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Author: Otto Lerbinger Publisher: Routledge ISBN: 113559998X Category : Business & Economics Languages : en Pages : 533
Book Description
Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government. Divided into five parts, this book: *provides an overview of the corporate public affairs function; *explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups; *recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions; * deals with legislative, executive, and judicial branches of government; and *raises the question of how corporate power strategies have affected the political marketplace. This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.
Author: Otto Lerbinger Publisher: Routledge ISBN: 113559998X Category : Business & Economics Languages : en Pages : 533
Book Description
Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government. Divided into five parts, this book: *provides an overview of the corporate public affairs function; *explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups; *recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions; * deals with legislative, executive, and judicial branches of government; and *raises the question of how corporate power strategies have affected the political marketplace. This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.
Author: Otto Lerbinger Publisher: Routledge ISBN: 1135599998 Category : Business & Economics Languages : en Pages : 496
Book Description
Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions.
Author: Sandra Duhé Publisher: Routledge ISBN: 1000433609 Category : Business & Economics Languages : en Pages : 253
Book Description
Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments. Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. Business for Communicators provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence or explaining business basics. The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Real world applications illustrate concepts covered, focus on the communication implications of business outcomes, and provide opportunities for extended learning and discussion. This book is an essential resource for advanced undergraduate and graduate students, as well as professional corporate communicators ready to enhance their influence and advance their careers with business acumen. An accompanying website, blog, email, and social media platforms provide additional resources, interaction, commentary, and responses to questions from educators and practitioners, as well as teaching materials for educators, at www.thecommunicatorsmba.com.
Author: Phil Harris Publisher: SAGE ISBN: 9780761943938 Category : Business & Economics Languages : en Pages : 628
Book Description
Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.
Author: Phil Harris Publisher: SAGE ISBN: 1473959071 Category : Business & Economics Languages : en Pages : 1045
Book Description
This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action: Foundations of PA PA and its relationship to other Key Disciplines Emerging Trends in PA The Regional Development and Application of PA Case Studies of PA in Action Tactical Approaches to Executing PA. Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.
Author: Phil Harris Publisher: SAGE ISBN: 9780761943938 Category : Business & Economics Languages : en Pages : 624
Book Description
Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.
Author: Otto Lerbinger Publisher: John Wiley & Sons ISBN: 1119471362 Category : Language Arts & Disciplines Languages : en Pages : 360
Book Description
Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Author: Columbia Books Publisher: Columbia Books. Incorporated ISBN: 9781938939655 Category : Political Science Languages : en Pages : 932
Book Description
Find key public affairs executives in corporate America's largest companies! Now with intensified, year-round research, the directory delivers even more information on the public and government affairs programs of American largest corporations. It's filled with facts that are nearly impossible to get because unlike federal lobbying, disclosure isn't required. But now, you'll have the "inside access" you need to zero in on the people and relationships between lobbying firms, clients, and issues. Direct-line information has always made the directory indispensable. Now new expanded content makes it even more valuable to your work. In addition to companies with $500 million in revenues and a Washington public affairs office; you'll now have details on all corporations that employ a federal lobbyist. Nearly 3,300 Corporations - including their political fundraising groups. 40% more executives - You'll find direct contact information for over 24,000 executivesinvolved in charitable affairs, public and media relations, marketing and issues management, legal and regulatory compliance and human resources. You'll have access to phone numbers, mailing addresses, email addresses, and much more. More facts on each company including the number of employees, SIC and NAICS codes, and ticker symbol in addition to details on their public affairs programs. More legislative/regulatory affairs personnel titles - You can now pinpoint each corporation's Chief Legal Counsel and Compliance Officer - plus at-a-glance access to specific legislative issues of interest and the FEC registration number for connected PACs. As you know, information about corporate public affairs programs and personnel isn't readily available. But it's essential. Now, the dramatically expanded directory opens your access to corporate lobbying, PR, and public affairs. Make connections, find donors, spot opportunities and assess colleagues, competitors and opponents.
Author: Otto Lerbinger
Author: Otto Lerbinger
Author: Otto Lerbinger
Author: Sandra Duhé
Author: Phil Harris
Author: Phil Harris
Author: Phil Harris
Author: Otto Lerbinger
Author: Gregory Bologna
Author: James E. Post
Author: Columbia Books