Chasing Youth Culture and Getting it Right PDF Download

Author: Tina Wells
Publisher: John Wiley & Sons
ISBN: 1118061667
Category : Business & Economics
Languages : en
Pages : 226

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Book Description
Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.

Author: Bill Osgerby
Publisher: Routledge
ISBN: 1351065246
Category : Social Science
Languages : en
Pages : 276

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Book Description
This expansive, lively introduction charts the connections between international youth cultures and the development of global media and communication. From 1950s drive-ins and jukeboxes to contemporary social media, the book examines modern youth cultures in their social, economic, and political contexts. Exploring the rise of young people as a distinct media market, the book examines the relation of youth to modern consumerism, marketing, and digital technologies. The chapters are packed with analysis of media representations of youth, debates about the media’s 'effects' on young audiences, and young people’s use of the media to elaborate identities and negotiate social relationships. Drawing on a wealth of international examples, the book explores the impact of globalisation and new media technologies on youth cultures around the world. Assessing a profusion of worldwide research, the book shows how modern youth cultures can only be understood as part of an international web of connections, exchanges, and experiences. With an ideal balance between detailed examples and engaging analysis, this book is a must-read for anyone interested in youth cultures and the modern media.

Author: Sara Bragg
Publisher: Springer
ISBN: 1137008156
Category : Social Science
Languages : en
Pages : 309

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Book Description
This book explores the impact of globalisation and new technologies on youth cultures around the world, from the Birmingham School to the youthscapes of South Korea. In a timely reappraisal of youth cultures in contemporary times, this collection profiles the best of new research in youth studies written by leading scholars in the field.

Author: Jaclyn Spainhour
Publisher: Rowman & Littlefield
ISBN: 1538118599
Category : Business & Economics
Languages : en
Pages : 139

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Book Description
Is your museum struggling to entice and engage a millennial audience? In Museums and Millennials author Jackie Spainhour offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical self-assessment based on the success (and failures!) of other museum programs. This book will help you start the process of reinventing your approach to this engaging generation by: Reimagining the millennial generatio, beginning with debunking myths about their wants, needs, and spending power. Giving museum professionals a place to begin their quest- through the lens of the acronym “A.U.R.A.” Checking your museum’s “A.U.R.A.” (Affordability, Uniqueness, Relevance, and Accessibility) to ensure the programming you are currently offering this generation meets their standards and aligns with your mission. Using your findings to create new programs and campaigns geared towards getting millennials inside your doors and keeping them there long-term. Offering program examples from museums of various sizes and scopes throughout the nation geared towards a millennial audience, with explanations of why some programs were more successful than others. Providing tips and tricks for reaching millennials where they are and on a small budget. Helping museum professionals begin the process of giving millennials a voice in museum programs designed for them. Suggesting a path towards success that begins with the millennial generation taking on roles as patrons, members, volunteers, donors, board representatives, part-time workers, and in senior management. Millennials want to be your partners in preservation. They want their voices heard and prefer a hands-on approach to their programming. The highlighted program examples in this work will help you reimagine how your facility is viewed by millennials, what practical changes can be made to persuade them to patronize your facility, and discuss how to create bonds which will last past the individual programs they attend and into the foreseeable future. Museums and Millennials features strategies used by museums of various backgrounds and budgets, advice from respected and data-driven consultants in the field, and offers action-oriented solutions to audience engagement issues. Let this book inspire you to try, or try again, to engage this coveted generation.

Author: Joeri Van Den Bergh
Publisher: Kogan Page Publishers
ISBN: 0749477210
Category : Business & Economics
Languages : en
Pages : 312

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Book Description
WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, MTV and Diesel, it guides readers in developing the right strategies to leave a lasting business impact. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.

Author: Diana T. Slaughter-Defoe
Publisher: Karger Medical and Scientific Publishers
ISBN: 380559982X
Category : Medical
Languages : en
Pages : 133

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Book Description
In contemporary societies children's racial identity is co-constructed in response to racial stereotyping with extended family, peers and teachers, and potent media sources. The studies in this volume take cognizance of earlier research into skin colour and racial stereotyping, but advance its contemporary implications.

