Quick Wins in Sales and Marketing PDF Download

Author: Jackie Jarvis
Publisher: Robinson
ISBN: 1472119223
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
This book is an indispensable guide for those who don't have the time to wade through the theory, but want ideas which can be readily put in practice. 50 'Quick Wins' is packed with no-nonsense advice and proven examples from business owners who have made their sales and marketing work for them. It is set out in 7 easy access chapters with the emphasis on simplicity, practicality and effectiveness - it does exactly what it says on the cover. This book is like having your own pocket business mentor motivating you to take the action to obtain the results your business deserves.

Author: Jackie Jarvis
Publisher:
ISBN: 9781472136534
Category :
Languages : en
Pages :

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Book Description
Suitable for those who own or run a small business and who want to make it grow, this book contains fifty 'quick win' strategies, each with a concise structure and brief action plan for putting into practice, as well as a short success story showing how someone else did so to the benefit of their business.

Author: Chris Ritchie
Publisher: Pearson UK
ISBN: 0273741969
Category : Business & Economics
Languages : en
Pages : 293

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Book Description
GET THE RESULTS YOU WANT IN MARKETING. FAST. Marketing is all about relationships - relationships with your customers, with your brand, with the media and with your colleagues. Of all these relationships your relationship with your customers is still king. True marketing successes go beyond your product and create customer relationships with the company itself. The key to acheiving this is to align your people, your processes and your company promises. Fast Track to Success: Marketing will teach you the key skills you need to excel in marketing and accelerate your career development. It includes: Marketing in a nutshell - a series of FAQs to give you a concise overview of the subject The top 10 tools and techniques you can use to help you develop your approach to marketing Advice on leading your team – how to decide your leadership style and build your team Simple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team Tips on how to progress your career, whether it’s your first 10 weeks in the job or whether you’re looking to get right to the top Don’t get left behind, set out on the Fast Track today. For more resources, log on to the series website at www.Fast-Track-Me.com. EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER

Author: Gert H. N. Laursen
Publisher: John Wiley & Sons
ISBN: 1118030389
Category : Business & Economics
Languages : en
Pages : 234

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Book Description
Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes.

Author: Annmarie Hanlon
Publisher:
ISBN: 9781904887874
Category : Business & Economics
Languages : en
Pages : 205

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Book Description
The second in the Quick Win series, Quick Win Digital Marketing is aimed at entrepreneurs, business managers and marketing people seeking a practical approach to digital marketing. The book is designed so that you can dip in and out for answers to your top digital marketing questions, as they arise. There are five sections to the book: Digital Essentials; Digital Toolbox; Digital Marketing; Branding Online; and Managing, Measuring and Making Money Online. In addition, using the grid in the Contents, you can search for questions and answers across a range of topics, including: blogs / microblogs; email; mobile; photo / audio / video; social media; surveys and web.

Author: Patricia Pulliam Phillips
Publisher: Association for Talent Development
ISBN: 1607285851
Category : Business & Economics
Languages : en
Pages : 250

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Book Description
A follow-on to ASTD's best-selling ASTD Handbook for Workplace Learning Professionals, the ASTD Handbook of Measuring and Evaluating Training includes more than 20 chapters written by preeminent practitioners in the learning evaluation field. This practical, how-to handbook covers best practices of learning evaluation and includes information about using technology and evaluating e-learning. Broad subject areas are evaluation planning, data collection, data analysis, and measurement and evaluation at work.

Author: Uwe H Kaufmann
Publisher: Partridge Publishing Singapore
ISBN: 1543744656
Category : Business & Economics
Languages : en
Pages : 350

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Book Description
Lean Six Sigma is a proven worldwide approach for process improvement that consists of tools from two very different methodologies, Lean and Six Sigma. Developed over decades by Toyota, Lean contains a variety of tools tailored to reduce waste in processes, whereas Six Sigma is a result of Motorola seeking to reduce variation in processes that curb production. The combined approaches have helped companies save billions of dollars while also boosting revenue. In this guide to Lean Six Sigma success, the author explains the methodology using complete and detailed project documentation. The main case study describes a finance company that faces client attrition and a decrease in revenue and market share due to process problems. Throughout the book, the project work and the application of typical Lean Six Sigma tools are explained using the case as a guide. By using a Lean Six Sigma approach, the company ultimately increased client satisfaction and loyalty and achieved a lasting improvement in business results. Combine the power of two rigorous management practices and boost your bottom line with the lessons in Lean Six Sigma Nuggets.

Author: Ray Collis
Publisher:
ISBN: 9781904887485
Category : Sales management
Languages : en
Pages : 0

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Book Description
QUICK WIN B2B SALES is aimed at sales professionals who are interested in new ways of boosting their sales success. It contains the answers to the questions most commonly asked by sales people selling business-to-business solutions - questions that relate to the principal sales opportunities and challenges faced everyday. QUICK WIN B2B SALES groups the key sales questions according to the stage of the sales process to which they apply, recognising that there are many dimensions to the B2B sales role, and many steps through which the sale must progress. Thus, there are seven sections to the book: -Sales Essentials sets the scene and answers some of the most common questions about selling. -Sales Leads deals with how to generate more, and better, leads and enquires. -Sales Meetings deals with how to make meetings with prospects more effective, especially the first tentative encounter. -Sales Cycles addresses how buyer and seller can engage more successfully in matching needs to solutions. -Sales Orders focuses on increasing win rates through more effective sales proposals, closing and negotiation. -Repeat Sales focuses on how to generate more revenue from existing customers through more effective account management, project / delivery management and referrals. -Sales Management focuses on issues of concern to sales managers, such as sales systems, the sales team and the sales plan. In addition, using the grid in the Contents, you can search for questions and answers across a range of topics, including: -Message & Materials. -Skills. -Strategy. -Systems & Structures.

Author: Heidi Taylor
Publisher: Kogan Page Publishers
ISBN: 0749481072
Category : Business & Economics
Languages : en
Pages : 217

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Book Description
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.

Author: Uwe G. Seebacher
Publisher: Springer Nature
ISBN: 3030542920
Category : Business & Economics
Languages : en
Pages : 754

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Book Description
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.