Author: Edward Kellogg StrongPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 488
Book Description
The Psychology of Selling and Advertising
Author: Edward Kellogg StrongPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 488
Book Description
The Psychology of Selling
Author: Brian TracyPublisher: Thomas Nelson Inc
ISBN: 0785288066
Category : Selling
Languages : en
Pages : 240
Book Description
Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Psychology of Selling
Author: Brian TracyPublisher: Netlingo, Incorporated
ISBN: 9781555252427
Category :
Languages : en
Pages :
Book Description
The author explains what makes products and services sell and what techniques the listener can use to actually increase his or her volume of sales with more than 50 practical tips.
The New Psychology of Selling and Advertising
Author: Henry Charles LinkPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 330
Book Description
Above all, the methods given are such as will stand analysis not only by experienced sales managers and advertisers, but by the competent psychologist of the modern school. Instead of following the traditional titles or classifications in the field of selling and marketing, represented by methods of selling that differ mechanically, the logic of this book is based entirely on the theme, discovering and measuring consumer demand. Its material is presented, therefore, in terms of the five major channels through which contacts with consumers are established, namely: Salesmen, Retailers and Dealers, Sales Compilations, Market Surveys, and Advertising. All of the chapters fall under one of these headings and the methods described deal with the use of these contacts as a means of increasing sales, planning sales, and predicting the sales of new products.
The New Psychology of Selling and Advertising
Author: Henry C. LinkThe New Psychology Or Selling and Advertising
Author: Henry C. LinkThe Mind of the Buyer
Author: Harry Dexter KitsonPublisher:
ISBN:
Category : Psychology, Applied
Languages : en
Pages : 232
Book Description
The Psychology of Advertising
Author: Bob M. FennisPublisher: Psychology Press
ISBN: 1317398955
Category : Psychology
Languages : en
Pages : 451
Book Description
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.
Manual for the Study of the Psychology of Advertising and Selling
Author: Harry Dexter KitsonPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 126
Book Description
Selling the Invisible
Author: Harry BeckwithPublisher: Business Plus
ISBN: 0759521522
Category : Business & Economics
Languages : en
Pages : 137
Book Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.