Author: Gigauri, Iza Publisher: IGI Global ISBN: 1668486830 Category : Business & Economics Languages : en Pages : 478
Book Description
The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in todays context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
Author: Popescu, Cristina Raluca Gh. Publisher: IGI Global ISBN: 1799884287 Category : Business & Economics Languages : en Pages : 461
Book Description
The realm of sustainable development focuses on the ability to meet the demands of the present, while not compromising the demands of the future. The knowledge of balancing sustainable development goals with high performance is essential. Even more essential is sharing the practices and accomplishments within sustainable development so that it may be spread throughout many organizations and societal functions. The Handbook of Research on Novel Practices and Current Successes in Achieving the Sustainable Development Goals provides valuable insights, challenges, and practices to highlight the key determinants in achieving the Sustainable Development Goals. This book presents a complex and thorough theoretical infrastructure concerning the Sustainable Development Goals, challenges and practices, as well as an important set of empirical results that will make a tremendous contribution to the analysis of the key determinants specific to the Sustainable Development Goals. Covering topics such as alternative consumption models, non-profit organizations, and sustainable communities, this is an essential text for academicians, scientists, researchers, students, PhD scholars, post-doctoral students, specialists, practitioners, governmental institutions, and policymakers worldwide.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1668438860 Category : Business & Economics Languages : en Pages : 1235
Book Description
The Sustainable Development Goals are an ongoing focus around the world as the needs of people and society continue to evolve at a rapid pace. The need for a more sustainable future has never been more pressing as issues such as climate change, natural disasters, and overpopulation present unique difficulties for the decision makers of the world. In order for them to make the best decisions regarding current priorities and strategies, up-to-date and detailed research regarding where we currently are as a society, where we want to be, and the many challenges that stand in the way is crucial. The Research Anthology on Measuring and Achieving Sustainable Development Goals is a comprehensive assessment of the current innovative research and discussions on the challenges to achieving the UN’s Sustainable Development Goals and the measures that have already been put in place to achieve them. Covering topics such as green consumer behavior and peace promotion, this book is vital for academicians, scientists, researchers, students, postdoctoral students, specialists, practitioners, businesses, governmental institutions, decision makers, environmentalists, and policymakers.
Author: Castanho, Rui Alexandre Publisher: IGI Global ISBN: 1799884848 Category : Business & Economics Languages : en Pages : 684
Book Description
In recent years, the world has been changing considerably. Within the many obstacles, barriers, and opportunities, three significant challenges should be considered for the future planning of our territories and cities: seeking to achieve Sustainable Development Goals (SDG), facing climate change, and performing a shift towards digitalization. Considering these three challenges, we can work toward a more sustainable future for the environment. The Handbook of Research on Sustainable Development Goals, Climate Change, and Digitalization elaborates on sustainability issues in the planning and development field regarding the environment. This text promotes understanding about the dynamics, challenges, and opportunities for the new decade regarding our common future planning. Covering topics such as circular economy, economic-ecological principles, and sustainable resilience, this book is essential for academicians, researchers, policymakers, environmentalists, scientists, technicians, decision makers, practitioners, and students.
Author: Brandão, Filipa Publisher: IGI Global ISBN: 1799856933 Category : Business & Economics Languages : en Pages : 385
Book Description
Tourism, one of the world’s leading industries, has propelled countries into recovery from economic recession. As a multi-disciplinary, multi-sectoral, holistic, and systemic industry, tourism also uniquely placed to address the concerns of the United Nations’ Sustainable Development Goals (SDGs). While the relationships between tourism, sustainability, and sustainable development are the subjects of deep study, the direct positive effects of tourism on SDGs remain underdiscussed. The Handbook of Research on the Role of Tourism in Achieving Sustainable Development Goals is a collection of innovative research that explores sustainable practices within the tourism industry. While highlighting a broad range of topics including economic growth, education, and production patterns, this book is ideally designed for engineers, entrepreneurs, policymakers, executives, advocates, researchers, academicians, and students.
