author: Joy-Ann Reid Publisher: HarperCollins ISBN: 0062880128 Category : Political Science Languages : en Pages : 362
Book Description
WITH WIT AND PIERCING INSIGHT, JOY-ANN REID CALCULATES THE TRUE PRICE OF THE TRUMP PRESIDENCY Is Donald Trump running the “longest con” in U.S. history? What will be left of America when he leaves office? Candidate Trump sold Americans a vision that was seemingly at odds with their country’s founding principles. Now in office, he’s put up a for sale sign—on the prestige of the presidency, on America’s global stature, and on our national identity. At what cost have these deals come? Joy-Ann Reid’s The Man Who Sold America delivers an urgent accounting of our national crisis from one of our foremost political commentators. Three years ago, Donald Trump pitched millions of voters on the idea that their country was broken, and that the rest of the world was playing us “for suckers.” All we needed to fix this was Donald Trump, who rebranded prejudice as patriotism, presented diversity as our weakness, and promised that money really could make the world go ’round. Trump made the sale to just enough Americans in three key swing states to win the Electoral College. As president, Trump’s raft of self-dealing, scandal, and corruption has overwhelmed the national conversation. And with prosecutors bearing down on Trump and his family business, the web of criminality is circling closer to the Oval Office. All this while Trump seemingly makes his administration a pawn for the ultimate villain: an autocratic former KGB officer in Russia who found in the untutored and eager forty-fifth president the perfect “apprentice.” How did we get here? What is the hidden impact of Trump, beyond the headlines? Joy-Ann Reid’s essential book examines why he succeeded, and whether America can undo the damage he has done. Through interviews with American and international thought leaders and in-depth analysis, Reid situates the Trump era within the context of modern history, examining the profound social changes that led us to this point. A deeply pertinent analysis, The Man Who Sold America reveals the causes and consequences of the Trump presidency and contends with the future that awaits us.
Author: William Kleinknecht Publisher: Bold Type Books ISBN: 0786744332 Category : Biography & Autobiography Languages : en Pages : 348
Book Description
Since Ronald Reagan left office -- and particularly after his death -- his shadow has loomed large over American politics: Republicans and many Democrats have waxed nostalgic, extolling the Republican tradition he embodied, the optimism he espoused, and his abilities as a communicator. This carefully calibrated image is complete fiction, argues award-winning journalist William Kleinknecht. The Reagan presidency was epoch shattering, but not -- as his propagandists would have it -- because it invigorated private enterprise or made America feel strong again. His real legacy was the dismantling of an eight-decade period of reform in which working people were given an unprecedented sway over our politics, our economy, and our culture. Reagan halted this almost overnight. In the tradition of Thomas Frank's What's the Matter with Kansas?, Kleinknecht explores middle America -- starting with Reagan's hometown of Dixon, Illinois -- and shows that as the Reagan legend grows, his true legacy continues to decimate middle America.
Author: Tom Rubython Publisher: ISBN: 9780990619956 Category : Biography & Autobiography Languages : en Pages :
Book Description
Boy Plunger is the first full-length biography of the legendary share trader, Jesse Livermore, the most successful stock and commodities trader in the history of the stock market. He became famous in the summer of 1929 when most people believed that the American stock market would continue to rise forever as Wall Street was enjoyed an eight-year winning run. Jesse Livermore started a process that would see him sell $450 million of shares short inside a four week period. As he had forecast, the three 'black' days, Thursday 24th October, Monday 28th October and Tuesday 29th October, saw the market drop dramatically and in a week Wall Street lost $30 billion of value. Livermore made nearly $100 million and overnight became one of the richest men in the world. It remains, adjusted for inflation, the most money ever made by any individual in a period of seven days.
