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Author: Nigel Morgan Publisher: John Wiley & Sons ISBN: Category : Business & Economics Languages : en Pages : 280
Book Description
Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.
Author: Nigel Morgan Publisher: John Wiley & Sons ISBN: Category : Business & Economics Languages : en Pages : 280
Book Description
Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.
Author: Donald V. L. Macleod Publisher: Channel View Publications ISBN: 1845411242 Category : Social Science Languages : en Pages : 232
Book Description
Power and culture are inextricably bound up with tourism. The anthropological case studies in this groundbreaking book explore this relationship in Latin America, the Caribbean, Europe, Africa, Australia and South East Asia. Two sections deal with tourism and the power struggle for resources; and tourism and culture: presentation, promotion and the manipulation of image. A concluding chapter investigates the relationship between tourism and power.
Author: Rami K. Isaac Publisher: Routledge ISBN: 1317580273 Category : Business & Economics Languages : en Pages : 293
Book Description
Tourism in Palestine has been receiving an increasingly important profile given its economic and religious importance and the significant role it plays in Israeli-Palestinian relations, representation of Palestinian statehood and identity, and wider Middle Eastern politics. Nevertheless, Palestine, like much of the Middle East as a whole, remains extremely underrepresented in tourism literature. This title aims to fill this void by being the first book dedicated to exploring the significance of tourism in relationship to Palestine. The book examines the role of tourism in Palestine at three main levels. First, it provides an overview of destination management and marketing issues for the tourism industry in Palestine and addresses not only the visitor markets and the economic significance of tourism but also the realities of the difficulties of destination management, marketing and promotion of the Palestinian state. Second, it provides a series chapters and case studies that interrogate not only the various forms of tourism in Palestine but also its economic, social, environmental and spiritual importance. This section also conveys a dimension to tourism in Palestine that is not usually appreciated in the Western mainstream media. The third section indicates the way in which tourism in Palestine highlights broader questions and debates in tourism studies and the way in which travel in the region is framed in wider discourses. A significant dimension of the book is the attention it gives to the different voices of stakeholders in Palestinian tourism at varying levels of scale. This timely volume will offer the reader significant insight into the challenges and issues of tourism in this area now and in the future. It will benefit those interested in tourism, Middle East studies, politics, economics, development studies and geography.
Author: Lesley Pender Publisher: SAGE ISBN: 9780761940227 Category : Business & Economics Languages : en Pages : 380
Book Description
This text provides detailed coverage of the breadth of issues involved in the management of tourism businesses. It explains and supports fundamental business management aspects whilst examining specific techniques required for the successful management of a variety of tourism businesses.
Author: Diego Bonelli Publisher: Springer Nature ISBN: 9811664102 Category : Social Science Languages : en Pages : 274
Book Description
This book deploys the concept of ‘audiovisual tourism promotion’ to account for the promotional functions performed by a vast array of diverse media texts including tourism films, feature films, digital videos conceived for online circulation, video games and TV commercials. From this point of view, this volume fills a major gap in the literature by providing the first comprehensive critical overview of audiovisual tourism promotion as a distinct media field. In this book, the study of audiovisual tourism promotion is characterised by an interdisciplinary approach which combines film studies, media studies, human geography, sociology, tourism studies, history, postcolonial and gender studies. This book will appeal to a wide range of students and scholars from different disciplines.
Author: Colin Michael Hall Publisher: ISBN: Category : Science Languages : en Pages : 256
Book Description
Contains a thorough analysis and discussion of the political dimensions of tourism and the who gets what, where, how and why of tourism development. Examines tourism and politics at international, national, regional, local and individual levels, analyzing the relationship between them in terms of a number of critical issues such as tourism, terrorism and political instability; urban tourism development; and tourism's impact on culture. Features a complete overview of relevant literature from a number of disciplines and uses a variety of case studies from around the globe to illustrate major issues.
Author: Xianghong Feng Publisher: Lexington Books ISBN: 1498509967 Category : Social Science Languages : en Pages : 211
Book Description
In Tourism and Prosperity in Miao Land, Xianghong Feng focuses on the intersection of tourism, power, and inequality in the southern interior of China. In this region, capital-intensive and elite-directed tourism has reshaped the social and cultural patterns of the ethnic Miao and other local residents. Using ethnographic fieldwork conducted over the course of a decade, Feng examines the cultural reconstructions of space, ethnicity, gender, and morality within changing power structures. This book is recommended for scholars of anthropology, sociology, economics, political science, Asian studies, and tourism studies. For more information, check out A Conversation with Xianghong Feng.
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Transportation, and Tourism Publisher: ISBN: Category : Tourism Languages : en Pages : 110
Author: Nigel Morgan
Author: Nigel Morgan
Author: Nigel Morgan
Author: Donald V. L. Macleod
Author: Rami K. Isaac
Author: Lesley Pender
Author: Diego Bonelli
Author: Colin Michael Hall
Author: Andrew Church
Author: Xianghong Feng
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Transportation, and Tourism