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Author: Heather Graves Publisher: Broadview Press ISBN: 1770487786 Category : Business & Economics Languages : en Pages : 360
Book Description
Business and professional communication takes place in a dynamic, ever-changing environment. How can we best help students prepare to communicate in such a challenging environment? The pedagogies of the twentieth century—lectures, quizzes, and exams—have not kept up to these new demands for student engagement. Business Communication: Rhetorical Situations supports more interactive and collaborative pedagogies to motivate students. Each chapter has two or three cases that challenge students to apply the business communication concepts they are learning to a specific set of circumstances. These cases are drawn from real-life communication situations and invite students to think through a communication situation and take action. After each case, challenges and exercises provide more opportunities for students to analyze and reflect on business documents and practice the skills discussed in the case themselves. Throughout, rhetorical concepts such as audience, genre, and purpose are central and collaboration and creativity are encouraged.
Author: Heather Graves Publisher: Broadview Press ISBN: 1770487786 Category : Business & Economics Languages : en Pages : 360
Book Description
Business and professional communication takes place in a dynamic, ever-changing environment. How can we best help students prepare to communicate in such a challenging environment? The pedagogies of the twentieth century—lectures, quizzes, and exams—have not kept up to these new demands for student engagement. Business Communication: Rhetorical Situations supports more interactive and collaborative pedagogies to motivate students. Each chapter has two or three cases that challenge students to apply the business communication concepts they are learning to a specific set of circumstances. These cases are drawn from real-life communication situations and invite students to think through a communication situation and take action. After each case, challenges and exercises provide more opportunities for students to analyze and reflect on business documents and practice the skills discussed in the case themselves. Throughout, rhetorical concepts such as audience, genre, and purpose are central and collaboration and creativity are encouraged.
Author: Heidi Maria Schultz Publisher: Irwin/McGraw-Hill ISBN: 9780072984248 Category : Business communication Languages : en Pages : 0
Book Description
Takes the concept critical thinking and puts it to the test by challenging students to make rhetorical choices in the face of complex situations. To move students beyond theory to the application of business communication principles, this book drops students into workplace scenarios and requires them to respond by writing business messages.
Author: Kristen Getchell Publisher: Routledge ISBN: 1351132857 Category : Language Arts & Disciplines Languages : en Pages : 212
Book Description
Rhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom. The volume includes topics such as rhetorical grammar, genre awareness in business communication theory, the role of big data in message strategy, social media and memory, and the connection between rhetorical theory and entrepreneurship. These essays provide the business communication scholar, practitioner, and program administrator insight into the rhetorical considerations of the business communication landscape.
Author: Krista Ratcliffe Publisher: SIU Press ISBN: 9780809326693 Category : Education Languages : en Pages : 252
Book Description
Long-ignored within rhetoric and composition studies, listening has returned to the disciplinary radar. Rhetorical Listening: Identification, Gender, Whiteness argues that rhetorical listening facilitates conscious identifications needed for cross-cultural communication.
Author: Mary F. Hoffman Publisher: SAGE ISBN: 1412956684 Category : Language Arts & Disciplines Languages : en Pages : 289
Book Description
Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management). Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages. The text is organized in two units. In the first unit, authors Mary Hoffman and Debra Ford introduce the rationale for a rhetorical approach to organizational messages, and introduce the basic rhetorical building blocks and principles behind the rhetorical situation and the analysis of strategies. In the second unit, the authors cover six specific rhetorical situations commonly faced by organizations, image and identity management, issue management, impression management, risk management, crisis management and organizational apologia, and internal message management. Each chapter is structured similarly, in conjunction with the ideas developed in unit one, and each ends with a case study that exemplifies the content presented in that chapter. Features and Benefits: - The first unit in the text will introduce the details of analyzing situations and identifying strategies - The second unit will examine six specific recurring rhetorical situations for organizations - Organizational schema centered on situations and strategies - Use of real-life case studies - Focus on careers in organizational rhetoric - Focus on thinking critically about organizations in society
Author: Mette Højen Publisher: Lindhardt og Ringhof ISBN: 871196507X Category : Business & Economics Languages : en Pages : 176
Book Description
"So... eh... before I start, I would like to say a little about myself and a little about why I have chosen this theme..." "BY ALL MEANS NO! You have already started! Actually, you have jumped the gun and that is just as foolish as a musician starting to play his instrument in the wings or on his way onto the stage. There is only one start and that has to be distinct." Mette Højen does not beat about the bush when she with immaculate precision, and a twinkle in her eye points out the rhetorical bad habits of corporate life. In a simple and informal style, she shows us how you stand to gain more from your speeches, meetings and presentations by making a few rhetorical adjustments. It is plain speaking with one clear objective: maximizing the return on your allotted speaking time – or put differently maximizing your rhetorical ROI.
Author: Charles Kostelnick Publisher: Longman Publishing Group ISBN: 9780205616404 Category : Language Arts & Disciplines Languages : en Pages : 400
Book Description
Written by two highly experienced teachers in the field of document design, Designing Visual Language, 2/e offers useful strategies and tools for document design of all types. A chief goal of the text is to enable students to extend the rhetorical approach they employ in writing and editing courses to the creation of various forms of visual communication. The text focuses on the kinds of situations and practical documents that occur in the workplace and blends this focus with a rhetorical approach that ties design to the audience, purpose, and context of messages.
Author: Hannah Langenbrandt Publisher: Jurij Statjow ISBN: Category : Business & Economics Languages : en Pages : 129
Book Description
Discover the power of rhetoric and gain the skills that will lead you to success in both business and everyday life! Our book "Rhetoric Learning to communicate for beginners and advanced in business and everyday life" is the key to impressive communication development. With a unique blend of basic techniques and advanced strategies, this book will elevate your skills in the art of communication to a new level. Why should you choose this book? Here are just a few of the reasons: Simple and effective steps to win any discussion: Our proven method provides you with the tools to present your arguments clearly and persuasively. You will be able to master even the most difficult discussions and convince others of your points of view. Understand and apply rhetorical stylistic devices: Using rhetorical stylistic devices gives your communication a memorable impact. You will learn how to get your message across with ease and elegance to gain the interest and attention of your audience. Language Tricks - Words with Great Impact: Did you know that certain words can have immense power? In this book, you will discover the secrets of effective language and learn how to target your words to achieve your goals. Avoid Faulty Argumentation: Clear and logical argumentation is the key to success. You will learn to recognize and avoid errors in argumentation to maximize your persuasive power. Applying Rhetoric in Different Situations: From important presentations to difficult negotiation situations, this book provides you with numerous real-world examples and scenarios to apply your rhetorical skills in a variety of contexts. Our book "Rhetoric Learning to communicate for beginners and advanced in business and everyday life" is an indispensable companion for anyone who wants to improve their communication skills. Suitable for beginners as well as advanced students, it offers a clear structure and easy-to-understand content. The practical exercises help you to put what you have learned directly into practice. What are you waiting for? Seize the chance to revolutionize your communication skills! Click the "Buy Now" button now and discover the transformative power of rhetoric.
Author: Heather Graves
Author: Heather Graves
Author: Heidi Maria Schultz
Author: Kristen Getchell
Author: Krista Ratcliffe
Author: Mary F. Hoffman
Author: Scott McLean
Author: Mette Højen
Author: Charles Kostelnick
Author: McKee
Author: Hannah Langenbrandt