Brand Therapy PDF Download

Author: Brian Smith
Publisher: Practical Inspiration Publishing
ISBN: 1788600061
Category : Business & Economics
Languages : en
Pages : 372

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Book Description
The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.

Author: Russell Brand
Publisher: Ballantine Books
ISBN: 1101882913
Category : Humor
Languages : en
Pages : 324

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Book Description
NATIONAL BESTSELLER We all know the system isn’t working. Our governments are corrupt and the opposing parties pointlessly similar. Our culture is filled with vacuity and pap, and we are told there’s nothing we can do: “It’s just the way things are.” In this book, Russell Brand hilariously lacerates the straw men and paper tigers of our conformist times and presents, with the help of experts as diverse as Thomas Piketty and George Orwell, a vision for a fairer, sexier society that’s fun and inclusive. You have been lied to, told there’s no alternative, no choice, and that you don’t deserve any better. Brand destroys this illusory facade as amusingly and deftly as he annihilates Morning Joe anchors, Fox News fascists, and BBC stalwarts. This book makes revolution not only possible but inevitable and fun.

Author: Brian D Smith, BSC BSC BSC
Publisher: Practical Inspiration Publishing
ISBN: 9781788600057
Category :
Languages : en
Pages : 212

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Book Description
A 'how to' book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.

Author: Fabian Geyrhalter
Publisher: Brandtro
ISBN: 9781734939705
Category : Business & Economics
Languages : en
Pages : 144

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Book Description
A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that's big on advice regularly to gain and hold onto brand focus.

Author: Radim Malinic
Publisher: Brand Nu Limited
ISBN: 0993540031
Category : Design
Languages : en
Pages : 313

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Book Description
Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.

Author: Burroughs Wellcome and Company
Publisher:
ISBN:
Category : Communicable diseases
Languages : en
Pages : 384

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Book Description
"The practice of inoculation for the prevention of disease is one of considerable antiquity. The period of its discovery can only be conjectured, but there is little doubt that even in remote times it mush have been recognised by man, that certain diseases occur once only durng the life of an individual, or that after recovery he is generally immune against further attacks of the same disease." -- Chapter 1, Page 10.

Author: Cynthia Cooper
Publisher: Elsevier Health Sciences
ISBN: 0323291031
Category : Medical
Languages : en
Pages : 608

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Book Description
Perfect for hand therapy specialists, hand therapy students, and any other professional who encounters clients with upper extremity issues, Fundamentals of Hand Therapy, 2nd Edition contains everything you need to make sound therapy decisions. Coverage includes hand anatomy, the evaluation process, and diagnosis-specific information. Expert tips, treatment guidelines, and case studies round out this comprehensive text designed to help you think critically about each client’s individual needs. "Overall, a very clear readable style is adopted throughout, with theory supported by various anecdotal case studies. Excellent use is made of illustrations, and many chapters contain the helpful addition of ‘clinical pearls’ or ‘tips from the field’, which are an attempt to make transparent the links between theory and practice. In conclusion, this is an excellent core text for reference purposes." Reviewed by: British Journal of Occupational Therapy Date: Aug 2014 Clinical Pearls and Precautions highlight relevant information learned by the experienced author and contributors that you can apply to clinical practice. Case examples included in the diagnoses chapters in Part Three demonstrate the use of clinical reasoning and a humanistic approach in treating the client. Diagnosis-specific information in the final section of the book is well-organized to give you quick access to the information you need. Special features sections such as Questions to Discuss with the Physician, What to Say to Clients, Tips from the Field, and more help readers find their own clinical voices. Online sample exercises give you a pool to pull from during professional practice. NEW! Chapters on yoga and pilates provide guidance into new ways to treat upper extremity problems. NEW! Chapter on wound care gives you a thorough foundation on how wounds impact therapeutic outcomes. NEW! Chapter on orthotics has been added to cover basic splinting patterns. NEW! Online resources help assess your understanding and retention of the material.

Author: Nicholas Mazza
Publisher: Routledge
ISBN: 1317606981
Category : Psychology
Languages : en
Pages : 262

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Book Description
For decades, poetry therapy has been formally recognized as a valuable form of treatment, and it has been proven effective worldwide with a diverse group of clients. The second edition of Poetry Therapy, written by a pioneer and leader in the field, updates the only integrated poetry therapy practice model with a host of contemporary issues, including the use of social media and slam/performance poetry. It’s a truly invaluable resource for any serious practitioner, educator, or researcher interested in poetry therapy, bibliotherapy, writing, and healing, or the broader area of creative/expressive arts therapies.

Author: Cloé Madanes
Publisher: John Wiley & Sons
ISBN: 1555423639
Category : Psychology
Languages : en
Pages : 277

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Book Description
"Madanes' lucid, coherent, and practical guide for familytherapists is a welcome addition to the proliferating literature byfamily therapy theorists and practitioners.... The book is concise,well organized and clearly written." --Contemporary Psychology A classic work which uses imaginative techniques to help achievebalance within the family. It gives attention to specific problemssuch as violence, drug abuse, and depression, and seeks the hiddenmeaning in these symptoms, which are clues to the underlying familystructure.

Author: Ian Rory Owen
Publisher: Springer
ISBN: 3319136054
Category : Philosophy
Languages : en
Pages : 342

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Book Description
This book takes Edmund Husserl’s phenomenology and applies it to help psychotherapy practitioners formulate complex psychological problems. The reader will learn about Husserl’s system of understanding and its concepts that can point to first-person lived experience, and about the work of Husserl scholars who have developed a way to be precise about the experiences that clients have. Through exploring the connection between academic philosophy of consciousness and mental health, themes of biopsychosocial treatment planning, psychopathology of personality and psychological disorders, and the treatment of complex psychological problems all emerge. The author shows that Husserlian phenomenology can be used in the design of interventions for each client in a process called formulation. Once the intentionality of consciousness of an individual is understood, by asking simple questions, it becomes possible to define problematic experiences. This is a means of creating informed consent for treatment and it also makes it clear to clients what is happening for them, so helping them understand themselves and how they see the world. We also see how Husserl’s phenomenology is a vehicle for psychotherapists to present their knowledge about the research literature of what has been found to be effective care. This volume applies the concepts and practices of phenomenology in a concrete way, relating them to the practice of therapy and showing the value of a qualitative approach to understanding mental processes and the nature of human beings as motivated by values, meanings and other conscious experiences. This is a readable text in simple language that condenses key aspects of Husserl’s thinking in relation to the theory and practice of psychotherapy, and it is suitable for philosophers and practitioners of psychology, psychiatry, and the psychotherapies, including psychoanalysis.