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Author: Pierre-Michel Menger Publisher: Harvard University Press ISBN: 0674727746 Category : Social Science Languages : en Pages : 415
Book Description
Creative work is governed by uncertainty. So how can customers and critics judge merit, when the disparity between superstardom and obscurity hinges on minor gaps in ability? The Economics of Creativity brings clarity to a market widely seen as either irrational or so free of standards that only power and manipulation count.
Author: Pierre-Michel Menger Publisher: Harvard University Press ISBN: 0674727746 Category : Social Science Languages : en Pages : 415
Book Description
Creative work is governed by uncertainty. So how can customers and critics judge merit, when the disparity between superstardom and obscurity hinges on minor gaps in ability? The Economics of Creativity brings clarity to a market widely seen as either irrational or so free of standards that only power and manipulation count.
Author: Ryan Mathews Publisher: Crown Business ISBN: 1400047293 Category : Business & Economics Languages : en Pages : 289
Book Description
Don’t consider yourself deviant? Well, that just may be a career breaker. Odds are the idea or product that will transform your business or industry tomorrow is out there right now, hiding in the shadows of the Fringe, raw, messy, untamed, and just waiting to be exploited. Trapping, taming, and marketing it is the key to burying your competition and staying ahead of your market. Deviance is nothing more than a marked separation from the norm and is the source of innovation, the kind of breakthrough thinking that creates new markets and tumbles traditional ones. Positive deviation is an inexhaustible font of new ideas, products, and services. It’s the source of all creative thinking and dynamic new market development and ultimately the basis of all incremental profit. The Deviant’s Advantage describes how deviance proceeds along a traceable trajectory from the Fringe, where it originates but has zero commercial potential; to the Edge, where word of mouth creates a limited audience; to the Realm of the Cool, where the buzz and market momentum really start to build; to the Next Big Thing, where demand is honed and intensifies; finally landing at Social Convention, the heart of the mass market. Ryan Mathews and Watts Wacker, two of America’s most respected futurists, trace the “Path of the Devox” (the voice, spirit, or incarnation of deviant ideas, products, and individuals), using it as a way to explain how and why: * Christian fundamentalism morphed from college Bible studies to Republican party king-making * Reebok cares more about what’s on the feet of kids in Detroit and Philadelphia than what the so-hip-it-hurts set is wearing in New York or on Rodeo Drive * Napster exploded from an idea germinating inside a sixteen-year-old to a movement with 60 million subscribers that very nearly destroyed the music industry * Hugh Hefner went from America’s most public pornographer to a cultural icon with decidedly Puritan sensibilities Mathews and Wacker also look at what happens to formerly deviant products and ideas after they are replaced by the next wave from the Fringe—how they morph into Cliché (where their commercial potential may actually increase), become Icons or even Archetypes, or fade into Oblivion, and how you can profitably manage even a fading concept. Looking for the next big idea for your business? Then it’s past time to quit staring at the Social Convention for inspiration and start scouring the Fringes of society. Tomorrow’s breakthrough concept is lurking out there right now, in the mind of a deviant individual. Your choice is simple: find it and exploit it, or be buried by those who do. From the Hardcover edition.
Author: Stephen Key Publisher: McGraw Hill Professional ISBN: 0071761284 Category : Business & Economics Languages : en Pages : 257
Book Description
Turn your great idea into millions—without lifting a finger! Yes, a good idea is enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to others—and make big money in doing so. Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: license your simple idea and let others do the work. Breaking down the process of generating and licensing a product idea to a large company, he explains why you don’t need to reinvent the wheel: Simple improvements to existing products can be very successful endeavors—and the most lucrative. The old method of bringing products to market through prototyping and patents doesn’t work anymore. It’s cheaper and more profitable to do it Key’s way. One Simple Idea gives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.
Author: IntroBooks Team Publisher: IntroBooks ISBN: Category : Business & Economics Languages : en Pages : 26
Book Description
Market Cycles are a key in deciding how a market works and comprises of the various factors which include the types, analysis methodologies and the steps which can be followed while investing into a market cycle to make the outcome perfect. The Financial market is never a stable one and everyday fluctuations are common. However, the everyday variations never have an ill effect as much as the long-time effects. The financial markets are going from the 18th century and today, it has become one of the most essential financial sectors of any country with a wide range of securities from Government. The elected government understands the true value of such a place which encourages trading and thus, tries to make the place a better one with the safeguards it offers to the investors.
