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Author: David H. T. Scott Publisher: Liverpool University Press ISBN: 1846314860 Category : Art Languages : en Pages : 129
Book Description
This book sets out to explore the way, with the onset of a new and integral relationship between text and image, the modern poster is able to evolve distinctive persuasive strategies that will transform modern advertising. The book shows how this fundamental development is closely related to contemporary developments in the visual arts - in particular Futurism and Art Deco - and reflects the increasing cross-fertilisation and symbiosis between art and graphic design. The book focuses in particular on the way conventional textual strategies - metaphor, metonymy, rebus - are adapted by the modern poster to produce visual or textual/visual equivalents which, through their employment of combined pictorial and linguistic elements maximise their attractive or persuasive power over the viewer/reader. A key aim of the book is to clarify the assumptions on which semiology (the study of signs) is based in the context of modern poster artists' practice. The text/image relation is explored through five chapters focussing on (1) the rhetoric of image/text in general; (2) text and image in airline logos: British Airways and Air France; (3) visual metonymies in boxing posters; (4) text and image in posters expressing speed; (5) text/image in Swiss tourist posters. There are approximately 120 colour illustrations arranged in groups that reflect the different orientations of the chapters.
Author: David H. T. Scott Publisher: Liverpool University Press ISBN: 1846314860 Category : Art Languages : en Pages : 129
Book Description
This book sets out to explore the way, with the onset of a new and integral relationship between text and image, the modern poster is able to evolve distinctive persuasive strategies that will transform modern advertising. The book shows how this fundamental development is closely related to contemporary developments in the visual arts - in particular Futurism and Art Deco - and reflects the increasing cross-fertilisation and symbiosis between art and graphic design. The book focuses in particular on the way conventional textual strategies - metaphor, metonymy, rebus - are adapted by the modern poster to produce visual or textual/visual equivalents which, through their employment of combined pictorial and linguistic elements maximise their attractive or persuasive power over the viewer/reader. A key aim of the book is to clarify the assumptions on which semiology (the study of signs) is based in the context of modern poster artists' practice. The text/image relation is explored through five chapters focussing on (1) the rhetoric of image/text in general; (2) text and image in airline logos: British Airways and Air France; (3) visual metonymies in boxing posters; (4) text and image in posters expressing speed; (5) text/image in Swiss tourist posters. There are approximately 120 colour illustrations arranged in groups that reflect the different orientations of the chapters.
Author: Jonathan Stalling Publisher: Fordham Univ Press ISBN: 0823231461 Category : Literary Criticism Languages : en Pages : 292
Book Description
The Poetics of Emptiness uncovers an important untold history by tracing the historically specific, intertextual pathways of a single, if polyvalent, philosophical term, emptiness, as it is transformed within twentieth-century American poetry and poetics. This conceptual migration is detailed in two sections. The first focuses on "transpacific Buddhist poetics," while the second maps the less well-known terrain of "transpacific Daoist poetics." In Chapters 1 and 2, the author explores Ernest Fenollosa's "The Chinese Written Character as a Medium for Poetry" as an expression of Fenollosa's distinctly Buddhist poetics informed by a two-decade-long encounter with a culturally hybrid form of Buddhism known as Shin Bukkyo ("New Buddhism"). Chapter 2 explores the classical Chinese poetics that undergirds the lost half of Fenellosa's essay. Chapter 3 concludes the first half of the book with an exploration of the didactic and soteriological function of "emptiness" in Gary Snyder's influential poetry and poetics. The second half begins with a critical exploration of the three-decades-long career of the poet/translator/critic Wai-lim Yip, whose "transpacific Daoist poetics" has been an important fixture in American poetic late modernism and has begun to gain wider notoriety in China. The last chapter engages the intertextual weave of poststructural thought and Daoist and shamanistic discourses in Theresa Hak Kyung Cha's important body of heterocultural productions. By formulating interpretive frames as hybrid as the texts being read, this book makes available one of the most important yet still largely unknown stories of American poetry and poetics.
Author: Meena Alexander Publisher: University of Michigan Press ISBN: 0472050761 Category : Literary Criticism Languages : en Pages : 218
Book Description
Sets the work of contemporary American poetry within the streams of migration that have made the nation what it is in the 21st century. This book outlines the dilemmas that face modern immigrant poets, including how to make a place for oneself in a new society and how to write poetry in a time of violence worldwide.
Author: Erin E. Edgington Publisher: UNC Press Books ISBN: 146963578X Category : Poetry Languages : en Pages : 273
Book Description
Fashioned Texts and Painted Books examines the folding fan's multiple roles in fin-de-siecle and early twentieth-century French literature. Focusing on the fan's identity as a symbol of feminine sexuality, as a collectible art object, and, especially, as an alternative book form well suited to the reception of poetic texts, the study highlights the fan's suitability as a substrate for verse, deriving from its myriad associations with coquetry and sex, flight, air, and breath. Close readings of Stephane Mallarme's eventails of the 1880s and 1890s and Paul Claudel's Cent phrases pour eventails (1927) consider both text and paratext as they underscore the significant visual interest of this poetry. Works in prose and in verse by Octave Uzanne, Guy de Maupassant, and Marcel Proust, along with fan leaves by Edgar Degas, Edouard Manet, Berthe Morisot, and Paul Gauguin, serve as points of comparison that deepen our understanding of the complex interplay of text and image that characterizes this occasional subgenre. Through its interrogation of the correspondences between form and content in fan poetry, this study demonstrates that the fan was, in addition to being a ubiquitous fashion accessory, a significant literary and art historical object straddling the boundary between East and West, past and present, and high and low art.
