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Author: Steven Pike Publisher: Goodfellow Publishers Ltd ISBN: 1911396366 Category : Business & Economics Languages : en Pages : 250
Book Description
This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and provides the building block for effective and practical marketing plans.
Author: Steven Pike Publisher: Goodfellow Publishers Ltd ISBN: 1911396366 Category : Business & Economics Languages : en Pages : 250
Book Description
This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and provides the building block for effective and practical marketing plans.
Author: Bonita Kolb Publisher: Routledge ISBN: 1136352996 Category : Business & Economics Languages : en Pages : 328
Book Description
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
Author: World Tourism Organization. Business Council Publisher: ISBN: Category : Business & Economics Languages : en Pages : 296
Book Description
The Internet is an ideal medium for travel and tourism and its use has continued to grow at a dramatic rate (some forecasts have suggested that travel and tourism's share of e-commerce could rise to 50 per cent in the next few years). This book offers guidance to both destination management organisations (DMOs) and tourism businesses on how best to use e-commerce. The first part analyses market trends and explains the concepts of e-business and customer relationship management. The second part focuses on the DMOs, and how they can respond to the changing value chains and how they can provide websites for consumers, intermediaries, travel media and tourism businesses. The last part is concerned with e-business for tourism suppliers, particularly small and medium sized enterprises.
Author: Victor T.C. Middleton Publisher: Routledge ISBN: 1136379800 Category : Business & Economics Languages : en Pages : 501
Book Description
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.
Author: J. Alf Bennett Publisher: Juta and Company Ltd ISBN: 9780702156366 Category : Business & Economics Languages : en Pages : 268
Book Description
South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.
Author: United States. Congress. House. Committee on Small Business. Subcommittee on Exports, Tourism, and Special Problems Publisher: ISBN: Category : Small business Languages : en Pages : 796
Author: A. V. Seaton Publisher: Arden Shakespeare ISBN: Category : Business & Economics Languages : en Pages : 568
Book Description
This text focuses on the concept and marketing of the tourism product. It is intended to be of interest to tourism and business students and tourism planners in public and private business. Topics covered include: core marketing ideas; pricing tourism products; and tourism marketing in East Europe.
Author: United States. Congress. House. Committee on Small Business. Subcommittee on Exports, Tourism, and Special Problems Publisher: ISBN: Category : Small business Languages : en Pages : 788
Author: United States. Congress. House. Committee on Small Business. Subcommittee on Export Opportunities and Special Small Business Problems Publisher: ISBN: Category : Small business Languages : en Pages : 76
Author: Steven Pike
Author: Steven Pike
Author: Malcolm Wood
Author: Bonita Kolb
Author: World Tourism Organization. Business Council
Author: Victor T.C. Middleton
Author: J. Alf Bennett
Author: United States. Congress. House. Committee on Small Business. Subcommittee on Exports, Tourism, and Special Problems
Author: A. V. Seaton
Author: United States. Congress. House. Committee on Small Business. Subcommittee on Exports, Tourism, and Special Problems
Author: United States. Congress. House. Committee on Small Business. Subcommittee on Export Opportunities and Special Small Business Problems