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TRM - Total Relationship Management

TRM - Total Relationship Management PDF Author: Mosad Zineldin
Publisher:
ISBN: 9789144012735
Category : Customer relations
Languages : en
Pages : 296

Book Description
The last decade has seen much attention given to the subject of strategic relationship management and marketing. This book examines the new style of managing strategic business relationships. Dr. Zineldin shows how relationship management and marketing becomes a powerful tool for developing long-term relationships with suppliers, clients and distributors. The book provides students, researchers, managers, marketers and consultants with valuable new concepts and advice on key aspects within the area.
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