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Author: Marcia Layton Turner Publisher: John Wiley & Sons ISBN: 0470105917 Category : Business & Economics Languages : en Pages : 314
Book Description
From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.
Author: Marcia Layton Turner Publisher: John Wiley & Sons ISBN: 0470105917 Category : Business & Economics Languages : en Pages : 314
Book Description
From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.
Author: Marcia Layton Turner Publisher: John Wiley & Sons ISBN: 1118153901 Category : Business & Economics Languages : en Pages : 270
Book Description
The inside scoop . . .for when you want more than the official line Want to be your own boss but aren't quite sure how to make it happen? This savvy guide will show you the way. Now revised and updated to cover the latest regulations, techniques, and trends, it walks you step by step through the entire start-up process, from coming up with a business plan and lining up financing to setting up shop, marketing to your customer base, and dealing with accounting, taxes, insurance, and licenses. Packed with real-world tips and tricks that you won't find anywhere else, it delivers all the know-how you need to declare independence from the 9-to-5 world, launch your business--and watch the profits grow! * Vital Information on real-world entrepreneurship that other sources don't reveal. * Insider Secrets on how to secure financing and choose a winning location. * Money-Saving Techniques, including low-cost ways to market your business. * Time-Saving Tips for creating a business plan and handling legal and accounting basics. * The Latest Trends, including how to launch a profitable home- or Web-based business. * Handy Checklists and Charts to help you plan your start-up and succeed in the marketplace.
Author: Jason R. Rich Publisher: John Wiley & Sons ISBN: 0471792276 Category : Business & Economics Languages : en Pages : 458
Book Description
The inside scoop... for when you want more than the official line! If you have an entrepreneurial spirit and want to capitalize on the fastest growing marketplace ever, the Web, this is the book for you. From choosing the product or service you offer to designing your website to marketing and managing your online venture, this guide gives you step-by-step guidance and helps you avoid common pitfalls. You don't have to be a computer guru or programmer, and you don't have to invest big bucks, thanks to the unbiased recommendations, practical guidance, and insider savvy this book puts at your fingertips. Updated with advice from experts, current statistics, new tips and strategies, and information about hundreds of resources, this guide gets you in business online with: Vital Information on choosing a unique product or service and targeting a specific niche market Insider Secrets from entrepreneurs who have launched successful online businesses Money-Saving Techniques, including using services from Yahoo!, Microsoft, eBay, and others to create a small-business website Time-Saving Tips for obtaining prominent listing placement on search engines and in Web directories and information portals The Latest Trends in online advertising, marketing, and branding, plus the online auction phenomenon Handy Checklists to help you create and operate your online business
Author: John Jantsch Publisher: Penguin ISBN: 1591844428 Category : Business & Economics Languages : en Pages : 258
Book Description
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Author: Jason Rich Publisher: ISBN: Category : Computers Languages : en Pages : 308
Book Description
The author offers both traditional and online business owners an array of powerful online advertising and marketing techniques, along with how to use the Internet to enhance public relations.
Author: Jason R. Rich Publisher: Wiley ISBN: 9780028633404 Category : Computers Languages : en Pages : 454
Book Description
Only a few years into its popular use, the World Wide Web has already enabled thousands to set up online businesses that require a minimum of upkeep and maximum profits. The Unofficial Guide to Starting a Business Online is the cyber-entrepreneur's ultimate guide to every aspect of hanging out a shingle in the virtual world. Here's what readers get: Step-by-step advice and key information on setting up shop online, from creating a Web site to marketing and advertising big on a shoestring budget Addresses for hundreds of Web sites they can use as start-up references that would have taken hundreds of hours to track down alone A rundown of the best businesses to start online, and advice for choosing the right one Pointers on combining traditional selling techniques with Web-specific ones for the best of all possible plans!
Author: Rohit Bhargava Publisher: IdeaPress Publishing ISBN: 9781940858609 Category : Business & Economics Languages : en Pages : 124
Book Description
This is the Small Business Marketing advice book you've been Googling for. Like having coffee with an expert, this book shares irreverent tips and secrets from WSJ bestselling author and marketing guru Rohit Bhargava on how to promote your business without a huge budget. This book is like a high energy masterclass and brainstorming session all in one - with actionable tips to transform your marketing approach within hours.
Author: Barbara Findlay Schenck Publisher: John Wiley & Sons ISBN: 1118054458 Category : Business & Economics Languages : en Pages : 386
Book Description
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Author: Neal Schaffer Publisher: John Wiley & Sons ISBN: 1118756681 Category : Business & Economics Languages : en Pages : 226
Book Description
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Author: Carol Tice Publisher: Allworth ISBN: 9781621532392 Category : Business & Economics Languages : en Pages : 244
Book Description
Most businesses that close their doors have one thing in common: They ran out of money. Don’t let this happen to you. This indispensable book, part of Allworth’s popular Pocket Small Business Owner’s Guide series, will help you to save money on every aspect of your business, from advertising to overhead. With invaluable cost-cutting tips for all types of businesses, from e-commerce and home-based operations to services and retail, this guide will help you create a blueprint that will allow your business to survive and thrive. You’ll save on: Advertising Marketing Purchasing Transportation and shipping Labor Financing Facilities Operations Taxes And more! In today’s economy, small business owners must seize every opportunity to keep costs down, and every penny saved goes to your bottom line. Follow this street-smart advice to lay the foundation for a business that will be profitable for years to come.
Author: Marcia Layton Turner
Author: Marcia Layton Turner
Author: Marcia Layton Turner
Author: Jason R. Rich
Author: John Jantsch
Author: Jason Rich
Author: Jason R. Rich
Author: Rohit Bhargava
Author: Barbara Findlay Schenck
Author: Neal Schaffer
Author: Carol Tice