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Author: Tony Wilson Publisher: Routledge ISBN: 1317301269 Category : Business & Economics Languages : en Pages : 314
Book Description
Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architectural to communication study, consumer, marketing and media research, organisational, psychological and social insight. Their hermeneutic focus is on customarily little reflected upon, recurrent but required, practices of embodied, habituated knowing how—from choosing ‘flaw-free’ fruit in a market to celebrating Chinese New Year Reunion Dining, caring for patients to social media ‘voice’. In ready-to-hand practices, we attend to the purpose and not to the process, to the goal rather than its generating. Yet familiar practices both presume and put in place fundamental understanding. Listening to Asian and Western consumers reflecting—not only subsequent to but also within practices—this book considers activity emplacing core perceptions from a liminal moment in a massive mall to health psychology research. Institutions configure practices-in-practices cohering or conflicting within their material horizons and space accessible to social analysis. Practices theory construes routine as minimally self-monitored, nonetheless considering it as being embodied narrative. In research output, such generic ‘storied’ activity is seen as (in)formed, shaped from a shifting hierarchy of ‘horizons’ or perspectives—from habituated to reflective—rather than a single seamless unfolding. Taking a communication practices route disentangles and avoids conflating tacit and transformative construction of identities in qualitative research. Practices research crosses discipline. Ubiquitous media use by managers and visitors throughout a shopping mall responds to investigating not only with digital tracking expertise but also from an interpretive marketing viewpoint. Visiting a practice perspective’s hermeneutic underwriting, spatio-temporal metaphorical concepts become available and appropriate to the analysis of communication as a process across disciplines. In repeated practices, ‘horizons of understanding’ are solidified. Emphasising our understanding of a material environment as ‘equipment’, practices theory enables correlation of use and demographic variable in quantitative study extending interpretive behavioural and haptic qualitative research. Consumption, Psychology and Practice Theories: A Hermeneutic Perspective addresses academics and researchers in communication studies, marketing, psychology and social theory, as well as university methodology courses, recognising philosophy guides a discipline’s investigative insight.
Author: Tony Wilson Publisher: Routledge ISBN: 1317301269 Category : Business & Economics Languages : en Pages : 314
Book Description
Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architectural to communication study, consumer, marketing and media research, organisational, psychological and social insight. Their hermeneutic focus is on customarily little reflected upon, recurrent but required, practices of embodied, habituated knowing how—from choosing ‘flaw-free’ fruit in a market to celebrating Chinese New Year Reunion Dining, caring for patients to social media ‘voice’. In ready-to-hand practices, we attend to the purpose and not to the process, to the goal rather than its generating. Yet familiar practices both presume and put in place fundamental understanding. Listening to Asian and Western consumers reflecting—not only subsequent to but also within practices—this book considers activity emplacing core perceptions from a liminal moment in a massive mall to health psychology research. Institutions configure practices-in-practices cohering or conflicting within their material horizons and space accessible to social analysis. Practices theory construes routine as minimally self-monitored, nonetheless considering it as being embodied narrative. In research output, such generic ‘storied’ activity is seen as (in)formed, shaped from a shifting hierarchy of ‘horizons’ or perspectives—from habituated to reflective—rather than a single seamless unfolding. Taking a communication practices route disentangles and avoids conflating tacit and transformative construction of identities in qualitative research. Practices research crosses discipline. Ubiquitous media use by managers and visitors throughout a shopping mall responds to investigating not only with digital tracking expertise but also from an interpretive marketing viewpoint. Visiting a practice perspective’s hermeneutic underwriting, spatio-temporal metaphorical concepts become available and appropriate to the analysis of communication as a process across disciplines. In repeated practices, ‘horizons of understanding’ are solidified. Emphasising our understanding of a material environment as ‘equipment’, practices theory enables correlation of use and demographic variable in quantitative study extending interpretive behavioural and haptic qualitative research. Consumption, Psychology and Practice Theories: A Hermeneutic Perspective addresses academics and researchers in communication studies, marketing, psychology and social theory, as well as university methodology courses, recognising philosophy guides a discipline’s investigative insight.
Author: Richard Bagozzi Publisher: McGraw-Hill Education (UK) ISBN: 0335230563 Category : Psychology Languages : en Pages : 238
Book Description
How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.