Author: Allison Rudnick Publisher: Metropolitan Museum of Art ISBN: 1588397742 Category : Antiques & Collectibles Languages : en Pages : 252
Book Description
Spurred by innovations in printing technology, the modern poster emerged in the 1890s as a popular form of visual culture in the United States. Created by some of the best-known illustrators and graphic designers of the period—including Will H. Bradley, Florence Lundborg, Edward Penfield, and Ethel Reed—these advertisements for books and high-tone periodicals such as Harper’s and Lippincott’s went beyond the realm of commercial art, incorporating bold, stylized imagery and striking typography. This book, based on the renowned Leonard A. Lauder Collection, explores the craze for literary posters, which became sought after collectibles even in their day. It offers new scholarly perspectives that address the aesthetic sophistication and modernity of the literary poster; the impact of early experiments in the field of advertising psychology; the expanded opportunities for women artists, who played an important role in advancing the so-called poster style; and the printmaking techniques that artists employed in this novel art form. A lively survey of a little-known but highly influential period in graphic design, The Art of the Literary Poster is sure to delight enthusiasts of illustration, advertising, and book arts.
Author: W. B. Worthen Publisher: Cambridge University Press ISBN: 9780521841849 Category : Drama Languages : en Pages : 236
Book Description
In Print and the Poetics of Modern Drama, W. B. Worthen asks how the print form of drama bears on how we understand its dual identity.
Author: Rolfe Humphries Publisher: ISBN: Category : History Languages : en Pages : 324
Book Description
Rolfe Humphries (1894-1969), in addition to being an oustanding poet, left a trail as a translator, teacher, critic, and editor. But, as Richard Gillman maintains in his introduction, poetry was the driving force behind these other special skills and interests.
Author: Walter Watson Publisher: University of Chicago Press ISBN: 0226875083 Category : Literary Criticism Languages : en Pages : 317
Book Description
Of all the writings on theory and aesthetics - ancient, medieval, or modern - the most important is indisputably Aristotle's "Poetics", the first philosophical treatise to propound a theory of literature. The author offers a fresh interpretation of the lost second book of Aristotle's "Poetics".
Author: Heather Maring Publisher: University Press of Florida ISBN: 0813052920 Category : Literary Criticism Languages : en Pages : 235
Book Description
“A critically sophisticated leap forward in the study of early medieval literature, Signs That Sing issues a bold challenge to long-held preconceptions about the relationships underlying Old English poetry between past and present, pagan and Christian, and oral and literary.”—Joseph Falaky Nagy, author of Conversing with Angels and Ancients: Literary Myths of Medieval Ireland “Maring sidesteps simplistic oral versus literary schools of thought as she considers Old English verse as the product of an emergent hybrid form, representing a fusion of native poetics and Christian beliefs and practices. A welcome contribution to oral poetics and the understanding of the earliest period of English literature.”—John D. Niles, author of The Idea of Anglo-Saxon England 1066–1901: Remembering, Forgetting, Deciphering, and Renewing the Past “Elegantly shows how the elements of oral poetry continued to inspire the authors of Old English verse long after their conversion to Christianity. Far from being antiquarian relics, the themes of oral verse joined with learned exegesis and ritual performances to form a rich source of metaphorical meaning in Old English poetry, which this book brilliantly opens up to modern readers.”—Emily V. Thornbury, author of Becoming a Poet in Anglo-Saxon England In Signs That Sing, Heather Maring argues that oral tradition, ritual, and literate Latinbased practices are dynamically interconnected in Old English poetry. Resisting the tendency to study these different forms of expression separately, Maring contends that poets combined them in hybrid techniques that were important to the development of early English literature. Maring examines a variety of texts, including Beowulf, The Battle of Maldon, Deor, The Dream of the Rood, Genesis A/B, The Advent Lyrics, and select riddles. She shows how themes and typescenes from oral tradition—devouring-the-dead, the lord-retainer, the poet-patron, and the sea voyage—become metaphors for sacred concepts in the hands of Christian authors. She also cites similarities between oral-traditional and ritual signs to describe how poets systematically employed ritual signs in written poems to dramatic effect. The result, Maring demonstrates, is richly elaborate verse filled with shared symbols and themes that would have been highly meaningful and widely understood by audiences at the time.
Author: Erik Anderson Publisher: Otis Books Seismicity Editions ISBN: 9780979617775 Category : American literature Languages : en Pages : 0
Book Description
Literary Nonfiction. Using his Denver apartment as a central locale, Erik Anderson walked a path that traced the letters Pastoral between February and March 2007. Navigating the various curves and corners of the city streets, Anderson charts the experiences of a writer in a man-made environment. Explorative, adventurous, and insightful, Anderson's meditations serve as a compelling social and aesthetic commentary.
Author: David H. T. Scott
Author: David H. T. Scott
Author: Jonathan Stalling
Author: Meena Alexander
Author: Erin E. Edgington
Author: Allison Rudnick
Author: W. B. Worthen
Author: Rolfe Humphries
Author: Walter Watson
Author: Heather Maring
Author: Erik Anderson