Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Global Sports Fandom in South Korea PDF full book. Access full book title Global Sports Fandom in South Korea by Younghan Cho. Download full books in PDF and EPUB format.
Author: Younghan Cho Publisher: Springer Nature ISBN: 981153196X Category : Social Science Languages : en Pages : 238
Book Description
This book explores the transformation of cultural and national identity of global sports fans in South Korea, which has undergone extensive cultural and economic globalization since the 1990s. Through ethnographic research of Korean Major League Baseball fans and their online community, this book demonstrates how a postcolonial nation and its people are developing long-distance affiliation with American sports accompanied by nationalist sentiments and regional rivalry. Becoming an MLB fan in South Korea does not simply lead one to nurturing a cosmopolitan identity, but to reconstituting one’s national imaginations. Younghan Cho suggests individuated nationalism as the changing nature of the national among the Korean MLB fandom in which the national is articulated by personal choices, consumer rights and free market principles. The analysis of the Korean MLB fandom illuminates the complicated and even contradictory procedures of decentering and fragmenting nationalism in South Korea, which have been balanced by recalling nationalism in combination with neoliberal governmentality.
Author: Younghan Cho Publisher: Springer Nature ISBN: 981153196X Category : Social Science Languages : en Pages : 238
Book Description
This book explores the transformation of cultural and national identity of global sports fans in South Korea, which has undergone extensive cultural and economic globalization since the 1990s. Through ethnographic research of Korean Major League Baseball fans and their online community, this book demonstrates how a postcolonial nation and its people are developing long-distance affiliation with American sports accompanied by nationalist sentiments and regional rivalry. Becoming an MLB fan in South Korea does not simply lead one to nurturing a cosmopolitan identity, but to reconstituting one’s national imaginations. Younghan Cho suggests individuated nationalism as the changing nature of the national among the Korean MLB fandom in which the national is articulated by personal choices, consumer rights and free market principles. The analysis of the Korean MLB fandom illuminates the complicated and even contradictory procedures of decentering and fragmenting nationalism in South Korea, which have been balanced by recalling nationalism in combination with neoliberal governmentality.
Author: Michael Butterworth Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110660881 Category : Language Arts & Disciplines Languages : en Pages : 765
Book Description
Sport is a universal feature of global popular culture. It shapes our identities, affects our relationships, and defines our communities. It also influences our consumption habits, represents our cultures, and dramatizes our politics. In other words, sport is among the most prominent vehicles for communication available in daily life. Nevertheless, only recently has it begun to receive robust attention in the discipline of communication studies. The Handbook of Communication and Sport attends to the recent and rapid growth of scholarship in communication and media studies that features sport as a central site of inquiry. The book attempts to capture a full range of methods, theories, and topics that have come to define the subfield of "communication and sport" or "sports communication." It does so by emphasizing four primary features. First, it foregrounds "communication" as central to the study of sport. This emphasis helps to distinguish the book from collections in related disciplines such as sociology, and also points readers beyond media as the primary or only context for understanding the relationship between communication and sport. Thus, in addition to studies of media effects, mediatization, media framing, and more, readers will also engage with studies in interpersonal, intercultural, organizational, and rhetorical communication. Second, the handbook presents an array of methods, theories, and topics in the effort to chart a comprehensive landscape of communication and sport scholarship. Thus, readers will benefit from empirical, interpretive, and critical work, and they will also see studies drawing on varied texts and sites of inquiry. Third, the Handbook of Communication and Sport includes a broad range of scholars from around the world. It is therefore neither European nor North American in its primary focus. In addition, the book includes contributors from commonly under-represented regions in Asia, Africa, and South America. Fourth, the handbook aims to account for both historical trajectories and contemporary areas of interest. In this way, it covers the central topics, debates, and perspectives from the past and also suggests continued and emerging pathways for the future. Collectively, the Handbook of Communication and Sport aspires to provide scholars and students in communication and media studies with the most comprehensive assessment of the field available.
Author: Larissa Hjorth Publisher: Routledge ISBN: 1317684974 Category : Social Science Languages : en Pages : 741
Book Description
While a decade ago much of the discussion of new media in Asia was couched in Occidental notions of Asia as a "default setting" for technology in the future, today we are seeing a much more complex picture of contesting new media practices and production. As "new media" becomes increasingly an everyday reality for young and old across Asia through smartphones and associated devices, boundaries between art, new media, and the everyday are transformed. This Handbook addresses the historical, social, cultural, political, philosophical, artistic and economic dimensions of the region’s new media. Through an interdisciplinary revision of both "new media" and "Asia" the contributors provide new insights into the complex and contesting terrains of both notions. The Routledge Handbook of New Media in Asia will be the definitive publication for readers interested in comprehending all the various aspects of new media in Asia. It provides an authoritative, up-to-date, intellectually broad, conceptually cutting-edge guide to the important aspects of new media in the region — as the first point of consultation for researchers, advanced level undergraduate and postgraduate students in fields of new media and Asian studies.
