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Author: Sandeep Krishnamurthy Publisher: IGI Global ISBN: 159140374X Category : Business & Economics Languages : en Pages : 356
Book Description
Annotation E-marketing is intrinsically interdisciplinary with academic researchers in many fields conducting research in the area. This book brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilisation of ideas and greater dissemination of key research concepts.
Author: Sandeep Krishnamurthy Publisher: IGI Global ISBN: 159140374X Category : Business & Economics Languages : en Pages : 356
Book Description
Annotation E-marketing is intrinsically interdisciplinary with academic researchers in many fields conducting research in the area. This book brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilisation of ideas and greater dissemination of key research concepts.
Author: Sandeep Krishnamurthy Publisher: ISBN: 9781280371912 Category : Languages : en Pages : 388
Book Description
Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing. The Internet and the Web continue to evolve at a rapid pace, and example.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Kenneth E. Clow Publisher: SAGE ISBN: 1412991307 Category : Business & Economics Languages : en Pages : 521
Book Description
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Author: Kenneth E. Clow Publisher: SAGE Publications ISBN: 1483315622 Category : Business & Economics Languages : en Pages : 520
Book Description
Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1799889580 Category : Business & Economics Languages : en Pages : 1964
Book Description
In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
Author: Dr. V. Dheenadhayalan & Dr. C.Vijai Publisher: Sankalp Publication ISBN: 939490171X Category : Education Languages : en Pages : 303
Book Description
: About the Book Contemporary research in commerce and management is a rapidly growing field that focuses on developing innovative solutions to the challenges facing businesses and organizations in today's rapidly changing global marketplace. Some of the key areas of focus in contemporary research in commerce and management include: 1. Digital Transformation: Research focuses on the impact of digital technologies on business processes, customer behavior, and the wider economy. 2. Sustainability and Corporate Social Responsibility (CSR): Research aims to explore the role of businesses in promoting sustainable development and fulfilling their social and environmental responsibilities. 3. Data Analytics and Business Intelligence: Research focuses on the use of data and analytics to inform business decisions and strategies. 4. Customer Experience (CX): Research explores the customer's experience of a company's products and services, and how to improve it. 5. Strategic Management: Research examines the decisions and actions of top-level managers, and how they impact a firm's overall performance. 6. Supply Chain Management: Research examines the design, management, and improvement of the systems that are involved in the production and delivery of goods and services. 7. Human Resource Management: Research focuses on the management of employees, including issues related to recruitment, training, performance management, and compensation. These are just a few examples of the areas of contemporary research in commerce and management. As the business environment continues to evolve, new challenges and opportunities will emerge, and researchers will continue to work to advance our understanding of how organizations can operate effectively in this changing landscape. By keeping these things in mind, the editors decided to identify and publish the potential research in the above-mentioned areas, and this book will explore the possible changes that are going to happen in the field of commerce and management. Thanks to all the distinguished Research Paper Contributors of this Book and a special thanks to Sankalp publisher who scalped this manuscript into a book. Dr.V.Dheenadhayalan
Author: Stephen Dann Publisher: Bloomsbury Publishing ISBN: 023036473X Category : Business & Economics Languages : en Pages : 488
Book Description
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
Author: Sandeep Krishnamurthy
Author: Sandeep Krishnamurthy
Author: Sandeep Krishnamurthy
Author: Sandeep Krishnamurthy
Author: Nripendra P. Rana
Author: Kenneth E. Clow
Author: Kenneth E. Clow
Author: Management Association, Information Resources
Author: Bandyopadhyay, Subir
Author: Dr. V. Dheenadhayalan & Dr. C.Vijai
Author: Stephen Dann