Author: Bruce I. Jacobs Publisher: Wiley-Blackwell ISBN: 9780631215554 Category : Business & Economics Languages : en Pages : 424
Book Description
Bruce Jacobs sifts through the history of modern finance, from the efficient market hypothesis to behavioral psychology and chaos theory, to determine the cause of recent market crashes. Includes a Foreword from Nobel Laureate Harry M. Markowitz. Showcases the expertise of an author who identified and predicted the causes of 1987, 1997 and 1998 crashes. Explains the risks of little-understood option replication. Offers chapter summaries, appendices and a glossary.
Author: Yaron Brook Publisher: St. Martin's Press ISBN: 1137079347 Category : Business & Economics Languages : en Pages : 272
Book Description
NATIONAL BESTSELLER A look at how our current crises are caused by too much government, and how Ayn Rand's bold defense of free markets can help us change course. The rise of the Tea Party and the 2010 election results revealed that tens of millions of Americans are alarmed by Big Government, but skeptical that anything can or will be done to stop the growth of the state. In Free Market Revolution, the keepers of Ayn Rand's legacy argue that the answer lies in her pioneering philosophy of capitalism and self-interest –a philosophy that more and more people are turning to for answers. In the past few years, Rand's works have surged to new peaks of popularity, as politicians like Paul Ryan, media figures like John Stossel, and businessmen like John Mackey routinely name her as one of their chief influences. Here, Brook and Watkins explain how her ideas can solve a host of political and economic ills, including the debt crisis, inflation, overregulation, and the swelling welfare state. And most important, they show how Rand's philosophy can enable defenders of the free market to sieze the moral high ground in the fight to limit government. This is a fresh and urgent look at the ideas of one of the most controversial figures in modern history – ideas that may prove the only hope for the future.
Author: Gallagher Taffy Gallagher Publisher: iUniverse ISBN: 1440180067 Category : Business & Economics Languages : en Pages : 155
Book Description
100 Ideas You Don't Have to Think Up... Between staff calling in sick and balancing the bank account, you don't have time to sit around dreaming up new ideas to promote your program and increase enrollment. In this follow-up publication to Program Full - Your Guide to Successful Childcare Marketing, the author takes the work out of brainstorming by offering a selection of ideas that inspire owners of preschools and early learning centers to create their own marketing campaigns. This book features 100 ideas that are easy for administrators of early learning programs and childcare centers to incorporate into their current marketing activities. Each of the 100 ideas in this book was selected to make marketing a childcare center or preschool a little bit easier. The ideas range from simple to complex, and vary in budget and knowledge requirements, making it a useful reference for both family childcare and center-based programs to customize them to fit unique situations. Whether you own a small in-home childcare business, administer several child care programs for a large corporation, or are the director at a single location, you'll certainly reference this book many times during your marketing planning. Celebrate your anniversary (Idea #3) Work with local employers (Idea #68) Call them by name (Idea #14) Telephone etiquette (Idea #62) Fundraiser promotion (Idea #32) Catch the eyes of passersby (Idea #94)
Author: Robb Wallace Publisher: Robb Wallace Media ISBN: Category : Business & Economics Languages : en Pages : 41
Book Description
Welcome to 80 plus ideas to market your business. In this short marketing book, you will find many ways to help market your business. The key to this book, like most things in life, is to do. ‘Action’ will make every marketing idea presented in this book come to life. This book covers ideas to market your business online, offline, in person, face to face, via email, social media, with video, images and more. So grab your copy and get marketing.
Author: Michael Mandelbaum Publisher: Public Affairs ISBN: 9781586481346 Category : History Languages : en Pages : 522
Book Description
Continuing in the same tradition as Francis Fukuyama's The End of History, political science professor (and senior fellow of the Council on Foreign Relations) Mandelbaum continues the argument that capitalism and democracy are inextricably linked and that so-called "free markets" have emerged as indisputably triumphant in the world of contesting political and economic ideas. In exploring the political affairs of the United States, Europe, the Middle East, Russia, and China, he advances two propositions about liberal democracies that may seem surprising to observers of the current international scene: that democracies tend to conduct peaceful foreign affairs and that free markets naturally lead to democracy. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Pierre-Michel Menger
Author: Pierre-Michel Menger
Author: Ryan Mathews
Author: Stephen Key
Author: IntroBooks Team
Author: Bruce I. Jacobs
Author: Julia Hildermeier
Author: Yaron Brook
Author: Gallagher Taffy Gallagher
Author: Robb Wallace
Author: Michael Mandelbaum