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Author: Joseph S. Chen Publisher: Edward Elgar Publishing ISBN: 1803926902 Category : Business & Economics Languages : en Pages : 319
Book Description
Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical guidance while emphasising the evolutionary nature of experience science.
Author: Joseph S. Chen Publisher: Edward Elgar Publishing ISBN: 1803926902 Category : Business & Economics Languages : en Pages : 319
Book Description
Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical guidance while emphasising the evolutionary nature of experience science.
Author: Scot R Wheeler Publisher: World Scientific ISBN: 9814678430 Category : Business & Economics Languages : en Pages : 280
Book Description
' In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment. Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen. Contents:The Foundations of PersonalizationStrategy, Technology, Science & ArtThe Applied Digital Analytics Playbook (ADAP) Part OneThe Changing World of Owned MediaEarned Media: Organic Social & SEOPaid Media AnalyticsTesting & Optimization. Marketing Automation. AttributionData Management, Models, and AlgorithmsThe Cultural and Organizational Impact of Data Readership: Suitable for postgraduate students in Digital and Direct Marketing Master''s programs and professionals in IT, Research, and Marketing. Key Features:Each chapter includes links to additional references, a set of review questions, and how-to exercisesProvides insight on a wider array of marketing technologies and perspective on how they are applied, overlap and/or complement each other in practice than any competing title, which specialize in one area of technology (e.g. dashboards and reporting, marketing automation, real-time buying)Provides education on the data-driven marketing technologies presently being utilized or adopted within digital marketing in paid, earned and owned channels such as web, social and mobile analytics, Customer Relationship Management tools, Marketing Automation systems, Data Management Platforms and Demand Side Platforms, and reveals how data should ideally flow into, out of and between these systems to make them work most effectively in creating integrated experiences for customersKeywords:Data;Analytics;Measurement;Marketing Analytics;Marketing Automation;Digital Analytics;Marketing Technology;Web Analytics;Mobile Analytics;Mobile measurement;Social Media Analytics;Media Measurement;Marketing Measurement;Marketing ROI;ROMI;Targeting;Personalization;Digital Marketing;Marketing;Experience Design;User Experience;UX'
Author: Christopher A. Lepczyk Publisher: ISBN: 0520284798 Category : Conservation of natural resources Languages : en Pages : 333
Book Description
"Handbook of Citizen Science in Ecology and Conservation is the first practical and comprehensive manual that provides step-by-step instructions for creating natural science research projects that involve collaboration between scientists and the general public. As citizen-science projects become increasingly common, there is a growing need for concrete best practices around planning and implementing successful projects that can allow project leaders to guide and gauge success of projects while ensuring the collection of high-quality data. Based on a variety of case studies from several citizen-science projects, this is the definitive reference guide for all potential citizen-science practitioners, ranging from professors and graduate students to staff at agencies and nongovernmental organizations"--
Author: Gërxhani, Klarita Publisher: Edward Elgar Publishing ISBN: 1789909430 Category : Social Science Languages : en Pages : 553
Book Description
22 out of the 26 Chapters will be available Open Access on Elgaronline when the book is published. The Handbook of Sociological Science offers a refreshing, integrated perspective on research programs and ongoing developments in sociological science. It highlights key shared theoretical and methodological features, thereby contributing to progress and cumulative growth of sociological knowledge.
