Author: Quoquab, Farzana Publisher: IGI Global ISBN: 1522529136 Category : Business & Economics Languages : en Pages : 301
Book Description
The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.
Author: Ruchika Singh Malyan Publisher: CRC Press ISBN: 1351138030 Category : Business & Economics Languages : en Pages : 380
Book Description
This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more
Author: Naidoo, Vannie Publisher: IGI Global ISBN: 1522595600 Category : Business & Economics Languages : en Pages : 356
Book Description
As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.
Author: Emmanuel Mogaji Publisher: Springer Nature ISBN: 3030825728 Category : Business & Economics Languages : en Pages : 279
Book Description
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers’ green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation’s green offerings while positioning the organisation as a green brand to influence consumers’ green purchasing behaviours.
Author: Shakya, Rajesh Kumar Publisher: IGI Global ISBN: 1522570845 Category : Technology & Engineering Languages : en Pages : 228
Book Description
The worldwide consumption of resources is causing environmental damage at a rate that cannot be sustained. Apart from the resulting environmental and health problems, this trend could threaten economic growth due to rapidly decreasing natural resources and the cost of addressing these issues. The public sector has a responsibility to stimulate the marketplace in favor of the provision of more resource-efficient and less polluting goods, services, and works in order to support environmental and wider sustainable development objectives. Green Public Procurement Strategies for Environmental Sustainability provides innovative insights on the adoption and implementation of green public procurement for sustainable practice in order to contribute to environmental protection. The content within this publication examines climate change, sustainable development, and document analysis and is designed for policymakers, environmentalists, managers, suppliers, development agencies, government officials, academicians, researchers, students, and professionals.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522579168 Category : Business & Economics Languages : en Pages : 1685
Book Description
The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.
Author: Danish, Mir Sayed Shah Publisher: IGI Global ISBN: 1799895041 Category : Technology & Engineering Languages : en Pages : 287
Book Description
After the advent of the industrial revolution, the world experienced a rapid change in technology and lifestyle, which has led to a dramatic increase in energy demand. Unfortunately, many of the energy resources used in the past have negatively impacted the environment, from greenhouse gases to the depletion of natural resources. Society now faces the challenge of ensuring sustainable and clean energy production so that society may receive efficient energy without damaging the Earth’s health. In order to promote an environmentally healthy society, strategic green policies must be developed. Eco-Friendly and Agile Energy Strategies and Policy Development establishes interdisciplinary coverage in sustainable energy development by strategic thinking and lifestyle changes by designing agile energy strategies and policies. It offers research, experiences, and lessons learned that offer integrated conceptual and empirical contributions from different interrelated fields. Covering topics such as energy security risks, green economy, and solar power plants, this premier reference source is an indispensable resource for engineers, government officials, business leaders, environmentalist organizations, economists, sociologists, students and educators of higher education, libraries, researchers, and academicians.
Author: Turvey, Rosario Adapon Publisher: IGI Global ISBN: 1522573038 Category : Technology & Engineering Languages : en Pages : 358
Book Description
Over the last few decades, the new discipline of sustainability science (SS) has evolved with a phenomenal rise in knowledge production, research, and publications, as well as the development of new academic programs and creation of centers and scientific communities, networks, and organizations. With pressing global environmental issues in the 21st century, SS has become an influential discipline and important subject of intellectual inquiry that deserves support from the academy and scientific communities worldwide to find solutions to global problems such as climate change, environmental degradation, and biodiversity loss. Intellectual, Scientific, and Educational Influences on Sustainability Research is a concise and authoritative book that fills the crucial and unmet need for educational materials that integrates theoretical foundations, methodological basis, and practice in the science of sustainability. The goal of the book is to increase accessibility and use of educational and scientific knowledge among academic and non-academic audiences as it assembles the wisdom and insights from up-to-date scholarship and advances in this new discipline. Highlighting various topics such as biodiversity, public transportation, and human development, it is ideal for environmentalists, ecologists, technology developers, policymakers, academicians, researchers, and students.
Author: Chatterjee, Prasenjit Publisher: IGI Global ISBN: 1522585818 Category : Technology & Engineering Languages : en Pages : 360
Book Description
Sustainability issues have gained more importance in contemporary globalization, pushing decision makers to find a systematic mathematical approach to conduct analyses of this real-world problem. The growing complexity in modern social-economics or engineering environments or systems has forced researchers to solve complicated problems by using multi-criteria decision-making (MCDM) approaches. However, traditional MCDM research mainly focuses on reaching the highest economic value or efficiency, and issues related to sustainability are still not closely explored. Advanced Multi-Criteria Decision Making for Addressing Complex Sustainability Issues discusses and addresses the challenges in the implementation of decision-making models in the context of green and sustainable engineering, criteria identification, quantification, comparison, selection, and analysis in the context of manufacturing, supply chain, transportation, and energy sectors. All academic communities in the areas of management, economics, business sciences, mechanical, and manufacturing technologies are able to use, apply, and implement the models presented in this book. It is intended for researchers, manufacturers, engineers, managers, industry professionals, academicians, and students.
Author: Aquino, Jr., Perfecto Gatbonton Publisher: IGI Global ISBN: 1668459884 Category : Science Languages : en Pages : 276
Book Description
Our planet is facing the prospect of environmental catastrophe, resulting from decades of reckless human activities. The ongoing degradation of the Earth's natural resources, climate change, pollution, and habitat destruction have created an urgent global crisis. The responsibility for addressing these challenges has been a significant issue since the 1972 International Conference on Human Environment in Sweden. Despite widespread acknowledgment of the issues at hand, insufficient efforts have been taken to safeguard our fragile ecosystems and secure a sustainable future for generations to come. Opportunities and Challenges for Women Leaders in Environmental Management is a groundbreaking book meticulously crafted for academic scholars seeking answers to the most pressing environmental questions of our time. This book reveals the pivotal role women are playing as environmental stewards, providing a ray of hope in the face of environmental turmoil. Through data, empirical studies, and narratives, this book spotlights the remarkable contributions of women worldwide in environmental activism, advocacy, research, education, and innovative strategies. Their unwavering commitment to energy conservation, responsible waste management, and the preservation of ecological parks and wildlife is both inspiring and transformative.
Author: Quoquab, Farzana
Author: Ruchika Singh Malyan
Author: Naidoo, Vannie
Author: Emmanuel Mogaji
Author: Shakya, Rajesh Kumar
Author: Management Association, Information Resources
Author: Danish, Mir Sayed Shah
Author: Turvey, Rosario Adapon
Author: Chatterjee, Prasenjit
Author: Aquino, Jr., Perfecto Gatbonton