Author: S. Truett Cathy Publisher: Looking Glass Books, Incorporated ISBN: 9781929619085 Category : Businessmen Languages : en Pages : 0
Book Description
In Eat Mor Chikin: Inspire More People, Truett Cathy challenges readers to focus on people and principles. The principles he outlines in this book have brought success to his business, and he insists that anyone who follows them will surely enjoy similar results.
Author: Steve Robinson Publisher: HarperChristian + ORM ISBN: 1400213193 Category : Business & Economics Languages : en Pages : 244
Book Description
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
Author: S. Truett Cathy Publisher: ISBN: 9781929619351 Category : Restaurateurs Languages : en Pages : 0
Book Description
This set of three books authored by S. Truett Cathy, the CEO of Chick-fil-A restaurants, includes Eat Mor Chikin: Inspire More People, It's Better to Build Boys Than Mend Men, and How Did You Do It, Truett?
Author: S. Truett Cathy Publisher: Looking Glass Books, Incorporated ISBN: 9781929619337 Category : Restaurateurs Languages : en Pages : 0
Book Description
How does a man working behind the counter of a mom-and-pop diner for 21 years turn a good idea into a restaurant chain with $2 billion in annual sales? The founder and CEO of Chick-fil-A, offers countless nuggets of wisdom in this work.
Author: Jeff Henderson Publisher: Zondervan ISBN: 0310356334 Category : Business & Economics Languages : en Pages : 256
Book Description
Your organization - business, church, or nonprofit - will experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for? What do we want to be known for? In Know What You're FOR, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer shows just how little this is true and how impactful the change would be if it were. Whether you're a business leader, a change advocate, or a movement maker, Know What You're FOR will help you - and your organization - thrive. It's what happens when you create an organization focused on who it is FOR. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn't theory. Jeff Henderson has experienced it. Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the country's largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeff's remarkable career, Know What You're FOR equips you with a simple strategy and the tools for extraordinary growth. You'll discover how to: Work FOR your current and future customers with a new, effective method Be FOR your team and help your people reach full potential Create a ripple impact by being FOR your community Live and work your best by caring FOR yourself In a hypercritical, cynical world, one that is often known for what it's against, let's be a group of people known for who and what we're FOR. It's a powerful strategy for business. But more importantly, it is a revolutionary way to live.
Author: Dee Ann Turner Publisher: Baker Books ISBN: 1493419285 Category : Business & Economics Languages : en Pages : 224
Book Description
When it comes to running a business, the most important decisions a leader makes are not about products or locations--they're about people. For the past 33 years, Dee Ann Turner has been recruiting, training, and retaining some of the best employees in the restaurant business. Now she's ready to share her secrets on how to build, sustain, and grow an organizational culture that attracts world-class talent and consistently delights customers, no matter what your industry. In Bet on Talent, Turner shows you how to - create a remarkable company culture - select, sustain, and steward talent - nurture internal relationships - create company loyalty that leads to customer loyalty - instill the practice of servant leadership within your organization - treat everyone with honor, dignity, and respect - and much more
Author: Dee Ann Turner Publisher: Elevate Publishing ISBN: 1943425345 Category : Business & Economics Languages : en Pages : 106
Book Description
Businesses are built by growing relationships with customers. Culture is created by the stories those relationships tell. Two of the most important differentiators of a business are its talent and its culture. Talent energized by a compelling culture will drive organizational success and provide innovative growth opportunities for both the business and the individual. Based on her more than thirty years at Chick-fil-A, most of which have been spent as Vice President, Corporate Talent, Dee Ann Turner shares how Chick-fil-A has built a devoted talent and fan base that spans generations. It's My Pleasure tells powerful stories and provides practical applications on how to develop extraordinary talent able to build and/or stimulate a company's culture.
Author: C. Scott Overcarsh Publisher: Bookbaby ISBN: 9781543948417 Category : Business & Economics Languages : en Pages : 0
Book Description
Is Everybody HAPPY!?! is an account of the history and principles that allowed the Chick-fil-A Restaurant chain to nurture a culture where success and happiness thrive. The author looks at the influences in Truett Cathy's life that led to twenty principles contained in the book, principles anyone can apply to their life and/or business. The reader will discover how a child of the Great Depression took lessons learned from his mother's boarding house and his first restaurant, The Dwarf House in Hapeville, Georgia and built a restaurant empire that puts other people into the restaurant business with very little investment and creates millions of positive interactions with customers every day throughout the U.S.
Author: Michelle Nickerson Publisher: University of Pennsylvania Press ISBN: 0812243099 Category : Business & Economics Languages : en Pages : 481
Book Description
This volume examines patterns of growth, government organization, and cultural representation that created a new region across the nation's southern rim following World War II. Essays explain how ideology and political economy restructured space within the Sunbelt, making the landscape and lives of its inhabitants more uniformly metropolitan.
Author: S. Truett Cathy
Author: Steve Robinson
Author: S. Truett Cathy
Author: S. Truett Cathy
Author: Jeff Henderson
Author: S. Truett Cathy
Author: Dee Ann Turner
Author: Dee Ann Turner
Author: C. Scott Overcarsh
Author: Michelle Nickerson