Author: M. Mercedes Galan-Ladero Publisher: Springer Nature ISBN: 303127377X Category : Business & Economics Languages : en Pages : 377
Book Description
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
Author: Julia Walker Publisher: John Wiley & Sons ISBN: 1119541840 Category : Business & Economics Languages : en Pages : 328
Book Description
Achieving the Sustainable Development Goals through Finance, Technology and Law Reform Achieving the SDGs requires a fundamental rethink from businesses and governments across the globe. To make the ambitious goals a reality, trillions of dollars need to be harnessed to mobilise finance and accelerate progress towards the SDGs. Bringing together leaders from the World Bank, the financial and business sectors, the startup community and academia, this important, topically relevant volume explains what the SDGs are, how they came about and how they can be accelerated. Real-world case studies and authoritative insights address how to direct investment of existing financial resources and re-align the global financial system to reflect the SDGs. In depth chapters discuss how financial institutions, such as UBS Wealth Management, Manulife Asset Management and Moody’s Rating Agency are supporting the SDGs. The opportunities arising from Blockchain, Big Data, Digital Identity and cutting-edge FinTech and RegTech applications are explored, whilst the relevance of sustainable and transparent global supply chains is underscored. Significant attention is paid to law reform which can accelerate progress of the SDGs through SME Financing, Crowdfunding, Peer-to-Peer Lending and tax restructuring. To achieve the ‘World We Want’, much needs to be done. The recommendations contained within this book are critical for supporting a fundamental shift in thinking from business and governments around the world, and for building a more just and prosperous future for all.
Author: Djakeli, Kakhaber Publisher: IGI Global ISBN: Category : Medical Languages : en Pages : 301
Book Description
Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.
Author: Yama Mubtaker Publisher: Yama Mubtaker ISBN: Category : Architecture Languages : en Pages : 132
Book Description
Companies that are not sustainable will soon be driven out of the market by their competitors who are becoming sustainable. And as the world faces momentous challenges, there is an accelerating urgency to create sustainable solutions. Every company, large and small, has the potential to make a significant contribution towards economic, social and environmental progress. Moreover, businesses have the power to accelerate the achievement of the Sustainable Development Goals, and realizing the Goals will in turn also improve the ecosystem for doing business. Trillions of dollars in public and private funds are being redirected towards the SDGs, creating huge opportunities for responsible companies to deliver solutions. Engaging and innovating today means a stronger continuity for resilient business and industry in the future. And most importantly, becoming a sustainable business gives you a competitive advantage: ◆ It brings over US $12 trillion annually in new market opportunities. ◆ It increases your employees' engagement. ◆ It makes your brand more trustworthy to consumers. ◆ It enables you to access finance from impact investors. I have written this book to help purpose-driven business leaders and entrepreneurs learn about the United Nations SDGs and use it as a guide to make their businesses sustainable. As a bonus, I have included one chapter that helps you learn how to do business with the United Nations, a business opportunity of USD 17 billion annually. SDGs are the goals for making the world a better place for ourselves, for our children, and for future generations. All of us need to know what SDGs are about and what role we can play to accelerate the achievement of the Global Goals. Let's mobilize efforts to end all forms of poverty, fight inequalities and tackle climate change! About the Author Yama Mubtaker is the founder and CEO of Key To Excellence and Impact Ambassadors Global Network. He is a former United Nations (U.N) officer, entrepreneur, Sustainability Leader, and author.
Author: Gigauri, Iza
Author: Popescu, Cristina Raluca Gh.
Author: Management Association, Information Resources
Author: Castanho, Rui Alexandre
Author: Brandão, Filipa
Author: M. Mercedes Galan-Ladero
Author: 
Author: Julia Walker
Author: Djakeli, Kakhaber
Author: Yama Mubtaker