Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download For Love of the Automobile PDF full book. Access full book title For Love of the Automobile by Wolfgang Sachs. Download full books in PDF and EPUB format.
Author: Wolfgang Sachs Publisher: Univ of California Press ISBN: 9780520068780 Category : History Languages : en Pages : 240
Book Description
In his cultural analysis of the motor car in Germany, Wolfgang Sachs starts the assumption that the automobile is more than a means of transportation and that its history cannot be understood merely as a triumphant march of technological innovation. Instead, Sachs examines the history of the automobile the late 1880s until today for evidence on the nature of dreams and desires embedded in modern culture. This book explores the nature of Germany's love affair with the automobile. A "history of our desires" for speed, wealth, violence, glamour, progress, and power--as refracted through images of the automobile--it is at once fascinating and provocative. -- Sachs recounts the development of the automobile industry and the impact on German society of the marketing and promotion of the motor car. As cars became more affordable and more common after World War II, advertisers fanned the competition for status, refining their techniques as ownership became ever more widespread. Sachs concludes by demonstrating that the triumphal procession of private motorization has in fact become an intrusion. The grand dreams once attached to the automobile have aged. Sachs appeals for the cultivation of new dreams born of the futility of the old ones, dreams of "a society liberated progress," in which location, distance, and speed are reconceived in more appropriately humane dimensions.
Author: Wolfgang Sachs Publisher: Univ of California Press ISBN: 9780520068780 Category : History Languages : en Pages : 240
Book Description
In his cultural analysis of the motor car in Germany, Wolfgang Sachs starts the assumption that the automobile is more than a means of transportation and that its history cannot be understood merely as a triumphant march of technological innovation. Instead, Sachs examines the history of the automobile the late 1880s until today for evidence on the nature of dreams and desires embedded in modern culture. This book explores the nature of Germany's love affair with the automobile. A "history of our desires" for speed, wealth, violence, glamour, progress, and power--as refracted through images of the automobile--it is at once fascinating and provocative. -- Sachs recounts the development of the automobile industry and the impact on German society of the marketing and promotion of the motor car. As cars became more affordable and more common after World War II, advertisers fanned the competition for status, refining their techniques as ownership became ever more widespread. Sachs concludes by demonstrating that the triumphal procession of private motorization has in fact become an intrusion. The grand dreams once attached to the automobile have aged. Sachs appeals for the cultivation of new dreams born of the futility of the old ones, dreams of "a society liberated progress," in which location, distance, and speed are reconceived in more appropriately humane dimensions.
Author: Wolfgang Sachs Publisher: Univ of California Press ISBN: 0520354737 Category : History Languages : en Pages : 240
Book Description
In his cultural analysis of the motor car in Germany, Wolfgang Sachs starts from the assumption that the automobile is more than a means of transportation and that its history cannot be understood merely as a triumphant march of technological innovation. Instead, Sachs examines the history of the automobile from the late 1880s until today for evidence on the nature of dreams and desires embedded in modern culture. Written in a lively style and illustrated by a wealth of cartoons, advertisements, newspaper stories, and propaganda, this book explores the nature of Germany's love affair with the automobile. A "history of our desires" for speed, wealth, violence, glamour, progress, and power—as refracted through images of the automobile—it is at once fascinating and provocative. Sachs recounts the development of the automobile industry and the impact on German society of the marketing and promotion of the motor car. As cars became more affordable and more common after World War II, advertisers fanned the competition for status, refining their techniques as ownership became ever more widespread. Sachs concludes by demonstrating that the triumphal procession of private motorization has in fact become an intrusion. The grand dreams once attached to the automobile have aged. Sachs appeals for the cultivation of new dreams born of the futility of the old ones, dreams of "a society liberated from progress," in which location, distance, and speed are reconceived in more appropriately humane dimensions.
