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Author: Tim Brown Publisher: Goodfellow Publishers Ltd ISBN: 1915097576 Category : Business & Economics Languages : en Pages : 173
Book Description
The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective.
Author: Tim Brown Publisher: Goodfellow Publishers Ltd ISBN: 1915097576 Category : Business & Economics Languages : en Pages : 173
Book Description
The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective.
Author: Michelle Manafy Publisher: ISBN: Category : Languages : en Pages : 122
Book Description
Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. One thing we know for sure: Whether you are an event organizer or speaker, your business is changing. Unfortunately, when experienced events folks move into the virtual setting, they often try to replicate what works for in-person events. However, what works on a stage rarely translates well to digital. To succeed in virtual events we need to reimagine what is possible. In this essential guide, David Meerman Scott and Michelle Manafy share newly emerging best practices in virtual events. As speakers at, and organizers of, virtual events, they have unique opportunities to speak with people in many different aspects of the events business to learn what works. Here, they offer concise, practical guidance you can quickly put into practice, including: Making Connections in a Socially Distant World Understanding the Purpose of Running a Virtual Event Critical Differences Between In Person and Virtual Events Building Audience Interaction Six Key Benefits to Hosting Virtual Events Format, Features, and Platform Considerations Speaker Preparation for Virtual Events The Business of Virtual Events The Cost of Producing a Virtual Event How To Run A Great Virtual Event Whether you are a seasoned event organizer, a speaker making the transition to virtual events, or just getting your first event off the ground, this guide will equip you with everything you need to run a great virtual event.
Author: Birdir, Kemal Publisher: IGI Global ISBN: 1799849554 Category : Business & Economics Languages : en Pages : 357
Book Description
Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.
Author: Laura Chappell Publisher: Laura Chappell University ISBN: 9781893939653 Category : Languages : en Pages : 242
Book Description
Filled with real-world event examples, insider tips, and essential planning, development, and troubleshooting checklists, this book is the ultimate resource for virtual event planners and hosts. Whether your virtual event is a conference, online course series, job interview day, or something else, this book offers step-by-step instructions and checklists to help. Plan, develop, and host a virtual event from start to finish Compare and host live, simulated live, or a hybrid event elements Add interactivity and promote socialization within virtual events Effectively market your online events to attendees and exhibitors/sponsors Ensure the most effective global delivery This book includes links to numerous online virtual event checklists: Platform Checklist (all the features and functions to look for) Agenda Checklist (single and multi-track, single and multi-day) Session Checklist (live, simulive, on-demand planning) Speaker Checklist (details for marketing, promotion and sessions) Exhibitor Checklist (modern/traditional booth elements, interactivity, resources, and more) Sponsor Checklist (visibility and marketing) Testing Checklist (general, session, exhibit, chat and miscellaneous tests to run) In addition, the book provides links to an online payment processing spreadsheet and sample multi-track agenda.
Author: Charles Bladen Publisher: Routledge ISBN: 1317442245 Category : Business & Economics Languages : en Pages : 440
Book Description
Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events. This new edition has been updated to include: • New and updated content on developments in technology, risk management and event volunteering. • New and updated case studies that include emerging economies. • New industry voices by international practitioners. Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years’ experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.
Author: John Chen Publisher: John Wiley & Sons ISBN: 1119751012 Category : Business & Economics Languages : en Pages : 327
Book Description
Build a cohesive and high-performing virtual team with this fantastic resource full of actionable advice and practical tips Engaging Virtual Meetings: Openers, Games, and Activities for Communication, Morale, and Trust offers concrete strategies and practical tips for bringing teams together across the digital divide. While many struggle to build teams in a virtual environment, accomplished author John Chen has found ways to create team cohesion, promote engagement, and increase virtual participation. In Engaging Virtual Meetings, he shares these methods with you, and also: Describes virtual tools for promoting effective teamwork, like the Participant Map Teaches you to optimize your teleconference setup for ideal audio and video Illustrates ways to apply these methods in any virtual environment, including Zoom, Microsoft Teams, and more Explores how to debrief your participants to improve your methods over time Perfect for anyone working in or with the increasingly prevalent virtual environment, Engaging Virtual Meetings is a great addition to the bookshelves of anyone interested in how to create and build engagement in team settings of all kinds.
Author: Paul Richards Publisher: StreamGeeks ISBN: Category : Reference Languages : en Pages : 120
Book Description
The Virtual Ticket is for anyone who wants to host next-level engaging experiences for online attendees. This book is full of detailed case studies from innovative event planners who are diversifying their revenue streams with virtual ticket sales. Whether you are a business, sports team, non-profit, event venue or a garage band, this book includes everything you need to know about planning live streams that provide audiences with experiences worth paying for. Adding a virtual ticket option for your next event does more than increase profits. Virtual tickets help expose events to global audiences by increasing convenience and accessibility with new broadcasting and translation tools that are now available. Author Paul Richards is the Chief Streaming Officer for the StreamGeeks, who detail effective strategies for transporting audiences into experiences that will keep them coming back for more. The author outlines from start to finish how conferences can add virtual ticket options to their marketing plans to help event managers budget for the new endeavor. In a fun and easy to understand manner, Richards explains how the multi-billion dollar digital experience economy has been growing year after year. Readers unfamiliar with influencer marketing, live streaming, and online community building will be encouraged to get involved to better understand modern consumer behaviors. A paradigm shift in event marketing will help readers understand how to position virtual tickets as exciting experiences worth sharing with their friends. Richards draws on innovative thinkers from books such as “Experience Economy”, “Growth Hacker Marketing”, and “Special Events” to craft a journey that is full of insights and actionable takeaways. If you want to sell virtual access to online experiences, this is the book for you.
Author: Glenn A. J. Bowdin Publisher: Taylor & Francis ISBN: 1000904393 Category : Business & Economics Languages : en Pages : 852
Book Description
A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations. This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.
Author: David Meerman Scott Publisher: Penguin ISBN: 0593084012 Category : Business & Economics Languages : en Pages : 304
Book Description
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
Author: Tim Brown
Author: Tim Brown
Author: Michelle Manafy
Author: Birdir, Kemal
Author: Laura Chappell
Author: Charles Bladen
Author: John Chen
Author: Paul Richards
Author: Alicia Riley
Author: Glenn A. J. Bowdin
Author: David Meerman Scott