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Author: Karen J Marchetti Publisher: ISBN: 9780578686868 Category : Languages : en Pages : 388
Book Description
If you're looking to boost your results from every digital marketing effort, this book gives you a step-by-step roadmap. You'll focus your efforts on the elements that have the biggest impact on results. And emphasize the digital marketing channels with the highest ROI: your website, Search Engine Optimization (SEO), Email, and Pay-Per-Click (PPC) advertising. You'll start by correctly diagnosing your progress from Traffic to Leads to Sales - so you'll know exactly how to improve results. You'll understand what to review in Google Analytics (with step-by-step instructions). And you'll learn the Marketing Metrics to evaluate every marketing effort (with easy-to-follow formulas included). You'll have winning "formulas" to make every element of your copy really sell! And you'll learn to strategically craft Offers for a big change in results. You'll also discover easy ways to "test your way to success," so your marketing becomes more effective with every effort! Finally, if you rely on outside resources, you'll learn how to evaluate every marketing proposal to choose better partners and solutions. Results are the key in marketing. "Does it matter if the artwork was stunning, or you thought the copy was amazing, if the effort didn't bring in leads or sales?" When you focus on results from every effort, you'll find ways to make every effort more successful. This is the definitive handbook on digital marketing for small businesses. It serves as your "expert consultant" to help get maximum return on every marketing dollar, and hire the right marketing specialists. Why wing it? With a book like this, you'll never have to. The Results Obsession walks you through clear, specific, detailed steps for diagnosing problems, driving leads and sales, website navigation and content, SEO, online ads, email, testing, measuring, and staffing -- all focused on the specific needs of small businesses.The emphasis on TRAFFIC, LEADS, and SALES, and how to analyze these metrics will surely prove helpful to readers. So many marketers execute campaigns without properly analyzing the results. This book gives you an understanding of what KPIs need the most focus. Written and formatted in a reader-friendly style, with lots of bullet points, short paragraphs, and white space to make it easy to get through, and easy to find what you're looking for. Karen J. Marchetti brings 30+ years of Internet marketing and direct marketing planning, testing, and creative expertise for leaders worldwide. Her strategies have: doubled client sales, boosted online leads by 67%, driven 60% response to a survey by C-level executives, increased email click-through by 200%, and generated a 22% opt-in rate! She has taught Internet Marketing and Direct Marketing at San Diego State University, University of San Diego, UC San Diego, CSU Long Beach, and the University of San Francisco. Marchetti is a Google Ads Qualified Search Consultant and a Google Analytics Certified Consultant.
Author: Karen J Marchetti Publisher: ISBN: 9780578686868 Category : Languages : en Pages : 388
Book Description
If you're looking to boost your results from every digital marketing effort, this book gives you a step-by-step roadmap. You'll focus your efforts on the elements that have the biggest impact on results. And emphasize the digital marketing channels with the highest ROI: your website, Search Engine Optimization (SEO), Email, and Pay-Per-Click (PPC) advertising. You'll start by correctly diagnosing your progress from Traffic to Leads to Sales - so you'll know exactly how to improve results. You'll understand what to review in Google Analytics (with step-by-step instructions). And you'll learn the Marketing Metrics to evaluate every marketing effort (with easy-to-follow formulas included). You'll have winning "formulas" to make every element of your copy really sell! And you'll learn to strategically craft Offers for a big change in results. You'll also discover easy ways to "test your way to success," so your marketing becomes more effective with every effort! Finally, if you rely on outside resources, you'll learn how to evaluate every marketing proposal to choose better partners and solutions. Results are the key in marketing. "Does it matter if the artwork was stunning, or you thought the copy was amazing, if the effort didn't bring in leads or sales?" When you focus on results from every effort, you'll find ways to make every effort more successful. This is the definitive handbook on digital marketing for small businesses. It serves as your "expert consultant" to help get maximum return on every marketing dollar, and hire the right marketing specialists. Why wing it? With a book like this, you'll never have to. The Results Obsession walks you through clear, specific, detailed steps for diagnosing problems, driving leads and sales, website navigation and content, SEO, online ads, email, testing, measuring, and staffing -- all focused on the specific needs of small businesses.The emphasis on TRAFFIC, LEADS, and SALES, and how to analyze these metrics will surely prove helpful to readers. So many marketers execute campaigns without properly analyzing the results. This book gives you an understanding of what KPIs need the most focus. Written and formatted in a reader-friendly style, with lots of bullet points, short paragraphs, and white space to make it easy to get through, and easy to find what you're looking for. Karen J. Marchetti brings 30+ years of Internet marketing and direct marketing planning, testing, and creative expertise for leaders worldwide. Her strategies have: doubled client sales, boosted online leads by 67%, driven 60% response to a survey by C-level executives, increased email click-through by 200%, and generated a 22% opt-in rate! She has taught Internet Marketing and Direct Marketing at San Diego State University, University of San Diego, UC San Diego, CSU Long Beach, and the University of San Francisco. Marchetti is a Google Ads Qualified Search Consultant and a Google Analytics Certified Consultant.
