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Author: Clare Morgan Publisher: University of Michigan Press ISBN: 0472050869 Category : Business Languages : en Pages : 282
Book Description
What does poetry bring to business? According to Clare Morgan and her coauthors, it brings a complexity and flexibility of thinking, along with the ability to empathize and better understand the thoughts and feelings of others. Through her own experiences and many examples, Morgan demonstrates that the skills necessary to talk and think about poetry can be of significant benefit to leaders and strategists, to executives who are facing infinite complexity and who are armed with finite resources in a changing world. What Poetry Brings to Business presents ways in which reading and thinking about poetry offer businesspeople new strategies for reflection on their companies, their daily tasks, and their work environments. The goal is both to increase readers' knowledge of poems and how they convey meaning, and also to teach analytical and cognitive skills that will be beneficial in a business context. The unique combinations and connections made in this book will open new avenues of thinking about poetry and business alike
Author: Clare Morgan Publisher: University of Michigan Press ISBN: 0472050869 Category : Business Languages : en Pages : 282
Book Description
What does poetry bring to business? According to Clare Morgan and her coauthors, it brings a complexity and flexibility of thinking, along with the ability to empathize and better understand the thoughts and feelings of others. Through her own experiences and many examples, Morgan demonstrates that the skills necessary to talk and think about poetry can be of significant benefit to leaders and strategists, to executives who are facing infinite complexity and who are armed with finite resources in a changing world. What Poetry Brings to Business presents ways in which reading and thinking about poetry offer businesspeople new strategies for reflection on their companies, their daily tasks, and their work environments. The goal is both to increase readers' knowledge of poems and how they convey meaning, and also to teach analytical and cognitive skills that will be beneficial in a business context. The unique combinations and connections made in this book will open new avenues of thinking about poetry and business alike
Author: Ralph Windle Publisher: Berrett-Koehler Publishers ISBN: 9781881052593 Category : Business & Economics Languages : en Pages : 216
Book Description
Love, death, religion, relationships-these subjects typically inspire collections of poetry. But business? Most people think of business and poetry as two separate and incompatible areas of life. In February 1991, Alan Farnham expressed this common belief when he wrote in Fortune Magazine, "Not many people in business feel an urge to write verse about their work." Challenged by this statement, Ralph Windle began a three-year search for the poetry of business life-and found a profusion of verse exploring all aspects of business. The author's research revealed that not only is there a large body of business poetry in existence today, but business has been the subject of poems since the invention of the written word. The poems in this collection range from early "agribusiness" to the ever-present entrepreneur, merchant, banker, and-with the coming of the industrial age-the worker and manager; right up to twentieth-century concerns with global travel, technology, and the complexities of office life. Included are the works of more than seventy poets, and twice that many pieces. Young, unpublished "business poets" rub elbows with widely published contemporary writers such as James Autry, Harry Newman, and Dana Gioia, as well as some of the most distinguished names in poetic literature-including Shakespeare, Chaucer, Tennyson, and Kipling. With poems that cover a wide variety of topics and professions-from David Alpaugh's "A California Adman Celebrates His Art" to Richard Ellis Roberts' "Overheard at the Literary Party"; from Constance Alexander's "Outplacement Blues" to Bertie Ramsbottom's "Death By Merger"-this anthology offers something for every reader. In an age when most people spend the majority of their waking lives involved in some kind of business, it seems natural that poetry, which is the essence of human emotional records, would be affected by business concerns. Business, writes the author, "now touches all our lives and consumes, for ever growing numbers of us, our work, time, energies and passions. Yet few, it is supposed, could find inspiration in its banalities." The size and scope of The Poetry of Business Life easily prove this supposition wrong. Many contemporary business people write verse about their experiences-serious and humorous-as they seek an outlet for their creativity. Business people and their organizations mutually gain from this expression by sending signals to the world that human sensitivities are highly compatible with effective business performance. Humor, insight, sadness, wisdom, and anger are all represented in this unique collection and offer a dynamic, living picture to all people in organizations, their families, and the wider professions as well. Business speech-writers, too, will find in it a rich treasure-trove of choice quotations.
Author: David Whyte Publisher: Crown Currency ISBN: 0307423972 Category : Business & Economics Languages : en Pages : 370
Book Description
“With this insightful book, David Whyte offers people in corporate life an opportunity to reach into the forgotten and ignored creative life (their own and the corporation’s) and literally water their souls with it. The result is a very well written book that can truly heal.”—Clarissa Pinkola Estés, PH.D., author of Women Who Run With the Wolves and The Gift of Story Find professional and personal fulfilment through the poetry of both classic and modern masters—now revised and updated Has your work lost its meaning? Have you forgotten the goals you hoped to achieve when you began your career? Are you afraid of pursuing your dreams? In The Heart Aroused, David Whyte brings his unique perspective as poet and consultant to the workplace, showing readers how fulfilling work can be when they face their fears and follow their dreams. Going beneath the surface concerns about products and profits, organization and order, Whyte addresses the needs of the heart and soul, and the fears and desires that many workers keep hidden. At a time when corporations are calling on employees for more creativity, dedication, and adaptability, and workers are trying desperately to balance home and work, this revised edition of The Heart Aroused is the essential guide to reinvigorating the soul.
