The SAGE Handbook of Marketing Ethics PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The SAGE Handbook of Marketing Ethics PDF full book. Access full book title The SAGE Handbook of Marketing Ethics by Lynne Eagle. Download full books in PDF and EPUB format.

The SAGE Handbook of Marketing Ethics

The SAGE Handbook of Marketing Ethics PDF Author: Lynne Eagle
Publisher: SAGE
ISBN: 1529738571
Category : Business & Economics
Languages : en
Pages : 975

Book Description
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
➤