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Author: Peter Eckersley Publisher: Routledge ISBN: 1134520352 Category : Business & Economics Languages : en Pages : 288
Book Description
A broad overview of key e-Business issues from both managerial and technical perspectives, introducing issues of marketing, human resource management, ethics, operations management, law, the e-Business environment, website design and computing.
Author: Peter Eckersley Publisher: Routledge ISBN: 1134520352 Category : Business & Economics Languages : en Pages : 288
Book Description
A broad overview of key e-Business issues from both managerial and technical perspectives, introducing issues of marketing, human resource management, ethics, operations management, law, the e-Business environment, website design and computing.
Author: Paul J. Jackson Publisher: Psychology Press ISBN: 9780415255943 Category : Business & Economics Languages : en Pages : 296
Book Description
This is a source for students on ebusiness courses, but also for students taking modules in ebusiness as part of traditional degrees in business, marketing, computing, and information systems.
Author: Stephen J. Skripak Publisher: ISBN: 9780997920116 Category : Languages : en Pages : 442
Book Description
(Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license.
Author: Marlon Dumas Publisher: Springer ISBN: 3662565099 Category : Computers Languages : en Pages : 527
Book Description
This textbook covers the entire Business Process Management (BPM) lifecycle, from process identification to process monitoring, covering along the way process modelling, analysis, redesign and automation. Concepts, methods and tools from business management, computer science and industrial engineering are blended into one comprehensive and inter-disciplinary approach. The presentation is illustrated using the BPMN industry standard defined by the Object Management Group and widely endorsed by practitioners and vendors worldwide. In addition to explaining the relevant conceptual background, the book provides dozens of examples, more than 230 exercises – many with solutions – and numerous suggestions for further reading. This second edition includes extended and completely revised chapters on process identification, process discovery, qualitative process analysis, process redesign, process automation and process monitoring. A new chapter on BPM as an enterprise capability has been added, which expands the scope of the book to encompass topics such as the strategic alignment and governance of BPM initiatives. The textbook is the result of many years of combined teaching experience of the authors, both at the undergraduate and graduate levels as well as in the context of professional training. Students and professionals from both business management and computer science will benefit from the step-by-step style of the textbook and its focus on fundamental concepts and proven methods. Lecturers will appreciate the class-tested format and the additional teaching material available on the accompanying website.
Author: Zheng Qin Publisher: Springer Science & Business Media ISBN: 3540496459 Category : Computers Languages : en Pages : 180
Book Description
Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.
Author: David Alan Reid Publisher: Psychology Press ISBN: 9780789023124 Category : Industrial marketing Languages : en Pages : 314
Book Description
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta
Author: Bernd W. Wirtz Publisher: Springer Nature ISBN: 3030634825 Category : Business & Economics Languages : en Pages : 762
Book Description
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Author: Gottschalk, Petter Publisher: IGI Global ISBN: 1599040069 Category : Business & Economics Languages : en Pages : 351
Book Description
"This book is based on the premise that it is difficult, if not impossible, to manage a modern business or public organization without at least some knowledge of the planning, use, control and benefits of information technology"--Provided by publisher.
Author: Peter Eckersley
Author: Peter Eckersley
Author: Paul J. Jackson
Author: Stephen J. Skripak
Author: 
Author: John Coe
Author: Marlon Dumas
Author: Zheng Qin
Author: David Alan Reid
Author: Bernd W. Wirtz
Author: Gottschalk, Petter