Author: Publisher:
ISBN:
Category : Building materials
Languages : en
Pages : 1150
Book Description
Do-it-yourself Retailing
Author: Do it Yourself
Author: Carolyn M. GoldsteinPublisher: Princeton Architectural Press
ISBN: 9781568981277
Category : Architecture
Languages : en
Pages : 118
Book Description
Do It Yourself investigates the history behind the current do-it-yourself craze in homebuilding and home repair. The origins of home improvement can be traced to the early part of the century when government loan programs placed home ownership within the reach of growing numbers of families, mass-circulation magazines began providing their readers with information about home remodeling and repair, and increasing numbers of Americans turned to the manual arts and handicrafts as leisure-time pursuits. World War II provided many Americans with the skills and confidence to undertake home-improvement projects on their own, and after the war, changes in the manufacturing and retail of tools and equipment created new possibilities for transforming one's home. As home remodeling became a central feature of domestic life and consumer culture, the "do-it-yourself" movement was born, coming of age in the baby-boomer 1950s and 1960s, when Americans created suburban paradises and reclaimed decaying urban centers. The text of Do It Yourself, which investigates topics ranging from women's roles in home repair to historic preservation, is a lively mix of illustrations -- including period photographs, magazine spreads, and advertisements -- and clearly written analysis of the trends behind these images.
Retailing: The environments for retailing
Author: A. M. FindlayPublisher: Taylor & Francis
ISBN: 9780415087209
Category : Business & Economics
Languages : en
Pages : 508
Book Description
DIY Retailing
Author: Specialty Retailers -- Marketing Triumphs and Blunders
Author: Ronald D. MichmanPublisher: Bloomsbury Publishing USA
ISBN: 0313000417
Category : Business & Economics
Languages : en
Pages : 280
Book Description
Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and work with, to gain and sustain competitive advantage in their competitive environments. Innovation, target market segmentation, image development, physical store decor, and human resource managementf are identified and examined. Authors argue convincingly from research and practical experience that these fundamental considerations are crucial to achieving competitive dominance. With up-to-date analyses and extensive coverage of e-commerce and internet retailing as well, their book is essential for retailing executives. Michman and Mazze find that successful specialty retailers are not all things to all customers, and do not try to be. They are, however, the first to apply new technologies. Authors analyze the development of specialty stores in the U.S. and tie their variables together in an epilogue. Along the way they make clear that by focusing on their five critical variables, we can understand how marketing successes come about and what causes blunders in the nine highly important store categories under their examination here. They point out that not all of their variables need be used concurrently. Some may be more critical than others, and this depends on environmental and competitive conditions. Backing it all up is meticulously developed evidence from their research and personal experience -- all of it presented readably and in a way that practitioners can understand and immediately apply.
The Fairchild Dictionary of Retailing 2nd Edition
Author: Rona OstrowPublisher: Bloomsbury Publishing USA
ISBN: 1628927259
Category : Design
Languages : en
Pages : 482
Book Description
This edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists over 10,000 terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world, are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, and merchandise marts, new terms related to the e-retailing business, extensive Internet resources, and a bibliography.
The Wallet Allocation Rule
Author: Timothy L. KeininghamPublisher: John Wiley & Sons
ISBN: 1119037301
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Customer Loyalty Isn't Enough—Grow Your Share ofWallet The Wallet Allocation Rule is a revolutionary, definitiveguide for winning the battle for share of customers' hearts, minds,and wallets. Backed by rock-solid science published in theHarvard Business Review and MIT Sloan ManagementReview, this landmark book introduces a new and rigorouslytested approach—the Wallet Allocation Rule—that isproven to link to the most important measure of customer loyalty:share of wallet. Companies currently spend billions of dollars each yearmeasuring and managing metrics like customer satisfaction and NetPromoter Score (NPS) to improve customer loyalty. These metrics,however, have almost no correlation to share of wallet. As aresult, the returns on investments designed to improve the customerexperience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally havethe missing link to business growth within their grasp—theability to link their existing metrics to the share of spendingthat customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improveshare. Apply the Wallet Allocation Rule to discover what really drivescustomer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get realinsight into the money they currently get from their customers, themoney available to be earned by them, and what it takes to get it.The Wallet Allocation Rule provides managers with ablueprint for sustainable long-term growth.
International Retailing
Author: Brenda SternquistPublisher: Bloomsbury Publishing USA
ISBN: 1501323636
Category : Business & Economics
Languages : en
Pages : 368
Book Description
Revised edition of International retailing, c2007.
Retail and Marketing Channels (RLE Retailing and Distribution)
Author: Srinivas K. ReddyPublisher: Routledge
ISBN: 1136245723
Category : Business & Economics
Languages : en
Pages : 345
Book Description
Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.
Retailing: Comparative and international retailing
Author: A. M. FindlayPublisher: Taylor & Francis
ISBN: 9780415260374
Category : Business & Economics
Languages : en
Pages : 520
Book Description