Producing Successful Magazines, Newsletters and E-zines PDF Download

Author: Carol Harris
Publisher: How To Books Ltd
ISBN: 9781857039641
Category : Electronic publishing
Languages : en
Pages : 196

View

Book Description
This comprehensive guide is filled with great ideas, practical help, and straightforward guidance for anyone planning their own publication. It covers newspapers, magazines, journals, newsletters, electronic newsletters, and e-zines.

Author: Joseph M. Zappala
Publisher: Routledge
ISBN: 1135231583
Category : Business & Economics
Languages : en
Pages : 312

View

Book Description
Public Relations Worktext is a writing and planning resource for public relations students and practitioners.

Author: Andi Stein
Publisher: Peter Lang
ISBN: 9781433103407
Category : Amusements
Languages : en
Pages : 332

View

Book Description
Whether it's a favorite television show, an artist at the top of the music charts, a best-selling book, or a hometown sports team, we love entertainment. It's big business and in this accessible introduction, Andi Stein and Beth Bingham Evans give readers a glimpse inside the industry, to better understand how each segment operates and the challenges and trends it faces. Each chapter addresses a different segment of the entertainment industry including: - Film - Television - Radio - Theatre - Music - Travel/Tourism - Sports The book is designed as an introductory text for entertainment courses and as an overview of the industry for those looking to pursue careers in the field of entertainment. A list of resources is provided at the end of each chapter.

Author: Carol Harris
Publisher: MBI Publishing Company
ISBN: 1904871607
Category : Nature
Languages : en
Pages : 192

View

Book Description
"This is a fully illustrated and comprehensive reference book covering all aspects of traditional pig husbandry. With a strong emphasis on the conservation of both rare and traditional breeds, it is aimed very much at the small-scale enterprise and includes day-to-day management issues such as housing, breeding, showing, sales, marketing, welfare, food regulations and organic pig keeping. It also has sections identifying breeds together with their histories, butchery, meat curing, sausage making and cooking. With contributions from many experts it contains clear text, numerous photos and a substantial resource section together with endorsements from Marcus Bates of the British Pig Association and chef and pig breeder Antony Worrall-Thompson"--Publisher's description

Author: Pam Austin
Publisher: How To Books Ltd
ISBN: 9781857039726
Category : Advertising
Languages : en
Pages : 132

View

Book Description
If your company, club, church or charity has a story to tell or something new, free or amazing to offer, journalists want to hear from you! This practical guide includes how to write effective press releases and articles, and how to deal with media interviews. CONTENTS: 1. Getting Noticed by Your Customers 2. Making Your Mark with Journalists 3. Getting Media Attention 4. Getting Your Copy Published 5. Telling Your News - Press Releases 6. Becoming an Industry Guru - Articles 7. 'If it worked for them..' - Case Studies 8. Face to Face - Working with Journalists 9. Face to Face - Media Interviews 10. Face to Face - Holding Effective Press Conferences 11. And if they get it wrong... Case studies

Author: Gordon Woolf
Publisher:
ISBN: 9781875750214
Category : Business & Economics
Languages : en
Pages : 196

View

Book Description
Everything you need to know to write the text, sell the ads, design the pages, prepare the artwork, have it printed, sell the copies and make a profit

Author: Cheryl Woodard
Publisher: NOLO
ISBN: 9780873378475
Category : Newsletters
Languages : en
Pages : 0

View

Book Description
Written by the co-founder of three successful computer magazines, Starting & Running a Successful Newsletter or Magazine gives readers the practical know-how they need to put together a profitable publication. From creating desktop newsletters to online publications and sophisticated magazines, it provides all the information necessary to start and run a successful business. In particular, the book covers the ins-and-outs of: raising start-up money attracting the best help choosing the right marketing strategies creating a solid subscription base building loyalty among readers and advertisers competing effectively against even the biggest adversaries This edition is updated to focus on making a profit in a tight market, as well as the latest trends in online publishing.

Author: Leonard Mogel
Publisher: Routledge
ISBN: 1135641781
Category : Business & Economics
Languages : en
Pages : 364

View

Book Description
Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.

Author: Cheryl Woodard
Publisher: NOLO
ISBN: 9780873374613
Category : Newsletters
Languages : en
Pages : 0

View

Book Description
Expert insight from the co-founder of PC and Macworld magazines! "Starting & Running a Successful Newsletter or Magazine" gives you the practical know-how you need to put together a profitable publication. Whether you're creating simple newsletters, or publishing a sophisticated magazine and website, it provides all the information necessary to start and run your business. "Starting & Running a Successful Newsletter or Magazine" covers the ins-and-outs of: raising start-up moneyattracting the best helpchoosing the right marketing strategiescreating a solid subscription basebuilding loyalty among readers and advertiserscompeting effectively against even the biggest adversaries What's new? The 5th edition explores the latest trends in Web publishing -- including blogging -- and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.

Author: Lesley Bown
Publisher: Hachette UK
ISBN: 1444129406
Category : Language Arts & Disciplines
Languages : en
Pages : 192

View

Book Description
Get Your Articles Published is a practical step-by-step guide offering you the information you to learn about the market, requirements, practicalities and skills needed to write on a freelance basis for magazines, it covers all major genres from mainstream and lifestyle through to more specialised subject areas. With plenty of information on legalities and logistics, such as writing to deadlines, the material is also accompanied by a range of useful resources, from websites to books and relevant writers' societies. By the end of this book, you will know how to research not only your subject but also your target publication and its readers, benefit from insider hints and tips from industry professionals and learn how and what to submit and to whom. NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of getting your articles published. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.