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Media Promotion & Marketing for Broadcasting, Cable & the Internet

Media Promotion & Marketing for Broadcasting, Cable & the Internet PDF Author: Susan Tyler Eastman
Publisher: CRC Press
ISBN: 1136024824
Category : Language Arts & Disciplines
Languages : en
Pages : 351

Book Description
This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.
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