A Reconceptualized Model of Message-attitude-behavior Relationships PDF Download

Author: Robert David McPhee
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 210

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Author: Donald P. Cushman
Publisher: Elsevier
ISBN: 1483264610
Category : Social Science
Languages : en
Pages : 352

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Book Description
Message-Attitude-Behavior Relationship explores the relationship between messages, attitudes, and behaviors. Emphasis is on alternative conceptualizations of various message strategies, cognitive and information processing models, and their relevance to the study of behavior. Innovative mathematical models are discussed to highlight stochastic and deterministic mathematical operators case in coextensive, sequential, and multidimensional arrays of systems state. Message strategies are cast in terms of social, psychological, and information processing constructs. Comprised of 11 chapters, this book begins with an overview of the research tradition dealing with messages, attitudes, and behaviors. The following chapters provide in-depth justification, supported by data analysis, for the use of various theoretical and methodological approaches to the message-attitude-behavior relationship. An atomized, stochastic model of the behavioral effects of message campaigns is then described, along with the foundations of cognitive theory and a constructivist analysis of the relationship between attitudes and behavior. An information-processing explanation of attitude-behavior inconsistency is also outlined. The link between mental states and social action is analyzed with respect to Ludwig Wittgenstein's 1953 book Philosophical Investigations. This monograph should be a valuable resource for both social and behavioral scientists engaged in behavioral research.

Author: Merilyn Merenda
Publisher: Springer
ISBN: 9780306651823
Category : Social Science
Languages : en
Pages : 352

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A glance through the Table of Contents will demonstrate the many categories comprising the fields of Speech Communication and Theatre. The thesis and dissertation titles which have been categorized appeared between the years 1973 and 1978. For those titles which could readily have been placed into more than one category, we did our best to pick the category which seemed to represent the main thrust of the work. We have also provided cross references for all such titles. As addi tional aids to the student, we have provided subject and school indexes. Although we have tried to produce an error-free copy, we feel that a few titles may contain minor mistakes because of the copy sent to us by some of the schools and libraries. Also, as in any bibliography, there may be certain omissions in ours, but hope fully these have been kept to a minimum. Finally, in putting together this work, we hope we have pro vided the serious students of Speech Communication and Theatre Arts with a valuable guide to their own research. ACKNOWLEDGMENTS We are above all indebted to Dr. Arthur N. Kruger who not only conceived the idea for this book, but who also played a major role in supervising the work and bringing it to fruition. We also appreciate the introduction he has written for us.

Author: James Garnett
Publisher: CRC Press
ISBN: 9780824798062
Category : Political Science
Languages : en
Pages : 966

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This volume takes a communications-oriented approach to a wide range of topics encompassing organization, management, political theory and practice, business-government relations, innovation processes, and IT. Offering a balanced, international presentation, it contains authoritative contributions from world-renowned experts representing various disciplines, including administrative law, organizational and political theory, phenomenology, public and business management, educational technology, psychology, and other fields. The book addresses typically neglected subjects such as communicating through humor, drama, film, poetry, fiction, and other creative forms.

Author: Shawn M. Glynn
Publisher: Routledge
ISBN: 1136487786
Category : Education
Languages : en
Pages : 394

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Science -- and the technology derived from it -- is having a dramatic impact on the quality of our personal lives and the environment around us. Science will have an even greater impact on the lives of our students. The lives of scientifically literate students will be enriched by their understanding, appreciation, and enjoyment of the natural world. To prosper in the near future, all students must become scientifically literate and embrace the notion of life-long learning in science. Without scientific literacy, it will become impossible for students to make informed decisions about the interrelated educational, scientific, and social issues that will confront them in the future. Intended for science teachers, teacher educators, researchers, and administrators, this volume is concerned with the innovative research that is reforming how science is learned in schools. The chapters provide overviews of current research and illustrate how the findings of this research are being applied in schools. This research-based knowledge is essential for effective science instruction. The contributors are leading authorities in science education and their chapters draw clear connections among research, theory, and classroom practice. They provide excellent examples from science classes in which their research has reformed practice. This book will help educators develop the scientific literacy of students. It bridges the gap between cutting-edge research and classroom practice to provide educators with the knowledge they need to foster students' scientific literacy.

Author: Pamela J. Kalbfleisch
Publisher: Routledge
ISBN: 1135608814
Category : Language Arts & Disciplines
Languages : en
Pages : 492

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Communities are composed of connected individuals. The communication that exists within, about, and between these communities is at the heart of Communication Yearbook 28. This book draws from the broad range encompassed by the communication discipline to review literature that has something to say about community and what the communication discipline has to contribute to understanding this human connection. Offering state-of-the-art research, Communication Yearbook 28 presents: *an influence model addressing the most basic level of community--the personal relationship; *the literature on romantic and parent-child relationships at a distance; *community in terms of those working at home and telecommuting, running home-based businesses, and participating in online communities; *the communicative venue for community building and fragmentation; *social capital and tolerance; *the literature on collaboration, examining this communicative performance in community groups; *community as a foundation for the study of public relations theory and practice; *the visual images of community and what they suggest about these communities to those looking in from the outside; *the role new technology plays in maintaining community; and *community contexts. This book is an important reference on current research for scholars and students in the social sciences.

Author: John A. Ledingham
Publisher: Routledge
ISBN: 1135676143
Category : Business & Economics
Languages : en
Pages : 221

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The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.

Author: Robin M. Kowalski
Publisher: Psychology Press
ISBN: 9781841690889
Category : Clinical psychology
Languages : en
Pages : 404

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Author: Susan Tyler Eastman
Publisher: Routledge
ISBN: 1135665370
Category : Business & Economics
Languages : en
Pages : 379

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Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.

Author: Liz Steed
Publisher: Frontiers Media SA
ISBN: 2889744515
Category : Science
Languages : en
Pages : 365

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