Author: Jenny Rinkinen Publisher: Routledge ISBN: 1000079546 Category : Business & Economics Languages : en Pages : 133
Book Description
This book addresses fundamental questions about the very idea of demand: how is it constituted, how does it change and how might it be steered? Conceptualising Demand focuses on five core propositions: that demand is derived from social practices; that it is made and not simply met; that it is materially embedded and temporally unfolding; and that it is modulated through many forms of policy and governance. In working through these claims, the book weaves concepts from the sociology of consumption, science and technology studies, policy analyses and social theories of practice together with empirical cases and new research into such topics as the rise of refrigerated foods, the emergence of online shopping and the transformation of energy demanding services. This innovative book takes a fresh look at the very idea of demand, a concept that is often taken for granted, but that is vital for scholars and students of energy, mobility, climate change and consumption, and anyone interested in the subject.
Author: Hatice Aydin Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften ISBN: 9783631816349 Category : Consumer behavior Languages : en Pages : 0
Book Description
Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors. To understand consumer psychology, it is necessary to understand the perspectives of consumer psychology, know the theories of consumer psychology, and have knowledge of practices about consumer psychology. The concept of consumer psychology, which constitutes a new agenda in discussions on marketing, includes some theory and research. Before elaborating on research and theory we should know some important perspectives about consumer psychology. This book aims to clarify these points in three sections and twenty chapters. To this end, this book covers in-depth studies from marketing discipline that evaluate consumer psychology, theories, and practices.
Author: Dale Southerton Publisher: Edward Elgar Publishing ISBN: Category : Business & Economics Languages : en Pages : 202
Book Description
This text empirically examines key theoretical debates underpinning the social sciences at the beginning of the 21st century. These include: the relations between production and consumption; and the escalation of choice and the emergence of differentiation in service provision and lifestyle orientation.
Author: Matthew McDonald Publisher: Routledge ISBN: 1135081492 Category : Psychology Languages : en Pages : 184
Book Description
Social Psychology and Theories of Consumer Culture: A Political Economy Perspective presents a critical analysis of the leading positions in social psychology from the perspective of classical and contemporary theories of consumer culture. The analysis seeks to expand social psychological theory by focusing on the interface between modern western culture (consumer culture) and social behaviour. McDonald and Wearing argue that if social psychology is to play a meaningful role in solving some of society’s most pressing problems (e.g. global warming, obesity, addiction, alienation, and exclusion) then it needs to incorporate a more comprehensive understanding and analysis of consumer culture. Wide-ranging and challenging, the book offers a fresh insight into critical social psychology appropriate for upper undergraduate and postgraduate courses in personality, social psychology, critical and applied psychology. It will also appeal to those working in clinical, counselling, abnormal, and environmental psychology and anyone with an interest in the integration of social psychology and theories of consumer culture.
Author: Eric J. Arnould Publisher: SAGE ISBN: 1526452111 Category : Business & Economics Languages : en Pages : 453
Book Description
Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
Author: Hazel Huang Publisher: SAGE ISBN: 1529787483 Category : Business & Economics Languages : en Pages : 466
Book Description
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications. Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more. This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology. Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.
Author: Mark Paterson Publisher: Taylor & Francis ISBN: 1000890635 Category : Social Science Languages : en Pages : 470
Book Description
With an emphasis on everyday life, this respected text offers a lively and perceptive account of the key theories and ideas which dominate the field of consumption and consumer culture. This third revised and expanded edition is a major update of the text of the second edition, adding new chapters on youth culture and consumption, retail psychology, gender and consumption, the globalization of food, and digital consumption and platform capitalism. Theoretical perspectives are introduced such as theories of practice, critical theory, semiotics, and psychoanalysis. Examples from film, literature, and television are used to illustrate concepts and trends in consumption, and a wide range of engaging and up-to-date case studies of consumption are employed throughout. Historical context is provided to help the reader understand how we became consumers in the first place. Written by an experienced teacher, the book offers an accessible and thought-provoking introduction to the concept of consumption for students in sociology, cultural studies, human geography, history, anthropology, and social psychology.
Author: Tony Wilson
Author: Tony Wilson
Author: Richard Bagozzi
Author: Jenny Rinkinen
Author: Hatice Aydin
Author: Dale Southerton
Author: Karen Glanz
Author: Matthew McDonald
Author: Eric J. Arnould
Author: Hazel Huang
Author: Mark Paterson