Author: Lori Bindig
Publisher: Rowman & Littlefield
ISBN: 0739133160
Category : Performing Arts
Languages : en
Pages : 232

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Book Description
The O.C., A Critical Understanding, by Lori Bindig and Andrea M. Bergstrom, is a feminist cultural studies analysis of FOX's hit teen television drama The O.C. (2003-2007). Episodes of The O.C. are analyzed as a set of media texts that blur the boundaries between hegemonic and counter-hegemonic content. This analysis utilizes ancillary media such as director commentary in conjunction with content in order to understand how ideological content, in regards to gender, race, class, sexuality, and consumerism, is presented throughout the show. The O.C. is also examined in terms of audience analysis, auteur theory, aesthetics, and reality television spin-offs. Bindig and Bergstrom place The O.C. in a larger social context and explore the potential ramifications of popular media texts, as well as the series' cultural legacy which continues to resonate in media and culture.

Author: Dan Negroni
Publisher:
ISBN: 9780692098509
Category :
Languages : en
Pages :

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Book Description
today¿s millennial workforce is all too often misjudged andmisunderstood because most of us can¿t communicate with thisfast-moving, diverse and growing generation. we better learn how.By 2025 they will make up 75% of our employees and customers, and by 2017 they willcarry the bulk of the world¿s spending power. Companies that want to thrive and succeedcannot afford to ignore them.Chasing Relevance empowers businesses and their leaders by bridging youth andexperience to create powerful, connected workplaces.Chasing Relevance delivers a step-by-step framework that teaches organizational leadershow to bust through generational disconnects and find their own relevance to trulyunderstand, engage and maximize their millennial employees and customers.

Author: Lori Bindig
Publisher: Lexington Books
ISBN: 0739184822
Category : Language Arts & Disciplines
Languages : en
Pages : 207

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Book Description
Gossip Girl: A Critical Understanding provides a critical analysis of The CW’s hit teen television drama Gossip Girl. Lori Bindig analyzes episodes as a set of media texts that blur the boundaries between hegemonic and counter-hegemonic content. Using political economy, textual and audience analyses, Bindig dissects how the show presents ideological content in regard to gender, race, class, sexuality, and consumerism, ultimately unearthing potential ramifications of Gossip Girl and other popular media texts. In addition, Bindig examines the expansive fan community and its engagement with the show through online forums and YouTube. Gossip Girl: A Critical Understanding will appeal to scholars of media, audience studies, and popular culture.

Author: Tina Wells
Publisher: Rodale Books
ISBN: 0593580257
Category : Self-Help
Languages : en
Pages : 171

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Book Description
“A powerful, innovative plan for finding creative fulfillment and bringing your passions to life.”—Marie Forleo, #1 New York Times bestselling author of Everything Is Figureoutable Make room for your dreams and revolutionize how you manage your time and energy using this groundbreaking framework for finding work-life harmony from an accomplished entrepreneur and business strategist Throughout her multifaceted career, Tina Wells has always found a way to transform her dreams into reality. She turned a business that she launched at sixteen into an award-winning marketing agency, led boardroom meetings as the youngest (and sometimes only) Black woman in the room, and pursued her childhood dream of traveling around the world. But all that success came with burnout, and Tina had to rethink how she thought about work and life. The result of her deep thinking and some trial and error, The Elevation Approach presents Tina’s four-phase plan, a flexible and foolproof technique that helps you meet your goals without sacrificing joy for productivity and progress. Rather than treating work and life as separate and necessarily opposing forces, The Elevation Approach integrates your personal and professional ambitions, values, and responsibilities at every turn: • Preparation: Ask the right questions, get curious about the possibilities, and figure out what you have, what you need, and what you can give. • Inspiration: Expand your beliefs of what’s possible—create spaces for mind-wandering, relearn how to pay attention, and collect creative sparks. • Recreation: Hit reset, make room for rest and play, and when something isn’t working, give yourself permission to try something new. • Transformation: Evaluate the work that you’ve done, decide whether to stay the course, and celebrate the changes and goals you’ve accomplished. Whether you want to start a new business, find time for a new hobby, or reevaluate a relationship, The Elevation Approach can help you make impactful shifts and realize your most cherished dreams—without losing sight of what matters most to you. With exercises featuring writing prompts and worksheets, real-world insights from business leaders and creatives, and “Instant Elevation” practices that ensure your efforts align with your priorities in each phase, The Elevation Approach is a one-stop solution to work-life harmony.