Author: Walter R. Borneman Publisher: Random House ISBN: 158836772X Category : Biography & Autobiography Languages : en Pages : 466
Book Description
In Polk, Walter R. Borneman gives us the first complete and authoritative biography of a president often overshadowed in image but seldom outdone in accomplishment. James K. Polk occupied the White House for only four years, from 1845 to 1849, but he plotted and attained a formidable agenda: He fought for and won tariff reductions, reestablished an independent Treasury, and, most notably, brought Texas into the Union, bluffed Great Britain out of the lion’s share of Oregon, and wrested California and much of the Southwest from Mexico. On reflection, these successes seem even more impressive, given the contentious political environment of the time. In this unprecedented, long-overdue warts-and-all look at Polk’s life and career, we have a portrait of an expansionist president and decisive statesman who redefined the country he led, and we are reminded anew of the true meaning of presidential accomplishment and resolve.
Author: David Talbot Publisher: Simon and Schuster ISBN: 1451683588 Category : History Languages : en Pages : 158
Book Description
Pulp History brings to life extraordinary feats of bravery, violence, and redemption that history has forgotten. These stories are so dramatic and thrilling they have to be true. In Devil Dog, the most decorated Marine in history fights for America across the globe—and returns home to set his country straight. Smedley Butler took a Chinese bullet to the chest at age eighteen, but that did not stop him from running down rebels in Nicaragua and Haiti, or from saving the lives of his men in France. But when he learned that America was trading the blood of Marines to make Wall Street fat cats even fatter, Butler went on a crusade. He threw the gangsters out of Philadelphia, faced down Herbert Hoover to help veterans, and blew the lid off a plot to overthrow FDR.
Author: Ben McGrath Publisher: Vintage ISBN: 0451494016 Category : Biography & Autobiography Languages : en Pages : 281
Book Description
“This quietly profound book belongs on the shelf next to Jon Krakauer’s Into the Wild.” —The New York Times The riveting true story of Dick Conant, an American folk hero who, over the course of more than twenty years, canoed solo thousands of miles of American rivers—and then disappeared near the Outer Banks of North Carolina. This book “contains everything: adventure, mystery, travelogue, and unforgettable characters” (David Grann, best-selling author of Killers of the Flower Moon). For decades, Dick Conant paddled the rivers of America, covering the Mississippi, Yellowstone, Ohio, Hudson, as well as innumerable smaller tributaries. These solo excursions were epic feats of planning, perseverance, and physical courage. At the same time, Conant collected people wherever he went, creating a vast network of friends and acquaintances who would forever remember this brilliant and charming man even after a single meeting. Ben McGrath, a staff writer at The New Yorker, was one of those people. In 2014 he met Conant by chance just north of New York City as Conant paddled down the Hudson, headed for Florida. McGrath wrote a widely read article about their encounter, and when Conant's canoe washed up a few months later, without any sign of his body, McGrath set out to find the people whose lives Conant had touched--to capture a remarkable life lived far outside the staid confines of modern existence. Riverman is a moving portrait of a complex and fascinating man who was as troubled as he was charismatic, who struggled with mental illness and self-doubt, and was ultimately unable to fashion a stable life for himself; who traveled alone and yet thrived on connection and brought countless people together in his wake. It is also a portrait of an America we rarely see: a nation of unconventional characters, small river towns, and long-forgotten waterways.
Author: Philip K. Dick Publisher: Houghton Mifflin Harcourt ISBN: 0547572484 Category : Fiction Languages : en Pages : 291
Book Description
Slavery is back. America, 1962. Having lost a war, America finds itself under Nazi Germany and Japan occupation. A few Jews still live under assumed names. The 'I Ching' is prevalent in San Francisco. Science fiction meets serious ideas in this take on a possible alternate history.
Author: Lealan Jones Publisher: Simon and Schuster ISBN: 0671004646 Category : Photography Languages : en Pages : 212
Book Description
The award-winning creators of National Public Radio's "Ghetto Life 101" and "Remorse: The 14 Stories of Eric Morse" combine talents with a young photographer to show what life is like in one of the country's darkest places: Chicago's Ida B. Wells housing project. Photos.
Author: Jeffrey L. Cruikshank
Author: Jeffrey L. Cruikshank
Author: Joy-Ann Reid
Author: William Kleinknecht
Author: Tom Rubython
Author: Jeffrey L. Cruikshank
Author: Walter R. Borneman
Author: David Talbot
Author: Ben McGrath
Author: Philip K. Dick
Author: Lealan Jones