Author: Ryan Dewey Publisher: punctum books ISBN: 1947447653 Category : Art Languages : en Pages : 166
Book Description
"This is a book for artists, but it is also for curators, art school faculty, landscape architects, gallerists, archivists, post-disciplinary multi-hyphenates, museum program staff, and anyone who wants to know about the ways art and congnitive science come together to engage an audience."--Cover
Author: R. Keith Sawyer Publisher: Cambridge University Press ISBN: 9781107626577 Category : Psychology Languages : en Pages : 784
Book Description
The interdisciplinary field of the learning sciences encompasses educational psychology, cognitive science, computer science, and anthropology, among other disciplines. The Cambridge Handbook of the Learning Sciences, first published in 2006, is the definitive introduction to this innovative approach to teaching, learning, and educational technology. In this dramatically revised second edition, leading scholars incorporate the latest research to provide practical advice on a wide range of issues. The authors address the best ways to write textbooks, design educational software, prepare effective teachers, organize classrooms, and use the Internet to enhance student learning. They illustrate the importance of creating productive learning environments both inside and outside school, including after school clubs, libraries, and museums. Accessible and engaging, the Handbook has proven to be an essential resource for graduate students, researchers, teachers, administrators, consultants, software designers, and policy makers on a global scale.
Author: Scot R Wheeler Publisher: World Scientific ISBN: 9811219885 Category : Business & Economics Languages : en Pages : 290
Book Description
This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.
Author: Vladimir Sucha Publisher: Elsevier ISBN: 0128225963 Category : Business & Economics Languages : en Pages : 288
Book Description
Science for Policy Handbook provides advice on how to bring science to the attention of policymakers. This resource is dedicated to researchers and research organizations aiming to achieve policy impacts. The book includes lessons learned along the way, advice on new skills, practices for individual researchers, elements necessary for institutional change, and knowledge areas and processes in which to invest. It puts co-creation at the centre of Science for Policy 2.0, a more integrated model of knowledge-policy relationship. Covers the vital area of science for policymaking Includes contributions from leading practitioners from the Joint Research Centre/European Commission Provides key skills based on the science-policy interface needed for effective evidence-informed policymaking Presents processes of knowledge production relevant for a more holistic science-policy relationship, along with the types of knowledge that are useful in policymaking
Author: D. Thiessen Publisher: Springer Science & Business Media ISBN: 1402033672 Category : Education Languages : en Pages : 910
Book Description
This handbook brings together in a single volume the groundbreaking work of scholars who have conducted studies of student experiences of school in Afghanistan, Australia, Canada, England, Ghana, Ireland, Pakistan, and the United States. Drawing extensively on students’ interpretations of their experiences in school as expressed in their own words, chapter authors offer insight into how students conceptualize and approach school. The book examines how students understand and address the ongoing social opportunities for and challenges in working with other students and teachers, and the multiple ways in which students shape and contribute to school improvement.
Author: Linda George Publisher: Academic Press ISBN: 9780123808813 Category : Medical Languages : en Pages : 388
Book Description
Handbook of Aging and the Social Sciences, Seventh Edition, provides extensive reviews and critical evaluations of research on the social aspects of aging. It also makes available major references and identifies high-priority topics for future research. The book is organized into four parts. Part 1 reviews developments in the field of age and the life course (ALC) studies and presents guidelines on conducting cohort analysis. Part 2 covers the demographic aspects of aging; longevity trends; disability and aging; and stratification and inequality research. Part 3 includes chapters that examine socioeconomic position and racial/ethnic disparities in health at older ages; the role of social factors in the distribution, antecedents, and consequences of depression; and aspects of private wealth transfers and the changing nature of family gift-giving. Part 4 deals with pension reform in Europe; the political activities of older Americans; the future of retirement security; and gender differences in old age. The Handbook is intended for researchers, professional practitioners, and students in the field of aging. It can also serve as a basic reference tool for scholars, professionals, and others who are not presently engaged in research and practice directly focused on aging and the aged. Contains all the main areas of social science gerontological research in one volume Begins with a section on theory and methods Edited by one of the fathers of gerontology (Binstock) and contributors represent top scholars in gerontology
Author: Joseph S. Chen
Author: Joseph S. Chen
Author: Scot R Wheeler
Author: Christopher A. Lepczyk
Author: Gërxhani, Klarita
Author: Ryan Dewey
Author: R. Keith Sawyer
Author: Scot R Wheeler
Author: Vladimir Sucha
Author: D. Thiessen
Author: Linda George