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Author: Stephen Brown Publisher: SAGE ISBN: 9781412902663 Category : Business & Economics Languages : en Pages : 276
Book Description
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to' book – there are no lengthy lists of dos and don’ts – Writing Marketing reveals that the `rules' of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.
Author: Bruce Garrison Publisher: Routledge ISBN: 1135676771 Category : Language Arts & Disciplines Languages : en Pages : 432
Book Description
The new edition of this successful text gives advanced writers and reporters a thorough look at newspaper, magazine, and newsletter feature writing. It includes computer-based research tools and a discussion of online publications and resources. This edition emphasizes three primary aspects of feature writing: *introduction and writing skills--the basics, *article types, and *the collegiate and professional writing life. Readers learn from the narrative, from the advice of professionals, and by example. Each chapter contains excerpts and complete articles from some of the nation's leading publications to illustrate points made in the text.
Author: Jerry B. Jenkins Publisher: Tyndale House Publishers, Inc. ISBN: 1414390513 Category : Religion Languages : en Pages : 400
Book Description
For more than 25 years, The Christian Writer’s Market Guide has been the most comprehensive and highly recommended resource available for Christian writers, agents, editors, publishers, publicists, and writing teachers. In addition to providing a wealth of tips and ideas for publishing in the Christian industry, The Christian Writer’s Market Guide also includes up-to-date information on hundreds of book publishers, periodicals, agents, conferences, contests, editorial services niche markets, self-publishing services, and more. This is the ultimate reference tool for the aspiring Christian writer.
Author: Jerry B. Jenkins Publisher: Thomas Nelson ISBN: 1404103139 Category : Language Arts & Disciplines Languages : en Pages : 509
Book Description
For more than 25 years, The Christian Writer’s Market Guide has been the most comprehensive and highly recommended resource available for Christian writers, agents, editors, publishers, publicists, and writing teachers. Wherever an author is at on the spectrum of writing—from beginner to seasoned professional—this book will help them find what they are looking for. This is the must-have tool for getting noticed and published and the ultimate reference tool for the aspiring Christian writer. Detailed listings for more than 180 book publishers, subsidy publishers, and self-publishers Detailed listings for more than 170 periodicals by category with rates of pay Detailed listings for literary agencies, writing contests, conferences, workshops, editorial services, and writers’ groups Extensive information on electronic and print-on-demand publishing 100 bonus pages filled with a wealth of how-to information, ideas, and tips
Author: Amy Jones Publisher: Penguin ISBN: 0593332083 Category : Reference Languages : en Pages : 513
Book Description
The best resource for getting your fiction published, fully revised and updated Novel & Short Story Writer's Market is the go-to resource you need to get your short stories, novellas, and novels published. The 40th edition of NSSWM features hundreds of updated listings for book publishers, literary agents, fiction publications, contests, and more. Each listing includes contact information, submission guidelines, and other essential tips. This edition of Novel & Short Story Writer's Market also offers Hundreds of updated listings for fiction-related book publishers, magazines, contests, literary agents, and more Interviews with bestselling authors Celeste Ng, Viet Thanh Nguyen, Beverly Jenkins, and Chris Bohjalian A detailed look at how to choose the best title for your fiction writing Articles on tips for manuscript revision, using out-of-character behavior to add layers of intrigue to your story, and writing satisfying, compelling endings Advice on working with your editor, keeping track of your submissions, and diversity in fiction
Author: Robert Lee Brewer Publisher: Penguin ISBN: 0593332040 Category : Reference Languages : en Pages : 912
Book Description
The most trusted guide to getting published, fully revised and updated Want to get published and paid for your writing? Let Writer's Market, 100th edition guide you through the process. It's the ultimate reference with thousands of publishing opportunities for writers, listings for book publishers, consumer and trade magazines, contests and awards, and literary agents—as well as new playwriting and screenwriting sections, along with contact and submission information. Beyond the listings, you'll find articles devoted to the business and promotion of writing. Discover 20 literary agents actively seeking writers and their writing, how to develop an author brand, and overlooked funds for writers. This 100th edition also includes the ever-popular pay-rate chart and book publisher subject index. You'll gain access to: • Thousands of updated listings for book publishers, magazines, contests, and literary agents • Articles devoted to the business and promotion of writing • A newly revised "How Much Should I Charge?" pay rate chart • Sample query letters for fiction and nonfiction • Lists of professional writing organizations
Author: Donald Gilbert-Santamaria Publisher: Bucknell University Press ISBN: 9780838755884 Category : Language Arts & Disciplines Languages : en Pages : 284
Book Description
The beginning of the seventeenth century in Spain marks a rapid rise in the commercial market for cultural production. This book examines the evolution of this commercial market as reflected in the maturation of two genres: the public theater and the novel. Through a comparative analysis of the play-wright Lope de Vega and the novelists Mateo Aleman and Miguel de Cervantes, the author explores the new poetic principles, both implicitly and explicitly, that accompany the rise of this commercialized literature. The book argues that the logic of classical economic theory becomes internalized within the poetic structure of these two genres. Within this logic, the idea of taste comes to play a new and unprecedented role as the arbiter of literary value. Exposed increasingly to the pressures of popular taste, these writers are forced to rework or abandon many of the traditional poetic ideas of the Renaissance in a process that tends to undermine the writer's control over his own work. Donald Gilbert-Santamaria teaches in the Division of Spanish and Portuguese at the University of Washington in Seattle.
Author: Robert Lee Brewer Publisher: Penguin ISBN: 1440354510 Category : Reference Languages : en Pages : 890
Book Description
Want to get published and paid for your writing? Let Writer's Market 2019 guide you through the process with thousands of publishing opportunities for writers, including listings for book publishers, consumer and trade magazines, contests and awards, and literary agents--as well as new playwriting and screenwriting sections. These listings feature contact and submission information to help writers get their work published. Beyond the listings, you'll find all-new material devoted to the business and promotion of writing. Discover the secrets to ten-minute marketing, how to make money covering live events, and seven steps to doubling your writing income. Plus, you'll learn how to do video effectively, create a business plan for success, and so much more. This edition includes the ever-popular pay-rate chart and book publisher subject index! You also gain access to: • Lists of professional writing organizations • Sample query letters
Author: Mark Kissling
Author: Mark Kissling
Author: 
Author: Stephen Brown
Author: Bruce Garrison
Author: Jerry B. Jenkins
Author: Jerry B. Jenkins
Author: Amy Jones
Author: Robert Lee Brewer
Author: Donald Gilbert-Santamaria
Author: Robert Lee Brewer