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Author: Bryan Smeltzer Publisher: LiquidMind Press ISBN: 1737188112 Category : Business & Economics Languages : en Pages : 235
Book Description
The Visionary Brand In my new book, The Visionary Brand, I explore how brands become Visionary, and how they sustain this success for generations. Through both my direct experience with these brands, along with extensive research, I have been able to define the formula for realizing Visionary status. Although I have found no "one" brand is truly the ultimate Visionary, many are close, and you discover why these great brands are missing one or many ingredients to becoming truly Visionary. What makes a brand truly Visionary? Product, Innovation, Culture, Marketing? It is a harmonious blending of product, marketing, and passionate culture. Along with a visionary who establishes and commits themselves and the brand to ageless foundational principles. What formula has sustained iconic brands such as; Apple, Nike, Adidas, and allowed them to maintain their vision and brand ETHOS for generations? How does one brand lose its premium status, while others thrive from generation to generation? The Visionary Brand explores the core of these generational companies, and how they have evolved to become visionaries. This definitive guide to preserving authentic success through identifying, protecting, and nurturing the brand's core foundational principles will be a timeless leadership resource. Both professionally and personally, serving a purpose from start-up through established category leaders. Most brands at some point lose sight of their vision or have not established their brand core ETHOS. The Visionary Brand will revitalize those who are not yet evangelizing their brand's values and principles, along with guiding those who have yet to define their foundation. To succeed, you must understand who you are, what value you are providing, where you are positioning, and how to engage with your loyal community and brand team. From aspirational, real-life scenarios, to inspirational guidance, The Visionary Brand will provide ongoing support to successfully drive your brand forward. The Visionary Brand outlines the independent elements to emulating and successfully executing this foundational strategy. * Define your vision and build a Foundational Principles platform. * Stick to your vision while capturing global market share from your competitors. * Create a continuous Pipeline of Innovation. * Establish a Culture of Passionate followers. * Engage, and build Loyalty. * Embrace the changing tide of the new age adoption curve. * Be an Artist, be yourself, and instill the courage to accomplish your Vision. There may be Visionary brands, but no one company exists as The Visionary Brand, while some have most, none have all. I sincerely hope you enjoy the book and find its content useful in your Journey to becoming Visionary! Sincerely, Bryan Smeltzer, Author, The Visionary Brand
Author: Bryan Smeltzer Publisher: LiquidMind Press ISBN: 1737188112 Category : Business & Economics Languages : en Pages : 235
Book Description
The Visionary Brand In my new book, The Visionary Brand, I explore how brands become Visionary, and how they sustain this success for generations. Through both my direct experience with these brands, along with extensive research, I have been able to define the formula for realizing Visionary status. Although I have found no "one" brand is truly the ultimate Visionary, many are close, and you discover why these great brands are missing one or many ingredients to becoming truly Visionary. What makes a brand truly Visionary? Product, Innovation, Culture, Marketing? It is a harmonious blending of product, marketing, and passionate culture. Along with a visionary who establishes and commits themselves and the brand to ageless foundational principles. What formula has sustained iconic brands such as; Apple, Nike, Adidas, and allowed them to maintain their vision and brand ETHOS for generations? How does one brand lose its premium status, while others thrive from generation to generation? The Visionary Brand explores the core of these generational companies, and how they have evolved to become visionaries. This definitive guide to preserving authentic success through identifying, protecting, and nurturing the brand's core foundational principles will be a timeless leadership resource. Both professionally and personally, serving a purpose from start-up through established category leaders. Most brands at some point lose sight of their vision or have not established their brand core ETHOS. The Visionary Brand will revitalize those who are not yet evangelizing their brand's values and principles, along with guiding those who have yet to define their foundation. To succeed, you must understand who you are, what value you are providing, where you are positioning, and how to engage with your loyal community and brand team. From aspirational, real-life scenarios, to inspirational guidance, The Visionary Brand will provide ongoing support to successfully drive your brand forward. The Visionary Brand outlines the independent elements to emulating and successfully executing this foundational strategy. * Define your vision and build a Foundational Principles platform. * Stick to your vision while capturing global market share from your competitors. * Create a continuous Pipeline of Innovation. * Establish a Culture of Passionate followers. * Engage, and build Loyalty. * Embrace the changing tide of the new age adoption curve. * Be an Artist, be yourself, and instill the courage to accomplish your Vision. There may be Visionary brands, but no one company exists as The Visionary Brand, while some have most, none have all. I sincerely hope you enjoy the book and find its content useful in your Journey to becoming Visionary! Sincerely, Bryan Smeltzer, Author, The Visionary Brand
Author: Harold Bloom Publisher: Cornell University Press ISBN: 9780801491177 Category : Literary Criticism Languages : en Pages : 516
Book Description
Discusses the works of William Blake, William Wordsworth, Samuel Taylor Coleridge, George Gordon, Lord Byron, Percy Bysshe Shelley, John Keats, Thomas Lovell Beddoes, John Clare, George Darley, and others.