Author: Steven Parissien Publisher: Macmillan ISBN: 1466836237 Category : Transportation Languages : en Pages : 448
Book Description
The Life of the Automobile is the first comprehensive world history of the car. The automobile has arguably shaped the modern era more profoundly than any other human invention, and author Steven Parissien examines the impact, development, and significance of the automobile over its turbulent and colorful 130-year history. Readers learn the grand and turbulent history of the motor car, from its earliest appearance in the 1880s—as little more than a powered quadricycle—and the innovations of the early pioneer carmakers. The author examines the advances of the interwar era, the Golden Age of the 1950s, and the iconic years of the 1960s to the decades of doubt and uncertainty following the oil crisis of 1973, the global mergers of the 1990s, the bailouts of the early twenty-first century, and the emergence of the electric car. This is not just a story of horsepower and performance but a tale of extraordinary people: of intuitive carmakers such as Karl Benz, Sir Henry Royce, Giovanni Agnelli (Fiat), André Citroën, and Louis Renault; of exceptionally gifted designers such as the eccentric, Ohio-born Chris Bangle (BMW); and of visionary industrialists such as Henry Ford, Ferdinand Porsche (the Volkswagen Beetle), and Gene Bordinat (the Ford Mustang), among numerous other game changers. Above all, this comprehensive history demonstrates how the epic story of the car mirrors the history of the modern era, from the brave hopes and soaring ambitions of the early twentieth century to the cynicism and ecological concerns of a century later. Bringing to life the flamboyant entrepreneurs, shrewd businessmen, and gifted engineers that worked behind the scenes to bring us horsepower and performance, The Life of the Automobile is a globe-spanning account of the auto industry that is sure to rev the engines of entrepreneurs and gearheads alike.
Author: Richard Merrill Dalton, Jr. Publisher: Xlibris Corporation ISBN: 9781401016081 Category : Transportation Languages : en Pages : 142
Book Description
"We are overstocked and that is our problem, but it can be good for you as prices have never been lower" says the nice man in the television ad. Or " It is Tax time and we have to get rid of 100 cars this week before the tax man comes." The perils of purchasing a car are discussed in this short narrative, which is dedicated to the American Auto Sales Industry. Cars should be labeled like cigarette packages as being harmful to your health. People fear the task of buying a car, much the same as giving a speech in public. It ranks with fear of Death. Yet like the lemming that continually march to the sea, people continually march to the lot and are the gluttons for the product. The ordeal is sometimes traumatic but never dull. The advertising, the sales gimmicks and chicanery of the auto business are reveled in this humorous anecdotal account of "Car Man." The fantasies and greed of the owners to the avarice of the sales managers are exposed to the naked eye. Reading is believing, times change, models change, years go by but car man's tactics remain constant. The inner life of the "Car Man" is exposed in a humorous tongue in cheek approach. The author attempts through personal knowledge to tell the public of the inner workings of the auto sales business. The life and times of "CAR MAN." His methods, his lifestyle, his basic motivations are laid bare to the public in this expose. Beginning with the history of the automobile and its influence on the lifestyles of the southwest in the early parts of the 20th century taking into account the daily boring grind of the auto salesperson to the final excitement of the closing. The endless cold and lonely hours out on the "LOT." Car man's environment. His social habits as well as his Sociopathy. Looking at the inner secrets of the auto dealership to include: "invoices" the most treasured artifact of the auto business. Documents that the CIA cannot see. Compared to this in-depth treatise the inner workings of the Masonic Lodge are general knowledge and mundane. Then taking the reader a step further so as to look at the futuristic marketing of "autofliers" the Buick or Oldsmobile of the future. Looking at artificially maintained atmospheres in biospheric domes. We will discover that in spite of adverse elements, CAR MAN will adapt and prevail.
Author: Bernhard Rieger Publisher: Harvard University Press ISBN: 0674075757 Category : History Languages : en Pages : 298
Book Description
At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
Author: Eileen Kennedy-Moore Publisher: American Psychological Association ISBN: 1433837005 Category : Juvenile Nonfiction Languages : en Pages : 20
Book Description
Freewheeling! Full of feelings! Traveling near and far. HONK if you see me. I'm a moody moody car! Hop in and ride along as our auto-friends personify the twists and turns of feelings. This rhyming picture book shares various expressive classic cars and invites readers to figure out the emotions, from excited to angry and more, behind the facial expressions. This is a playful, approachable way to teach kids about feelings and emotions and to develop an essential skill as kids travel along in their social world. An answer key in the back to help readers identify all of these moody, moody cars; included are a 1956 Jaguar XK-0, a 1948 Delahaye, a 1959 Buick Electra, a 1965 A.C. Cobra, a 1938 Delage Coupe, a 1956 Buick Centurion, a 1955 Indianapolis, a 1938 Bugatti 57SC, a 1939 Buick Model 40, and a 1929 DuPont LeMans.
Author: Wolfgang Sachs
Author: Wolfgang Sachs
Author: Wolfgang Sachs
Author: T. J. Overstake
Author: Katharine T. Alvord
Author: Steven Parissien
Author: Richard Merrill Dalton, Jr.
Author: Bernhard Rieger
Author: Eileen Kennedy-Moore
Author: Brian R. Lee
Author: David K. Wright