Author: Youna Kim Publisher: Taylor & Francis ISBN: 1000892263 Category : Social Science Languages : en Pages : 473
Book Description
This new textbook is a timely and interdisciplinary resource for students looking for an introduction to Korean popular culture, exploring the multifaceted meaning of Korean popular culture at micro and macro levels and the process of cultural production, representation, circulation and consumption in a global context. Drawing on perspectives from the humanities and social sciences, including media and communications, film studies, musicology, cultural studies, sociology, anthropology, history and literature, this book provides a comprehensive and up-to-date overview of Korean popular culture and its historical underpinnings, changing roles and dynamic meanings in the present moment of the digital social media age. The book’s sections include: K-pop Music Popular Cinema Television Web Drama, Webtoon and Animation Digital Games and Esports Lifestyle Media, Fashion and Food Nation Branding An accessible, comprehensive and thought-provoking work, providing historical and contemporary contexts, key issues and debates, this textbook will appeal to students of and providers of courses on popular culture, media studies and Korean culture and society more broadly.
Author: Kyong Yoon Yong Jin Publisher: Lexington Books ISBN: 1498562043 Category : History Languages : en Pages : 533
Book Description
In recent decades, Korean communication and media have substantially grown to become some of the most significant segments of Korean society. Since the early 1990s, Korea has experienced several distinctive changes in its politics, economy, and technology, which are directly related to the development of local media and culture. Korea has greatly developed several cutting-edge technologies, such as smartphones, video games, and mobile instant messengers to become the most networked society throughout the world. As the Korean Wave exemplifies, the once small and peripheral Korea has also created several unique local popular cultures, including television programs, movies, and popular music, known as K-pop, and these products have penetrated many parts of the world. As Korean media and popular culture have rapidly grown, the number of media scholars and topics covering these areas in academic discourses has increased. These scholars’ interests have expanded from traditional media, such as Korean journalism and cinema, to several new cutting-edge areas, like digital technologies, health communication, and LGBT-related issues. In celebrating the Korean American Communication Association’s fortieth anniversary in 2018, this book documents and historicizes the growth of growing scholarship in the realm of Korean media and communication.
Author: Stuart Whigham Publisher: Taylor & Francis ISBN: 1003853099 Category : Sports & Recreation Languages : en Pages : 330
Book Description
Sport and Nationalism: Theoretical Perspectives aims to advance the academic study of the interconnections between sport and nationalism by, firstly, reviewing the current ‘state of play’ in this field of study and, secondly, highlighting the potential for the development of future theoretically-informed analysis of the relationship between sport, nationalism and national identity. This book offers a critical appraisal of the utility of various theoretical concepts used to explore the nature of contemporary nationalism when applied to the specific topic of sport. Bringing together a range of contemporary academics in this field of study, it offers an opportunity to showcase contrasting theoretical positions on this topic. Furthermore, the central focus of the book regarding extended application of theories of nationalism to the field of sport provides an opportunity for novel and critical contributions to this field of study. This book will be beneficial to students, researchers and professionals with an interest in sport and in the relationship between sport, politics and nationalism. The chapters in this book were originally published as a special issue of Sport in Society.
Author: Wang, Cheng Lu Publisher: IGI Global ISBN: 1799810496 Category : Business & Economics Languages : en Pages : 605
Book Description
Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.
Author: Koji Kobayashi Publisher: Springer Nature ISBN: 9819900115 Category : Sports & Recreation Languages : en Pages : 305
Book Description
This book is the first comprehensive collection focusing on the hosting of sports mega-events within Asia and their impact on the politics, economics, and culture that shape, and are shaped by, the local idiosyncrasies of host cities and countries across this most culturally diverse continent. From the Olympic Games and single sport World Cups, to the Asian Games and their sub-regional variations, an increasing number of Asian countries have rapidly developed their capacity to host and mobilize large-scale sports events as a cornerstone of their economic growth, national identity formation, and international prestige. This book sets out to fill a gap in the literature and will be of particular relevance to those who are interested in globalization, sports studies, political economy, cultural studies, event management and policy, sociology, media studies, and Asian studies
Author: Dae Hee Kwak Publisher: Routledge ISBN: 1351860062 Category : Sports & Recreation Languages : en Pages : 355
Book Description
Korea has become a powerful force in global sport, with South Korea finishing fifth in the medals table at London 2012 and hosting the Winter Olympics in 2018. This book brings together scholars from disciplines including sport history, sociology, journalism, economics, sport development, and sport management to explore the significance of sport in contemporary Korea. Presenting a variety of international perspectives, it plots the dynamic evolution of sport in Korea and envisions the possibilities for its future. Each chapter focuses on a key topic of current relevance, such as sport in the context of shifting relations between North and South Korea, or the role of sport in the expression of Korean nationalism. Arguing that individuals, institutions, businesses, and governments have actively leveraged or exploited sport to influence developments in various social, economic, cultural, and political arenas, this book sheds new light on the importance of sport as a catalyst for change in Korea. This is indispensable reading for any student or scholar with an interest in sport, history, and culture in Korea.
Author: Roudometof, Victor N. Publisher: Edward Elgar Publishing ISBN: 1839109017 Category : Political Science Languages : en Pages : 448
Book Description
Discourse-based approaches to studying organizations have grown in significance over the last 25 years. This accessible and insightful book exemplifies how to use a discursive approach to study organizations. By drawing on her own empirical research, Cynthia Hardy aligns key theoretical assumptions with a range of case studies to demonstrate the value and adaptability of a discursive approach.
Author: Younghan Cho
Author: Younghan Cho
Author: Michael Butterworth
Author: Larissa Hjorth
Author: Youna Kim
Author: Kyong Yoon Yong Jin
Author: Stuart Whigham
Author: Wang, Cheng Lu
Author: Koji Kobayashi
Author: Dae Hee Kwak
Author: Roudometof, Victor N.