Author: Herbert M. Meyers Publisher: Springer ISBN: 0230286917 Category : Business & Economics Languages : en Pages : 242
Book Description
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.
Author: Jeremiah Gardner Publisher: Market By Numbers, LLC ISBN: 0996100709 Category : Business & Economics Languages : en Pages : 297
Book Description
Goodbye, old-school branding. Hello, innovation. As much as traditional branding may flinch at the idea, the great brands emerging today are no longer being developed by a “brand genius” on the 40th floor of a Madison Avenue high rise. Today, great brand development isn’t about genius, it’s about the discovery of value. The Lean Brand is the first book to apply lean principles to the marketing black box of branding empowering innovators to experiment often, iterate quickly, and discover the winning relationship with their audience. Just as with “lean startup,” where you are attempting to eliminate the waste in building products no one wants, “lean branding” is about eliminating the waste of building a brand no one wants a relationship with. The cost of failing to innovate with your brand? Millions of dollars in lost sales, missed opportunities for growth, and countless unsatisfied customers. This is not new jargon for old thinking, but a fundamental shift in how brand development works. The Lean Brand is the new blueprint for building value-based relationships with passionate customers. Distilling years of experience on the front lines of startup marketing and the lean startup movement, Jeremiah Gardner teams up with New York Times bestselling author Brant Cooper to reveal: How to implement Lean Brand Innovation To Discover, Create & Deliver New ValueNew startup marketing techniques for Parallel Innovation between product management, brand strategy, and business cultureHow to optimize your branding strategy to discover, develop and build passionate customersHow startups can eliminate waste in their customer development and brand strategy using The Lean Brand FrameworkHow to use lean startup Viability Experiments to test and iterate your brand for high growthA set of practical tools called the Lean Brand Stack to help you iterate quickly, learn as much as you can, and build passionate relationships with your audienceGreat brands must do more than just satisfy customers; they must create passionate ones. The Lean Brand shows you how to develop meaningful relationships with your audience, based on a shared journey of value creation. Whether incrementally improving an existing brand, re-branding your enterprise, or building the next great startup, the winning relationship with your audience will come from a process of discovery. This book lays out a brand innovation framework for you to study, practice and iterate on, and eventually make your own.
Author: Gene Del Vecchio Publisher: Paramount Market Publishing ISBN: 9780972529006 Category : Business & Economics Languages : en Pages : 260
Book Description
This clever and insightful book reveals the depth and breadth of high moral character and competence in the corporate world. The good news is that the corporate world, by and large, is in good shape. The bad news is that the bad apples number enough to make the rest of us vulnerable to their whims. A Knight?s Code of Business is the first book to arrive in the aftermath of high profiles disasters such as Enron and WorldCom. It presents both the misadventures that befall corporations, as well as guidance to help upcoming managers achieve high moral character and competence in the corporate world. It?s a fun and insightful read. The lessons discussed come from the author?s 20+ years of experience, stories contributed by nearly two dozen other business professionals all across America, and the new survey of marketing executives.
Author: Nicholas Ind Publisher: Kogan Page Publishers ISBN: 9780749441296 Category : Business & Economics Languages : en Pages : 232
Book Description
A company's workforce is its most valuable asset. It is the employees who translate an organziation's strategy into reality, interact with consumers and determine the corporate brand.In this fully updated second edition, Nicholas Ind demonstrates how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver business goals. This can be achieved by building meaning, purpose and values into the organization to foster a culture of enthusiastic employee participation. This practical and inspirational book is about how organizations can empower and enthuse their employees to create 'brand champions'. The themes of Living the Brand are:employees flourish in organizations where they identify with the brand;organizations flourish when the brand has relevance and creates meaning;purpose and values are not created - they exist; the issue is how well they are articulated and embedded;brand clarity creates freedom;brands come to life when the boundaries between the internal and external blur;stories and myths are important for sustaining brands;living the brand requires imagination.With the use of original international case studies, Nicholas Ind discusses the insights and problems of articulating and then delivering brands through people. The book examines the nature of branding and why people have become such important definers of the brand. The conclusion being that both organizations and people need values - it is essential to their well-being and sense of worth.
