Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth PDF Download

Author: Sarah Petty
Publisher: Greenleaf Book Group
ISBN: 1608322823
Category : Business & Economics
Languages : en
Pages : 209

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Book Description
A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Petty and Verbeck inspire you to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount.

Author: Sarah Petty
Publisher: Greenleaf Book Group
ISBN: 9781608322770
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors.

Author: David Seaman
Publisher: Sourcebooks, Inc.
ISBN: 1402224974
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
In Dirty Little Secrets of Buzz, veteran PR stunt-planner David Seaman brings a fresh, counterintuitive new-media approach to the traditional marketing and PR handbook.

Author: George Van Ness
Publisher:
ISBN: 9781587623196
Category :
Languages : en
Pages : 0

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Book Description
How would you like to visit clients in three different cities, work with suppliers and partners on two continents, reduce time to market by 25%, reduce costs by 10% and still make it home in time for dinner? By adopting the strategies and technologies set forth in Being There Without Going There, you can attract and retain top employess, increase productivity and efficiency and learn how to manage people and projects anywhere in the world. This book will show you how distributed teams operate, introduce the basic technologies that allow teams located in different places to work together and provide practical examples and case studies of these principles at work.

Author: Alan Barrell
Publisher: Elliott & Thompson
ISBN: 9781783962396
Category : Business enterprises
Languages : en
Pages : 0

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Book Description
In difficult markets and uncertain times, entrepreneurial ideas thrive. Usually highly ingenious at identifying new opportunities, entrepreneurs are extremely adept at sowing successful seeds in the otherwise rockiest of grounds. But ideas can only get you so far and many entrepreneurs fail when they come to the major hurdle: how to find the money ......

Author: Robert W. Bly
Publisher: Red Wheel/Weiser
ISBN: 1601638728
Category : Business & Economics
Languages : en
Pages : 401

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Book Description
A revised, updated edition with more than three hundred sample letters, memos, and e-mails, and new tips on how to use and adapt them. The era of long, leisurely letters is gone—no one has time to waste in today’s workplace, and communication revolves around fast faxes, instant e-mails, crisp memos, and concise messages. That’s where The Encyclopedia of Business Letters, Faxes, and E-mails can help—whether you’re starting out in the corporate world or just want to feel more confident in your daily business writing. You’ll find more than three hundred sample letters, memos, and e-mails you can use as-is or adapt for your own purposes. Letters are organized into chapters by category, and a detailed table of contents guides you quickly to the one that best suits your needs. Each is accompanied by useful information, including how to format, design, print, and deliver your correspondence for best effect. This revised edition contains more help than ever, with: • An expanded introduction to letters, faxes, and e-mails, with new tips on the best use of each • Guidance on the nuances of e-mail, including how to avoid common pitfalls • Dozens of additional sample e-mail formats to meet today’s communication needs •. More focused directions for organizing your thoughts and composing even the toughest kinds of correspondence

Author: William M. O'Barr
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 270

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Book Description
Today institutional investors dominate the stock market. They hold assets valued at about 6.5 trillion - almost one fifth of the country's financial assets. Furthermore, institutional investors now own well over half of the stock in the country's 100 largest corporations, including such flagship companies as IBM, GE, Johnson & Johnson, and Mobil. Because of the tremendous influence institutional investors have on American corporations, business and government policymakers must make assumptions about how and why they make decisions - their priorities, motives, and concerns. In addition, anyone who markets to institutional investors needs to know what makes them tick. Sprinkled with candid and often colorful quotations from a variety of investment insiders, Fortune and Folly gives you a unique look at what really happens on Wall Street; facts that challenge the assumptions routinely made about the economic motivations of business behavior; new insights on pension safety and possible political influences; and economic analyses by Carolyn K. Brancato, the country's foremost expert on the economics of institutional investing.

Author: Lynette Long
Publisher: Barron's Educational Series
ISBN: 9780764171321
Category : Money
Languages : en
Pages : 0

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Book Description
Begins by describing the images found on the dollar bill, our basic unit of currency; then describes the various coins and explains their values relative to the dollar.

Author: Forler Massnick
Publisher: Amacom
ISBN: 9780814403464
Category : Business & Economics
Languages : en
Pages : 260

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Book Description
Supplying a framework for shifting to a strategic new customer focus, this book will enable executives and managers to evaluate where they are now; determine what functional departments like human resources, finance, production and plant operations need to be doing to become more customer-focused; craft a compelling vision statement for the company; and relate customer satisfaction to quality, reengineering, the learning organization, teamwork, leadership and more.

Author: Gian Luigi Longinotti-Buitoni
Publisher:
ISBN:
Category : Forbrugerpsykologi
Languages : en
Pages : 344

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Book Description
As long as men and women dream, the luxury market will flourish, says North American Ferrari's Gian Luigi Longinotti-Buitoni. Today, when more people than ever have the opportunity to become wealthy, and when technological advances help reduce the cost of 'physical maintenance', freeing consumers to spend proportionately less money on satisfying basic needs and more on fulfilling their dreams, the luxury market is no longer marginal. Buitoni, a man who speaks with great authority about the business of selling dreams, demonstrates how entrepeneurs and managers from all fields of business can learn a great deal from those who market products and services that ardently appeal to a customer's imagination and desires. In SELLING DREAMS, Buitoni explains his concept of 'dreamketing', where brand management is elevated to an art form, requiring artists, market sociologists, and executives to conjure up images that take hold in the consumer's collective consciousness and to attract interest in products and services that will set tomorrow's trends. His practical, step-by-step marketing plans are easily adaptable, and they will appeal to anyone who wants to stay ahead of the competition.