Author: Nora Roberts Publisher: Penguin ISBN: 0698197003 Category : Fiction Languages : en Pages : 464
Book Description
The riveting novel from the #1 New York Times bestselling author of The Liar. “She stood in the deep, dark woods, breath shallow and cold prickling over her skin despite the hot, heavy air. She took a step back, then two, as the urge to run fell over her.” Naomi Bowes lost her innocence the night she followed her father into the woods. In freeing the girl trapped in the root cellar, Naomi revealed the horrible extent of her father’s crimes and made him infamous. No matter how close she gets to happiness, she can’t outrun the sins of Thomas David Bowes. Now a successful photographer living under the name Naomi Carson, she has found a place that calls to her, a rambling old house in need of repair, thousands of miles away from everything she’s ever known. Naomi wants to embrace the solitude, but the kindly residents of Sunrise Cove keep forcing her to open up—especially the determined Xander Keaton. Naomi can feel her defenses failing, and knows that the connection her new life offers is something she’s always secretly craved. But the sins of her father can become an obsession, and, as she’s learned time and again, her past is never more than a nightmare away.
Author: Grant Cardone Publisher: Penguin ISBN: 1101981059 Category : Business & Economics Languages : en Pages : 242
Book Description
From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success. One of the 7 best motivational books of 2016, according to Inc. Magazine. Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books... he was broke, jobless, and drug-addicted. Grant had grown up with big dreams, but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom. Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a super salesman, a huge philanthropist. He wanted to live in a mansion and even own an airplane. Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to seek balance and take it easy. But that has really just given us an excuse to be unexceptional. If you want real success, you have to know how to harness your obsession to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to: · Set crazy goals—and reach them, every single day. · Feed the beast: when you value money and spend it on the right things, you get more of it. · Shut down the doubters—and use your haters as fuel. Whether you're a sales person, small business owner, or 9-to-5 working stiff, your path to happiness runs though your obsessions. It's a simple choice: be obsessed or be average.
Author: Becky Tirabassi Publisher: Tyndale House Publishers, Inc. ISBN: 1414310420 Category : Religion Languages : en Pages : 159
Book Description
Tirabassi speaks of the things that drive and control one's life, how to overcome the obsessive passions that distract one from God, and how to replace them with holy obsession.
Author: Richard A. Deyo Publisher: AMACOM/American Management Association ISBN: 9780814428597 Category : Business & Economics Languages : en Pages : 364
Book Description
Annotation Medical science has always promised -- and often delivered -- a longer, better life. But as the pace of science accelerates, do our expectations become unreasonable, fueled by an industry bent on profits and a media desperate for big news?Hope or Hype is a taboo-shattering look at what drives the American obsession with medical "miracles," exposing the equipment manufacturers and pharmaceutical companies; doctors and hospitals too quick to order surgery; the politicians; the press; and our own "technoconsumption" mindset. The authors spread blame for the parade of so-called miracle cures that too often are marginally effective at best -- and sometimes downright dangerous. They examine consumers? eager embrace of medical advances, and present riveting stories of the conscientious doctors and researchers who blew the whistle on ineffective treatments. Finally, they provide sane, practical recommendations for the adoption of new developments. The consequences of questionable practices include costly recalls, billions in wasted money, and the pain and suffering of innumerable patients and their families. In short, they must stop.
Author: Jon Picoult Publisher: McGraw Hill Professional ISBN: 1264258798 Category : Business & Economics Languages : en Pages : 289
Book Description
If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with—not just shaping their experiences, but also shaping their memories. Picoult explores the cognitive science behind great customer experiences, pinpointing the breakthrough, psychology-based strategies that both industry leaders (like Apple, Disney, and Southwest Airlines) as well as fast-growing startups (like BILT and Framebridge) use to shape people’s perceptions and sculpt unforgettable impressions—thereby turning more sales prospects into customers, and more customers into obsessed brand ambassadors. Packed with intriguing case studies, engaging stories, and eye-opening research, the book details these proven principles and illustrates how they can be applied to almost any type of business or customer. Examples include cases that show how to: • Create Peaks & Avoid Valleys—leverage the science of memory to etch positive impressions in people’s minds, by creating greater experiential peaks and fewer experiential valleys. • Give the Perception of Control—the almost magical power of giving customers a sense of agency, via choice and expectation-setting, causing them to feel better about the experience a business is already delivering. • Make It Effortless—make interactions easy for customers, not just from a physical perspective, but also a cognitive one, to satisfy today’s demand for simplicity and convenience. • Stir Emotion—harness the power of emotion as a memory cue, by infusing customer experiences with emotional resonance, highlighting positive feelings while stemming negative ones. No matter what kind of constituency you serve—customers or colleagues, individuals or institutions, employees or employment candidates—this book will help you do it with distinction. Picoult’s message is particularly relevant for managers, as he shows the parallels between how great companies cultivate engagement with customers, and how great leaders accomplish the same with their workforce. From Impressed to Obsessed reveals the what, the why, and—most importantly—the how behind great customer experiences. Filled with actionable insights, the book provides an invaluable roadmap for becoming the company that everyone wants to do business with, the employer everyone wants to work for, and the leader everyone wants to follow.
Author: Debra Webb Publisher: Forever ISBN: 1455527661 Category : Fiction Languages : en Pages : 207
Book Description
She thought she'd left the murders - and his obsession -behind . . . Special Agent Jess Harris has spent more than a decade studying the many faces of evil. In her determination to stop a serial killer, she broke the rules, and it cost her everything. With her career in need of resuscitation and her love life dead and buried, Jess jumps at a chance to advise on a case that has the top detectives of Birmingham, Alabama, stumped. But the case forces her to confront all the reasons she put her hometown-and her first love-in her rearview mirror. Four young women have gone missing, and Police Chief Dan Burnett will do anything to find them before it's too late-even if it means asking for help from the woman who has spent a decade avoiding him. Jess agrees to lend a hand and welcomes the diversion of a new case, a new life to save to make up for the victims she's lost. But then the unthinkable happens: the crazed serial killer from her past follows Jess to Birmingham. The situation is becoming increasingly desperate-and time is swiftly running out . . . Praise for Obsession "Compelling main characters and chilling villains elevate Debra Webb's Faces of Evil series into the realm of high-intensity thrillers that readers won't be able to resist." -- CJ Lyons, New York Times bestselling author "This gritty, edge of your seat, white knuckle thriller is peopled with tough, credible characters and a brilliant plot that will keep you guessing until the very end. Move over Jack Reacher." -- Cindy Gerard, New York Times best-selling author "Debra Webb's name says it all..." -- Karen Rose
Author: Michael S. Levy Publisher: Rowman & Littlefield ISBN: 1442243139 Category : Social Science Languages : en Pages : 251
Book Description
Celebrity culture surrounds us. We are inundated with information about actors and actresses, athletes, musicians, and others who have become famous or infamous. Although we never will likely meet or get to know them, our interest in them seems boundless. We are literally obsessed with being entertained as well as with the people who entertain us. Who our celebrities are has also shifted; in the past, celebrity status was bestowed on men and women of great accomplishment, those who had given the world something to be proud of and to celebrate. Conversely, today’s celebrities are generally people involved in entertainment—from TV newscasters to people who appear on reality television programs, as well as some who are simply famous for being famous. What remains an enigma is why we, as a society, are so infatuated with being entertained, as well as with those who entertain us and appear in the media. This book makes sense of this spectacle by explaining the reasons for this obsession from a psychological, social, and historical perspective. It suggests that we have become addicted in much the same way that a person becomes addicted to drugs or alcohol. Finally, the author offers his observations on how to free our minds from this captivation. Anyone interested in understanding more about our need to live vicariously through the rich and famous will find answers in this book.
Author: Jesse Q. Sutanto Publisher: Sourcebooks, Inc. ISBN: 172821517X Category : Young Adult Fiction Languages : en Pages : 223
Book Description
A fast-paced teen revenge-thriller from the author of Dial A for Aunties, The Obsession will keep readers on the edge of their seats until the very end. Boy Meets Girl. Boy Stalks Girl. Girl Gets Revenge. Logan thinks he and Delilah are meant to be. Delilah doesn't know who Logan is. Logan believes no one knows Delilah like him. He makes sure of it by learning everything he can by watching her through a hidden camera. Some might call him a stalker. Logan prefers to be called "romantic". Delilah is keeping secrets though, deadly ones. There's so much more to her than meets the eye. Logan is determined to make Delilah the heroine in his twisted fantasy and he'll do anything to get what he wants. Delilah is done with the men in her life controlling her. If Logan won't let her go...she'll make him. "Sutanto has crafted a page-turning work of suspense that questions the line between romantic 'research' and stalking in the age of the internet, analyzing the roles played by abuse, misogyny, racism, and violence in contemporary relationships."—Booklist "Set against a Northern California private school backdrop, the sensational plot is riddled with twists that come at a furious pace...A suspenseful page-turner."—Kirkus Reviews "This tense, quick-moving thriller is also a thought-provoking story about the different shapes of abuse. Fans of high-drama fiction with a dark edge, like Karen McManus's One of Us Is Lying or Gretchen McNeil's #murdertrending, will be hooked."—School Library Journal
Author: Karen J Marchetti
Author: Karen J Marchetti
Author: Nora Roberts
Author: Grant Cardone
Author: Becky Tirabassi
Author: Richard A. Deyo
Author: Jon Picoult
Author: Debra Webb
Author: Michael S. Levy
Author: Jesse Q. Sutanto
Author: Eli Wilmot Sprague