Author: Kadambari Umapathy Publisher: Notion Press ISBN: Category : Business & Economics Languages : en Pages : 178
Book Description
Visionary Women Collective 2023 is a reference book. It is a collection of 100 most notable women professionals and women owned businesses from India. The Book is aimed to be beneficial to both Women featured in the book and to the investors who are interested in investing in women owned ventures. The Women entrepreneurship space is becoming very crowded and investable women owned businesses with the bandwidth to scale are getting lost in the crowd, which becomes quite a challenge for both women and the investors to reach out to each other. Through the visionary collective we handpick such women and feature them for the right opportunity. The Write Up will contain personal information, professional capabilities and bandwidth of her business which will be presented as the primary due diligence for any investor to initiate interest in her venture. The Book will be marketed among communities, business chambers, investors and venture capitalists with a similar purpose. The feature also promotes brand positioning and brand building for her venture. The Collective also serves as an important source for reaching credible Indian women service providers. For eg, Indian Ayurvedic Practitioners are in demand in the western countries, to reach such professionals, this collective serves as a trusted source. This helps both the consumer and the practitioner connect with each other.
Author: Rogers Publisher: McGraw-Hill Education (UK) ISBN: 0335230172 Category : Business & Economics Languages : en Pages : 161
Book Description
This book explains step by step how to build a successful new coaching business using an innovative method of selling with integrity. Using helpful case studies, Jenny Rogers clearly analyses the practical issues that can make or break a new venture.
Author: Jenny Rogers Publisher: McGraw-Hill Education (UK) ISBN: 0335227015 Category : Psychology Languages : en Pages : 194
Book Description
This practical guide is for anyone contemplating coaching as a career: coaches in training, coaches already trained and hoping to build a thriving business. This totally revised second edition offers step by step guidance on what to do: • What does it take to succeed as a coach? How long does it take? • Why it matters to get practice clients and where to find them • Why is it so important to think like a buyer rather than like a seller? • What can you charge? • How do you make yourself distinctive in a crowded market? • What do you need to do to attract clients? Which marketing materials and methods pay off and which are a waste of time? • How can you exploit social media? • Overcoming your fear of selling: how to sell with integrity • Going for growth: what is involved in building an even bigger business? “Jenny Rogers has the rare ability to offer the lessons of decades of experience in ways which are practical to implement and easy to absorb. This book is comprehensive – offering both high level concept and lots of important details on the kinds of things that differentiate the successful coaching professional from the crowd.” Phil Hayes, Chairman, Management Futures, UK “Another great book from Jenny Rogers... As always with Jenny’s books, a new edition does not simply mean a few typos corrected and a couple of new references.” Jane Cook, Managing Director, Linden Learning, UK “In a marketplace crowded with quick fixes and unrealistic promises, this book is a breath of fresh air!" Leni Wildflower, PhD, PCC, Knowledge Based Coaching in the Workplace, Fielding Graduate University, USA “This book is a must read for anyone who wants to earn a living through coaching." Susan Binnersley, MD h2h resources limited, UK “This is a book that challenges and inspires, and you will find yourself recommending it to other people, who may not even be coaches.” Margaret Kelly, Executive Coach, Margaret Kelly Consulting, UK & Ireland “This book is an obvious must for anybody who wants to build a coaching business. But I would also recommend this inspiring and comprehensive book to anybody who thinks of different options in their professional life.” Dorota Porażka, Vice-President of the Board, DORADCA Consultants Ltd, Poland “I strongly recommend this book.” Ana Oliveira Pinto, Executive Coach, Portugal “This book is a must for coaches wanting business success.” Jacqui Harper, INSEAD lecturer, Communication Coach, Author, Speaker “A must-read for anyone wanting to build a coaching business.” Mark Wakefield, Director, Vogel Wakefield, the counter-consultancy, UK "A clear, systematic and down-to-earth primer on how to start, build and maintain a professional coaching business." Clare Brigstocke, Executive Coach, Lateralshift “Jenny Rogers’ earlier Developing a Coaching Business has been a mainstay for Meyler Campbell Graduates for years, but this new version is even better.” Daniel Burke, Chairman, Meyler Campbell
Author: Bryan Smeltzer
Author: Bryan Smeltzer
Author: Harold Bloom
Author: Herbert M. Meyers
Author: 
Author: Jeremiah Gardner
Author: Gene Del Vecchio
Author: Nicholas Ind
Author: Kadambari Umapathy
Author: Rogers
Author: Jenny Rogers