Author: Michele HilmesPublisher: Cengage Learning
ISBN: 9781424069293
Category : Broadcasting
Languages : en
Pages : 496
Book Description
ONLY CONNECT, International Edition is a comprehensive history of American broadcasting from its earliest days in radio, through the rise of television, to the current era of digital media and the Internet. It presents broadcasting as a vital component of American cultural identity, placing the development of U.S. radio, television, and new media in the context of social and cultural change. Each chapter opens with a discussion of the historical period, thoroughly traces the development of media policy, the growth of media industries, and the history of U.S. broadcast programming, and closes with a look at the major ways that radio and television have been understood and discussed throughout American history.