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Author: National Academies of Sciences, Engineering, and Medicine Publisher: National Academies Press ISBN: 0309389011 Category : Political Science Languages : en Pages : 51
Book Description
The U.S. Air Force (USAF) helps defend the United States and its interests by organizing, training, and equipping forces for operations in and through three distinct domains-air, space, and cyberspace. The Air Force concisely expresses its vision as "Global Vigilance, Global Reach, and Global Power for America." Operations within each of these domains are dynamic, take place over large distances, occur over different operational timelines, and cannot be routinely seen or recorded, making it difficult for Airmen, national decision makers, and the American People to visualize and comprehend the full scope of Air Force operations. As a result, the Air Force faces increasing difficulty in succinctly and effectively communicating the complexity, dynamic range, and strategic importance of its mission to Airmen and to the American people. To address this concern, the Chief of Staff of the USAF requested that the National Academies of Sciences, Engineering, and Medicine convene a workshop to explore options on how the Air Force can effectively communicate the strategic importance of the Service, its mission, and the role it plays in the defense of the United States. Participants worked to address the issues that a diverse workforce encompassing a myriad of backgrounds, education, and increasingly diverse current mission sets drives the requirement for a new communication strategy. The demographics of today's Air Force creates both a unique opportunity and a distinct challenge to Air Force leadership as it struggles to communicate its vision and strategy effectively across several micro-cultures within the organization and to the general public. This report summarizes the presentations and discussions from the workshop.
Author: National Academies of Sciences, Engineering, and Medicine Publisher: National Academies Press ISBN: 0309389011 Category : Political Science Languages : en Pages : 51
Book Description
The U.S. Air Force (USAF) helps defend the United States and its interests by organizing, training, and equipping forces for operations in and through three distinct domains-air, space, and cyberspace. The Air Force concisely expresses its vision as "Global Vigilance, Global Reach, and Global Power for America." Operations within each of these domains are dynamic, take place over large distances, occur over different operational timelines, and cannot be routinely seen or recorded, making it difficult for Airmen, national decision makers, and the American People to visualize and comprehend the full scope of Air Force operations. As a result, the Air Force faces increasing difficulty in succinctly and effectively communicating the complexity, dynamic range, and strategic importance of its mission to Airmen and to the American people. To address this concern, the Chief of Staff of the USAF requested that the National Academies of Sciences, Engineering, and Medicine convene a workshop to explore options on how the Air Force can effectively communicate the strategic importance of the Service, its mission, and the role it plays in the defense of the United States. Participants worked to address the issues that a diverse workforce encompassing a myriad of backgrounds, education, and increasingly diverse current mission sets drives the requirement for a new communication strategy. The demographics of today's Air Force creates both a unique opportunity and a distinct challenge to Air Force leadership as it struggles to communicate its vision and strategy effectively across several micro-cultures within the organization and to the general public. This report summarizes the presentations and discussions from the workshop.
Author: National Academies of Sciences, Engineering, and Medicine Publisher: National Academies Press ISBN: 0309389046 Category : Political Science Languages : en Pages : 51
Book Description
The U.S. Air Force (USAF) helps defend the United States and its interests by organizing, training, and equipping forces for operations in and through three distinct domains-air, space, and cyberspace. The Air Force concisely expresses its vision as "Global Vigilance, Global Reach, and Global Power for America." Operations within each of these domains are dynamic, take place over large distances, occur over different operational timelines, and cannot be routinely seen or recorded, making it difficult for Airmen, national decision makers, and the American People to visualize and comprehend the full scope of Air Force operations. As a result, the Air Force faces increasing difficulty in succinctly and effectively communicating the complexity, dynamic range, and strategic importance of its mission to Airmen and to the American people. To address this concern, the Chief of Staff of the USAF requested that the National Academies of Sciences, Engineering, and Medicine convene a workshop to explore options on how the Air Force can effectively communicate the strategic importance of the Service, its mission, and the role it plays in the defense of the United States. Participants worked to address the issues that a diverse workforce encompassing a myriad of backgrounds, education, and increasingly diverse current mission sets drives the requirement for a new communication strategy. The demographics of today's Air Force creates both a unique opportunity and a distinct challenge to Air Force leadership as it struggles to communicate its vision and strategy effectively across several micro-cultures within the organization and to the general public. This report summarizes the presentations and discussions from the workshop.
Author: John A. Robinson Publisher: ISBN: Category : Air power Languages : en Pages : 0
Book Description
"During the Cold War, the Air Force had a fairly easy time explaining its mission to the American public. It also had a coherent public affairs structure to help execute that mission. The new threat environment in the aftermath of the 9/11 attacks, combined with steep personnel cuts to its public affairs community, have dramatically altered the communication challenge for the Air Force. To effectively operate in this new climate with an emphasis on strategic communication, the Air Force has tinkered with a few organizational models to strengthen the communication function. The Air Force Research Institute (AFRI) asked the author to analyze Air Force communications and provide some lessons that might help the Air Force communicate with the nation. As the ground campaigns in Iraq and Afghanistan drag on, perceptions of the Air Force contribution to those efforts and the larger global war on terrorism will play an increasing role in how it is understood by the American public as well as leaders in the Pentagon and Congress. Robinson concludes that the Air Force needs to redouble its communication efforts, abandon the vague theoretical construct of strategic communication, rebuild the public affairs community, and focus on better explaining the relevance of air power in current and future wars. This study examines the renewed interest in strategic communication on the part of the U.S. Government following 9/11, its implementation in the Air Force, an alternative model for armed service communication that has been implemented by U.S. Navy public affairs personnel, and recommendations to help the Air Force better tell its story. The monograph concludes that Air Force leaders should begin rebuilding the public affairs community, end the focus on strategic communication, understand that no amount of spin or messaging can fix real problems, and assume a more proactive posture in communicating with the American people."--Foreword.
