Constructing the Persuasive Portfolio PDF Download

Author: Margaret Fletcher
Publisher: Routledge
ISBN: 1317506197
Category : Architecture
Languages : en
Pages : 321

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Book Description
Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout. You will learn how to: -Identify your readership -Collect, document, and catalog your work -Organize your portfolio -Visually structure your portfolio -Design your layout -Manage both printed and digital portfolio formats As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!

Author: Margaret Fletcher
Publisher:
ISBN: 9781138860971
Category : Architecture
Languages : en
Pages : 0

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Book Description
Constructing the Persuasive Portfolio provides a much-needed detailed focus to the art of designing a compelling and effective architectural portfolio. While no design process is truly linear, Fletcher's categorization of the complex architectural portfolio design process into achievable segments creates a straightforward and understandable step-by-step method.

Author: Margaret Fletcher
Publisher: Routledge
ISBN: 0429640315
Category : Architecture
Languages : en
Pages : 318

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Book Description
Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation. Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible. It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. This book offers actionable advice to solve a variety of complex presentation challenges. You will learn how to: Understand differences in communication design, representation design and presentation design and know how to use these skills to your advantage; Structure the visual and verbal argument in your presentation; Design your presentation layouts, architectural competitions, boards and digital presentations; Manage issues related to the presentation of architectural and design ideas; Present yourself professionally. Your ability to communicate your design ideas to others is an invaluable and important skill. Visual Communication for Architects and Designers shows you how to develop and implement these skills and gain command of your presentations.

Author: Mack Scogin
Publisher: Princeton Architectural Press
ISBN: 9781568985213
Category : Architecture
Languages : en
Pages : 182

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Book Description
Some buildings are famous. Others deserve to be, but in their modesty remain satisfied to stand simply as excellent works of architecture. Such is the case with Ohio State University School or Architecture's recently completed Knowlton School of Architecture. Designed by the internationally respected firmMack Scogin Merrill Elam, Knowlton manages to project both a monumental physicality and a sense of subdued elegance. Mack Scogin Merrill Elam Architects/Knowlton Hall provides acomprehensive look at this impressive new work using sketches, models, renderings, working drawings, and photographs. As with all of the books in the Source Books in Architecture series, it is accompanied by commentaries from the architects and critics who explore both the technical andcontextual elements of the work.

Author: Owen Hopkins
Publisher: Laurence King Publishing
ISBN: 1780676387
Category : Architecture
Languages : en
Pages : 446

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Book Description
Have you ever wondered what the difference is between Gothic and Gothic Revival, or how to distinguish between Baroque and Neoclassical? This guide makes extensive use of photographs to identify and explain the characteristic features of nearly 300 buildings. The result is a clear and easy-to-navigate guide to identifying the key styles of western architecture from the classical age to the present day.

Author: Barry Wasserman
Publisher: John Wiley & Sons
ISBN: 9780471298229
Category : Architecture
Languages : en
Pages : 336

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Book Description
From theory to practice a unique, well-rounded guide to ethics fortoday s architect How does an architect assist a community in evaluating alternativedesigns? Resolve a dispute with a contractor? Take into account aproject s impact on the natural environment? When it comes to questions like these, making decisions about whatought to be done or what is the "best" or "right" solution requiresmore than sound technical knowledge and strong design talent. Itdemands a solid understanding of the ethical issues that lie at theheart of architectural practice. Ethics and the Practice of Architecture offers a complete,broad-based introduction to this crucial subject. First, itexamines basic ethical theories and their application toarchitecture, and discusses different ways of identifying ethicalcontent in architecture. Bridging the gap between theory andpractice, the second part of the book surveys differentprofessional settings and building project processes thatfrequently hold ethical concerns, and charts the ethical mandatesthat arise from them. In the final section of the book, thirty case studies explore awide range of ethical dilemmas encountered in architecturalpractice, with useful guidance on how to work through themeffectively. Arranged by topics that span the key phases of aproject from pre-design through post-occupancy evaluation, thesecase studies allow a detailed look at ethical concerns in real-lifesituations where multiple issues are often at stake. Providing a practical framework for the exploration of ethicalissues in architecture today, Ethics and the Practice ofArchitecture is an excellent resource for present and futurearchitects in all areas of the field.

Author: Karen Lewis
Publisher: Routledge
ISBN: 1317552350
Category : Architecture
Languages : en
Pages : 334

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Book Description
Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics – to address every phase of architectural production. This book combines and expands on information typically found in graphic design, information design, and architectural graphics books. As architectural communication increases to include more territory and components of a project, it is important for designers to be knowledgeable about the various ways in which to communicate visually. For instance, signage should be designed as part of the process – not something added at the end of a project; and the portfolio is a manifestation of how the designer works, not just an application to sell a design sensibility. In thinking about architecture as a systematic and visual project, the graphic design techniques outlined in this book will help architects process, organize and structure their work through the lens of visual communication. Each chapter is titled and organized by common architectural modes of communication and production. The chapters speak to architects by directly addressing projects and topics relevant to their work, while the information inside each chapter presents graphic design methods to achieve the architects’ work. In this way, readers don’t have to search through graphic design books to figure out what’s relevant to them – this book provides a complete reference of graphic techniques and methods most useful to architects in getting their work done.

Author: Jeanne Fahnestock
Publisher: OUP USA
ISBN: 0199764123
Category : Language Arts & Disciplines
Languages : en
Pages : 466

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Book Description
A comprehensive guide to the language of argument, Rhetorical Style offers a renewed appreciation of the persuasive power of the English language. Drawing on key texts from the rhetorical tradition, as well as on newer approaches from linguistics and literary stylistics, Fahnestock demonstrates how word choice, sentence form, and passage construction can combine to create effective spoken and written arguments. With examples from political speeches, non-fiction works, and newspaper reports, Rhetorical Style surveys the arguer's options at the word, sentence, interactive, and passage levels, and illustrates the enduring usefulness of rhetorical stylistics in analyzing and constructing arguments.

Author: Brook Muller
Publisher: University of Texas Press
ISBN: 1477325123
Category : Architecture
Languages : en
Pages : 239

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Book Description
2023 Finalist, PROSE Award in Architecture and Urban Planning A guide to water-focused and climate-resilient architectural and urban design. Le Corbusier famously said, “A house is a machine for living in.” We now confront the litany of environmental challenges associated with the legacy of the architectural machine: a changing climate, massive species die-off, diminished air and water quality, and resource scarcities. Brook Muller offers an alternative: water-centric urban design that fosters sustainability, equity, and architectural creativity. Inspired by the vernacular, such as the levadas of Madeira Island and both the arid and drenched places of the American West, Muller articulates a “hydro-logical” philosophy in which architects and planners begin by conceptualizing interactions between existing waterways and the spaces they intend to develop. From these interactions—and the new technologies and approaches enabling them—aesthetic, spatial, and experiential opportunities follow. Not content merely to work around sensitive ecology, Muller argues for genuinely climate-adapted urban landscapes in which buildings act as ecological infrastructure that actually improve watersheds while delivering functionality and beauty for diverse communities. Rich in images and practical examples, Blue Architecture will change the way we think about our designed world.

Author: Basil Sawczuk
Publisher: John Wiley & Sons
ISBN: 9781444309850
Category : Technology & Engineering
Languages : en
Pages : 288

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Book Description
This practical book on selling and marketing will help architects,engineers, project managers, facilities managers, surveyors, andcontractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.