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Author: Laurie Lewis Publisher: Rowman & Littlefield ISBN: 1538121328 Category : Business & Economics Languages : en Pages : 183
Book Description
Listening is critical in today’s organizations. As recent examples in the #MeToo era and numerous organizational failures and scandals illustrate, the consequences of poor listening in organizations can be significant, and in some cases, catastrophic. Listening is commonly described in terms of ethics, overlooking its strategic value. The book guides leaders and decision-makers to question the listening habits, practices, and infrastructure within their organizations. The author lays out an argument for the benefits and challenges of strategic listening. She also develops a method for internal analysis of listening capabilities and practices, and provides a framework for building and maintaining a more robust listening culture, infrastructure, and set of practices. In order to improve organizational listening, the author argues that we need to do more than improve personal listening skills, we need to design organizations to listen.
Author: Laurie Lewis Publisher: Rowman & Littlefield ISBN: 1538121328 Category : Business & Economics Languages : en Pages : 183
Book Description
Listening is critical in today’s organizations. As recent examples in the #MeToo era and numerous organizational failures and scandals illustrate, the consequences of poor listening in organizations can be significant, and in some cases, catastrophic. Listening is commonly described in terms of ethics, overlooking its strategic value. The book guides leaders and decision-makers to question the listening habits, practices, and infrastructure within their organizations. The author lays out an argument for the benefits and challenges of strategic listening. She also develops a method for internal analysis of listening capabilities and practices, and provides a framework for building and maintaining a more robust listening culture, infrastructure, and set of practices. In order to improve organizational listening, the author argues that we need to do more than improve personal listening skills, we need to design organizations to listen.
Author: Mats Heide Publisher: CRC Press ISBN: 1000997243 Category : Business & Economics Languages : en Pages : 130
Book Description
Listening is so simple, yet so difficult. Many times, listening is taken for granted. One could therefore say that listening is the forgotten part of communication. Although organizations have more digital and analog communication channels than ever, too little time is spent listening to customers, employees, and other influential groups. It is a shame that listening is not given more attention, as it is linked to many positive values. Examples include better conversations, increased trust and confidence, more outstanding commitment and job satisfaction, lower absenteeism due to illness, higher productivity and quality of work, increased sales, better relationships with customers and employees, and many other positive effects. To the extent that listening takes place, organizations rarely take a holistic approach to it. Strategic listening means a given objective for listening, thoughts about who should listen, when it should happen, and so on. An organization’s listening must become a strategic issue to exploit the great potential of increased listening. This book provides answers to the following: Why is listening important? What are the barriers to listening? How can both individuals and organizations become better at listening? How can organizations develop strategic listening skills? How does one build a system to improve an organization’s strategic listening?
Author: Krista Ratcliffe Publisher: SIU Press ISBN: 9780809326693 Category : Education Languages : en Pages : 252
Book Description
Long-ignored within rhetoric and composition studies, listening has returned to the disciplinary radar. Rhetorical Listening: Identification, Gender, Whiteness argues that rhetorical listening facilitates conscious identifications needed for cross-cultural communication.
Author: Katie R. Place Publisher: Taylor & Francis ISBN: 1000890651 Category : Business & Economics Languages : en Pages : 323
Book Description
Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They explore topics such as utilizing artificial intelligence and social media; activism, social justice, and ethics; and fostering diversity, equity, and inclusion within and outside organizations. Each chapter concludes with recommendations for strategic communication practice. This book will be of interest to researchers and advanced students in public relations and strategic communication, organizational communication, and listening.
Author: Jeannine S. Tate Publisher: Corwin Press ISBN: 1483363546 Category : Education Languages : en Pages : 137
Book Description
This practitioner friendly book concentrates on the importance of strategic listening as a critical interpersonal skill for school leaders in guiding their organizations.
Author: Robert I. Berkman Publisher: Paramount Market Publishing ISBN: 9780978660277 Category : Business & Economics Languages : en Pages : 276
Book Description
Social media is the catch-all name for blogs, Web forums, YouTube, MySpace, FaceBook and the other internet-based sites where consumers converse and share content. All of this unsolicited and authentic discussion and opinion can be a great source of marketplace insight for companies.From paying close attention to consumer discussions on blogs and other social media, you can discover what new products or product features consumers would like to see, and stay alert to emerging trends in your industry that could create new opportunities for your company.Robert Berkman, an experienced information specialist with several books to his credit, gives detailed directions for specialized blog searches, setting up RSS feeds, and tracking buzz. He also provides detailed information about vendors who supply blog monitoring services and discusses the pros and cons of using vendors or doing it yourself.For marketers, public relations firms, strategic business analysts, and corporate planners, this book gives you everything you need to know to begin finding market intelligence in social media. You will learn to look for trends, distinguish a trend from a fad, and determine the credibility of the information you uncover.Moreover, Berkman provides you with tips on organizing all the information you find to help you sift through it, locate just the valuable and relevant content, and reduce information overload.
Author: Graham D. Bodie Publisher: Taylor & Francis ISBN: 1000889408 Category : Political Science Languages : en Pages : 182
Book Description
This book explores the role of listening in community engagement and peacebuilding efforts, bridging academic research in communication and practical applications for individual and social change. For all their differences, community engagement and peacebuilding efforts share much in common: the need to establish and agree on achievable and measurable goals, the importance of trust, and the need for conflict management, to name but a few. This book presents listening – considered as a multi-disciplinary concept related to but distinct from civility, civic participation, and other social processes – as a primary mechanism for accomplishing these tasks. Individual chapters explore these themes in an array of international contexts, examining topics such as conflict resolution, restorative justice, environmental justice, migrants and refugees, and trauma-informed peacebuilding. The book includes contemporary literature reviews and theoretical insights covering the role of listening as related to individual, social, and governmental efforts to better engage communities and build, maintain, or establish peace in an increasingly divided world. This collection provides invaluable insight to researchers, students, educators, and practitioners in intercultural and international communication, conflict management, peacebuilding, community engagement, and international studies.
Author: Sarah Bowman Publisher: Emerald Group Publishing ISBN: 1787692914 Category : Business & Economics Languages : en Pages : 256
Book Description
This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
Author: Gisela Gonçalves Publisher: Taylor & Francis ISBN: 1000689115 Category : Business & Economics Languages : en Pages : 497
Book Description
This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.
Author: Phil Bush and Brett Boston Publisher: Lulu.com ISBN: 1312499850 Category : Business & Economics Languages : en Pages : 158
Book Description
Our goal in this book is to dramatically lift your sales game. Two reliable studies (Harvard and Gallup), found that 4% of the sales people in the U.S. sell 94% of the goods and services. Other, less dire studies indicate that 15% of all sales people are doing 70% of the selling. Either way you look at it, most sales people are not as good as you are. And there is one major reason.... Lack of planning! This book tells you how and what to plan. It provides key points on upping your game with tips to extend your longevity as a sales pro. Most sales people fail to understand that selling is a long-term investment in understanding your customers' needs and investing time in building strong customer relationships. You have to demonstrate that your customers are buying more than your product; they are buying your expertise and commitment to help them solve problems. Read on to learn how to become a trusted business advisor to your clients through some basic sales planning strategies.
Author: Laurie Lewis
Author: Laurie Lewis
Author: Mats Heide
Author: Krista Ratcliffe
Author: Katie R. Place
Author: Jeannine S. Tate
Author: Robert I. Berkman
Author: Graham D. Bodie
Author: Sarah Bowman
Author: Gisela Gonçalves
Author: Phil Bush and Brett Boston