Author: John A. Robinson Publisher: ISBN: 9781463790875 Category : Languages : en Pages : 48
Book Description
During the Cold War, the Air Force had a fairly easy time explaining its mission to the American public. It also had a coherent public affairs structure to help execute that mission. The new threat environment in the aftermath of the 9/11 attacks, combined with steep personnel cuts to its public affairs community, have dramatically altered the communication challenge for the Air Force. To effectively operate in this new climate with an emphasis on strategic communication, the Air Force has tinkered with a few organizational models to strengthen the communication function. The Air Force Research Institute (AFRI) asked the knowledgeable Washington editor John A. Robinson to analyze Air Force communications and provide some lessons that might help the Air Force communicate with the nation. Robinson is the managing editor of Defense Daily and is also a lieutenant commander public affairs officer in the Navy Reserve. He has a bachelor of arts in government from the University of Notre Dame, a master of arts in international affairs from The Johns Hopkins University School of Advanced International Studies, and a master of arts in national security and strategic studies from the Naval War College. As the ground campaigns in Iraq and Afghanistan drag on, perceptions of the Air Force contribution to those efforts and the larger global war on terrorism will play an increasing role in how it is understood by the American public as well as leaders in the Pentagon and Congress. Robinson concludes that the Air Force needs to redouble its communication efforts. It needs to abandon the vague theoretical construct of strategic communication, rebuild the public affairs community, and focus on better explaining the relevance of airpower in current and future wars. He feels that it was an important story to tell, not only for the Airmen proudly defending the nation but also for the public, whose support is crucial. AFRI collected these thoughts from Robinson in order to distribute them to Air Force public affairs offices and those most affected by and interested in his observations.
Author: Don Alexander Publisher: Independently Published ISBN: Category : Languages : en Pages : 158
Book Description
Brown Bag Lessons, The Magic of Bullet Writing centers on effective bullet writing and guarantees immediate improvement. Skillful writing doesn't have to be difficult. No other book approaches writing the way this book does, and no other book teaches these techniques. After reading this book, you will fully understand how to write strong bullets and "why" every word matters. In 2003 the author created a seminar to teach a fair and consistent process to evaluate recognition packages. This seminar transformed an entire organization within six months. Since then, the techniques have decisively transformed the writing, recognition, and promotions of every organization applying them. The practices in this book continue to positively impact the Air Force and sister services through professional military education. In addition, the concepts have helped transitioning service members and college students better communicate acquired capabilities and competencies on their résumés. Read on to discover the "magic" and open your eyes to a brand new way to look at writing. The US Air Force promotion system emphasizes the importance of documenting your very best accomplishments. Under this system, promotion comes from the most recent performance reports, so Airmen must communicate the best accomplishments and not just words that fill the white space. This Magic of Bullet Writing will ensure you know how to articulate not just what you are doing but also convey your strongest competencies and capabilities so the promotion board can fully assess your readiness for promotion. Training materials that correspond to the lessons in this book are available for free download at http: //www.brownbaglessons.com. Are you ready for the magic?
Author: Anne M. Nicotera Publisher: Routledge ISBN: 1351336274 Category : Language Arts & Disciplines Languages : en Pages : 522
Book Description
Origins and Traditions of Organizational Communication provides a sophisticated overview of the fundamentals of organizational communication as a field of study, examining the field’s foundations and providing an assessment of the field to date, explaining and demonstrating a communicational approach to the study of organization. It provides a set of literature reviews on focused topics written by experts in each area, and links organizational communication theory and research to practice. In reviewing foundational management theory, the book analyzes how early to mid-20th-century management theories shaped contemporary organizations, providing students both with background knowledge of these foundational theories and an understanding of their influence on our thinking and our organizational world. Written at an accessible level for early graduate students, yet still sophisticated enough for doctoral students, the book is ideal for students and teachers of organizational communication and communication history. Downloadable ancillary materials include chapter PowerPoints and a set of instructors' materials containing chapter abstracts, glossaries, discussion questions, annotated supplementary readings lists, and practitioners' corners. Please visit www.routledge.com/9781138570313.
Author: National Academies of Sciences, Engineering, and Medicine
Author: National Academies of Sciences, Engineering, and Medicine
Author: 
Author: National Academies of Sciences, Engineering, and Medicine
Author: John A. Robinson
Author: John A. Robinson
Author: 
Author: Don Alexander
Author: L. Brooks Hill
Author: United States. Congress. Senate. Committee on Armed Services
Author: Anne M. Nicotera