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Beyond the Idea

Beyond the Idea PDF Author: Vijay Govindarajan
Publisher: Macmillan
ISBN: 1250040175
Category : Business & Economics
Languages : en
Pages : 193

Book Description
The best-selling authors of Reverse Innovation draw on more than a decade of exclusive research to counsel business professionals on the competitive potential of innovation, outlining three models for developing ideas while explaining how to differentiate innovation-related priorities from typical business practices.
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