Author: John Simmons Publisher: A&C Black ISBN: 1408105969 Category : Language Arts & Disciplines Languages : en Pages : 242
Book Description
Business writing can be particularly difficult to get right and far too many people resort to deathly-dull jargon and nonsense buzz words to try to get their point across. In 26 Ways of Looking at a Blackberry, John Simmons proposes that in order to create business communication that is truly engaging, writing needs to be more expressive and adventurous. 'Business-speak' undermines the communication objectives of brands as they try to move beyond respect to 'love'. This is now seen more and more as the imperative for young, aspiring brands as well as big, corporate brands. The book explores ways that everyone involved with communicating a brand's values - marketers, advertisers, PR people and so on - can focus on the potential of language to reach their goals. To illustrate this, the author has taken a basic example of business writing and rewritten it in 26 different ways, each following a constraint. For example, as a fairy story; without using the letter 'e'; written in the style of Dickens; as a letter to a friend; as a six word story; as a sonnet. In each case, Simmons looks at what effect that particular constraint has on the writing, how it helps or hinders, and what lessons can be drawn from the exercise that can be applied to business writing in different situations. A unique and entertaining approach to business writing with some great advice to impart to help you get the most out of writing for business.
Author: David Whyte Publisher: ISBN: 9781905879045 Category : Business Languages : en Pages : 368
Book Description
This text brings together poetry and corporate issues - business with a philosophical flair. David Whyte uses writing from an international collection of poets to help workers put their daily tasks into a more human perspective.
Author: Jonathan C. Cook Publisher: Createspace Independent Publishing Platform ISBN: 9781523848164 Category : Languages : en Pages : 64
Book Description
Published on Groundhog's Day 2016, this new poetry journal dares to raise its head out of the darkness and proclaim a new season for poets who are ready to put their verse to work. Poetry and Business contains poems about the confluence of markets and metaphor, and essays that sift through the symbols of life on the clock. Within both literary communities and corporate campuses, the presumption is that poetry and business are mutually incompatible. This presumption suits those who sit comfortably with poetry as it is, and with business as it is. Neither poetry nor business are served well by those who sit comfortably with the way things are. Business and poetry alike are impoverished by their habitual separation. This is the inaugural volume of a new kind of poetry journal, crossing the border between poetry and business. Poetry and Business seeks to continue the pilgrimage begun by poets such as David Whyte and Dana Gioia toward the uneasy boundary where executives and artists may trade with a common currency. Poetry and Business is devoted to poems and essays that explore the borderlands where citizens of these two worlds may mingle. The journal features the work of poets curious about the unexplored metaphors of business life, as well as poems by corporate professionals who seek to introduce an element of the transcendent into their companies. The worth of this project will be tested against an enduring challenge: Poets and people in business tend not to be very fond of each other. Business professionals usually scoff at poets as impractical, detached from the struggles with profit and loss that drive the production of material worth or lead to ruin. Poets, for their part, typically dismiss people in business as superficial sellouts who never pause to consider the deeper significance of life. Oscar Wilde depicted this mutual antipathy over a hundred years ago, casting the capitalist as a cynic who "knows the price of everything but the value of nothing", and the "sentimentalist" as someone who "sees an absurd value in everything and doesn't know the market price of any single thing". The tragedy at the heart of this longstanding conflict is that the partisans of poetry and business are both so consumed by the importance of their own perspectives that they are unable to perceive what they share in common. "One does not often mention poetry and advertising in the same breath," noted S. I. Hayakawa, speaking 69 years ago before the Sixth Conference on Science, Philosophy and Religion. Poetry and business are often seen as natural enemies, battling over the direction of of human life. In this battle, we are called upon to choose sides. Will we be efficient, or will we be creative? The truth is, we don't have to accept the idea that poetry and business will always be at war. We don't need to choose sides. The choice between authenticity and productivity is a false choice. If we are not creative, we cannot be efficient. If our visionary fire sits outside a productive engine, it will simply burn itself out. Inartful poetry and inartful business arise out of the same impatience: Their approach is too direct. Artful poetry and deft business both rely upon metaphor, the discovery of sacred value within mundane objects. Poetry and business are well suited to one another because they turn each other aside from straight and easy paths. They corrupt each other's purpose, but in doing so, they lead to a higher purpose. They seduce each other onto strange paths that curve in unpredictable arcs that, wandering through the landscape, lead to enlightening experiences before they arrive at their destination. The time has come for poets and marketers to take a turn at the plow together.
Author: Clare Morgan
Author: Clare Morgan
Author: Ralph Windle
Author: David Whyte
Author: 
Author: John Simmons
Author: David Whyte
Author: Jonathan C. Cook
Author: William Lyon Phelps
Author: La Salle Extension University
Author: