World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace PDF Download

Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280524119
Category : Law
Languages : en
Pages : 141

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Book Description
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.

Author: Tshimanga Kongolo
Publisher: Routledge
ISBN: 1000008738
Category : Law
Languages : en
Pages : 136

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Book Description
Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.

Author: World Intellectual Property Organization
Publisher: WIPO
ISBN:
Category : Law
Languages : en
Pages : 36

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Book Description
Markets for brands, as defined in this paper, play an important but underappreciated economic role in today’s global economy. The ability to use Market for Brands allows companies to diversify their business; access competences; and generate new revenues without substantial investments. This paper defines and provides a taxonomy for different brand markets then analyzes the economic rationale of such markets. It also assesses the relative importance of the different brand-related transaction types in developed and emerging economies alike.

Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280528955
Category : Law
Languages : en
Pages : 138

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Book Description
The World Intellectual Property Report 2017 examines the crucial role of intangibles such as technology, design and branding in international manufacturing. Macroeconomic analysis is complemented by case studies of the global value chains for three products – coffee, photovoltaic energy cells and smartphones – to give an insightful picture of the importance of intellectual property and other intangibles in modern production.

Author: T C Melewar
Publisher: Taylor & Francis
ISBN: 1000382176
Category : Business & Economics
Languages : en
Pages : 573

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Book Description
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280533843
Category : Law
Languages : en
Pages : 98

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Book Description
What is the direction of innovation? As the world looks to rebuild from the pandemic, innovation has a crucial role to play in opening up new growth possibilities and creating much needed solutions to the common challenges we face. Decisions on innovation may be complex, but, as this report highlights, it is vital that they are understood.

Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280526804
Category : Law
Languages : en
Pages : 146

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Book Description
WIPO's latest World Intellectual Property Report (WIPR) explores the role of IP at the nexus of innovation and economic growth, focusing on the impact of breakthrough innovations.

Author: Irene Calboli
Publisher: Edward Elgar Publishing
ISBN: 1783472138
Category : LAW
Languages : en
Pages : 680

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Book Description
The Law and Practice of Trademark Transactions is a comprehensive analysis of the law governing trademark transactions in a variety of legal and business contexts, and from a range of jurisdictional and cross-border perspectives. After mapping out the international legal framework applicable to trademark transactions, the book provides an analysis of important strategic considerations, including: tax strategies; valuation; portfolio splitting; registration of security interests; choice-of-law clauses; trademark coexistence agreements, and dispute resolution mechanisms. Key features include: • A comprehensive overview of legal and policy-related issues • A blend of approaches underpinning strategic considerations with analytical rigour • Regional coverage of the key characteristics of trademark transactions in a range of jurisdictions • Authorship from renowned trademark experts Practitioners advising trademark owners, including trademark attorneys, will find this book to be an invaluable resource for their practice, particularly where cross-border issues arise. It will also be a key reference point for scholars working in the field.

Author: Cuntz, Alexander
Publisher: WIPO
ISBN:
Category : Law
Languages : en
Pages : 43

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Book Description
This study uses a unique international database on customs seizures between the years 2011 to 2013 and matches global corporate statistics to study the impacts of counterfeiting on authentic corporations’ investment and revenues. Applying the matched sampling combined with panel analyses, we attempt to estimate the effects counterfeit incidences have on corporate research investment and on firm sales and revenues (“sales displacement”) in various industries. We find an overall negative effects on the R&D and net sales across various regression specifications, except for the broad sector of tools, materials, and vehicles (HS code 8).

Author: World Intellectual Property Organization
Publisher: WIPO
ISBN:
Category : Law
Languages : en
Pages : 52

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Book Description
This report presents the results of an industrial design (ID) survey study carried out in three ASEAN countries, namely Thailand. It was prepared for the Project on Intellectual Property (IP) and Socio-Economic Development – Phase II, which aims to provide a better understanding of the role IDs play in business strategies, how ID rights contribute to the appropriation of investments in design innovation, and what challenges applicants face when using ID rights.