The Market Imperative PDF Download

Author: Robert Zemsky
Publisher: JHU Press
ISBN: 1421424126
Category : Education
Languages : en
Pages : 152

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Book Description
Although there is no "one-size-fits-allapproach for reforming higher education, this clearly written book will productively advance understanding of the challenges colleges and universities face by providing a mapping of the configuration of the market for an undergraduate education.

Author: Benjamin Barber
Publisher: Ballantine Books
ISBN: 0307874443
Category : Political Science
Languages : en
Pages : 432

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Book Description
Jihad vs. McWorld is a groundbreaking work, an elegant and illuminating analysis of the central conflict of our times: consumerist capitalism versus religious and tribal fundamentalism. These diametrically opposed but strangely intertwined forces are tearing apart--and bringing together--the world as we know it, undermining democracy and the nation-state on which it depends. On the one hand, consumer capitalism on the global level is rapidly dissolving the social and economic barriers between nations, transforming the world's diverse populations into a blandly uniform market. On the other hand, ethnic, religious, and racial hatreds are fragmenting the political landscape into smaller and smaller tribal units. Jihad vs. McWorld is the term that distinguished writer and political scientist Benjamin R. Barber has coined to describe the powerful and paradoxical interdependence of these forces. In this important new book, he explores the alarming repercussions of this potent dialectic for democracy. A work of persuasive originality and penetrating insight, Jihad vs. McWorld holds up a sharp, clear lens to the dangerous chaos of the post-Cold War world. Critics and political leaders have already heralded Benjamin R. Barber's work for its bold vision and moral courage. Jihad vs. McWorld is an essential text for anyone who wants to understand our troubled present and the crisis threatening our future.

Author: Michael R. Czinkota
Publisher: McGraw Hill Professional
ISBN: 9780844230108
Category : Business & Economics
Languages : en
Pages : 324

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Book Description
Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move into a company's territory and shrink its markets.

Author: Barry Libert
Publisher: Harvard Business Review Press
ISBN: 163369206X
Category : Business & Economics
Languages : en
Pages : 256

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Book Description
Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. But this seismic shift isn’t unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening. So the question isn’t whether your organization needs to change, but when and how much. The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers. Supported by research that covers fifteen hundred companies, authors Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the ten principles that all organizations can use to grow and profit regardless of their industry. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model. The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age.

Author: Michael R. Czinkota
Publisher: South Western Educational Publishing
ISBN:
Category : Export marketing
Languages : en
Pages : 292

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Book Description
Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.

Author: Howard Marks
Publisher: HarperCollins
ISBN: 1328480569
Category : Business & Economics
Languages : en
Pages : 339

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Book Description
A NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLER The legendary investor shows how to identify and master the cycles that govern the markets. We all know markets rise and fall, but when should you pull out, and when should you stay in? The answer is never black or white, but is best reached through a keen understanding of the reasons behind the rhythm of cycles. Confidence about where we are in a cycle comes when you learn the patterns of ups and downs that influence not just economics, markets, and companies, but also human psychology and the investing behaviors that result. If you study past cycles, understand their origins and remain alert for the next one, you will become keenly attuned to the investment environment as it changes. You’ll be aware and prepared while others get blindsided by unexpected events or fall victim to emotions like fear and greed. By following Marks’s insights—drawn in part from his iconic memos over the years to Oaktree’s clients—you can master these recurring patterns to have the opportunity to improve your results.

Author: William Rosen
Publisher: Rowman & Littlefield
ISBN: 1442257059
Category : Business & Economics
Languages : en
Pages : 223

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Book Description
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them—from simply projecting what a brand is to optimizing what it does—to move people closer to transaction. Drawing on years of research and experience with the world’s most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. They reveal how today’s more personalized and trackable communications illuminate tremendous diversity in paths-to-purchase and explain how to leverage this data to develop more effective strategies and creative targeted to individual inflection points. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today’s increasingly fragmented marketing landscape to more effectively and efficiently build brands and business.

Author: Edgar S. Cahn
Publisher: Edgar Cahn
ISBN: 9781893520028
Category : Business & Economics
Languages : en
Pages : 260

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Book Description
"Co-production is a bold, pragmatic strategy that shatters limits on social change. This book exposes the Dark Side of money and market. It redefines economics by treating households and community as a separate economy. Placing that economy on a par with market generates a new exchange dynamic the empowers us all to become change agents who can shape the future; convert failing social programs into catalysts for social justice; enlist Throw-Away People as partners in a shared mission; and create the world we want for our children."--Publisher's description.

Author: James M. Mctaggart
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 392

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Book Description
Moving beyond the strategies that managers have employed to create shareholder value, three corporate finance experts reveal their powerful framework for the systematic day-to-day management of shareholder value. They also dispel many of the "value myths" that can skew a company's strategy.

Author: James Stacey Taylor
Publisher: Routledge
ISBN: 1351898159
Category : Philosophy
Languages : en
Pages : 197

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Book Description
It is well known that the numbers of organs that become available each year for transplantation fall far short of the numbers that are actually required. In this boldly argued book James Stacey Taylor contends that, given both this shortage and the desperate poverty that some people endure, it is morally imperative that the current methods of organ procurement be supplemented by a legal, regulated market for human transplant organs purchased from live vendors. Taylor pays particular attention to outlining the implications that recognizing the moral legitimacy of these market transactions in human body parts and reproductive capacities have for public policy.