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Author: Ward van Gasteren Publisher: Ward van Gasteren ISBN: Category : Business & Economics Languages : en Pages : 356
Book Description
As a growth hacker you know how to growth hack. You know how to discover bottlenecks, measure impact and run experiments. But do you know as a consultant: - The five principles to handle any and every client you come across? - How to create internal fans within a company to ensure your contract gets renewed? - How to rid yourself of the confining label of Marketing and have a broader impact? If the answer to any of these questions is ‘no’, then this book is for you. Growing Happy Clients takes you a step further than the ‘Happily Ever After’ of every growth hacking book on growth processes. You’ve got your client, you’ve got your skills, but now you need the abilities to deal with messy situations and internal challenges. To ensure that you get the hours and tools you need to guide your client to success. In Growing Happy Clients, we take you from kickoff to project reflection, teaching you all the ‘soft skills’ that separate a successful growth hacker from the rest. Whether you’re a growth hacker or marketer freelancer, part of an agency or in-house, you will finish this growth hacking book as a better, more confident growth consultant, and ready to grow your happy clients. Who is this book for Freelance growth hackers and marketers Growth Hacking or Marketing consultants working at an agency or in-house Internal growth hackers or marketers hoping to implement growth hacking within an organisation About the Authors Daphne Tideman and Ward van Gasteren have over ten years of combined experience in working with the fastest growing scale-ups and the biggest Fortune 500 corporates. Daphne was the first employee at what became a leading growth hacking agency. Ward was one of the first certified growth hackers in Europe and has consulted with 70+ companies as a freelance consultant. Quotes about Growing Happy Clients "⭐⭐⭐⭐⭐ - Must-read for all digital consultants. This book is a must-read. Not only for growth hacking consultants, but for all consultants working in the digital space. The book contains great advice, practical examples and lots of resources. It covers a project with a client from beginning to end in a very comprehensive manner. Highly recommended!" "I've thoroughly enjoyed reading Growing Happy Clients – I can’t help to think it’s going to be massively beneficial for those starting with growth hacking and additionally for those that think they know what growth hacking is but actually haven’t got a clue ��." - Abi Hough, 20+ years of growth and optimization experience "I work as a marketer and even though I am not a consultant Growing Happy Clients helped me change the way we approach growth both in terms of project management and working together with different departments." - Fleurine T, Marketer at Goboony
Author: Ward van Gasteren Publisher: Ward van Gasteren ISBN: Category : Business & Economics Languages : en Pages : 356
Book Description
As a growth hacker you know how to growth hack. You know how to discover bottlenecks, measure impact and run experiments. But do you know as a consultant: - The five principles to handle any and every client you come across? - How to create internal fans within a company to ensure your contract gets renewed? - How to rid yourself of the confining label of Marketing and have a broader impact? If the answer to any of these questions is ‘no’, then this book is for you. Growing Happy Clients takes you a step further than the ‘Happily Ever After’ of every growth hacking book on growth processes. You’ve got your client, you’ve got your skills, but now you need the abilities to deal with messy situations and internal challenges. To ensure that you get the hours and tools you need to guide your client to success. In Growing Happy Clients, we take you from kickoff to project reflection, teaching you all the ‘soft skills’ that separate a successful growth hacker from the rest. Whether you’re a growth hacker or marketer freelancer, part of an agency or in-house, you will finish this growth hacking book as a better, more confident growth consultant, and ready to grow your happy clients. Who is this book for Freelance growth hackers and marketers Growth Hacking or Marketing consultants working at an agency or in-house Internal growth hackers or marketers hoping to implement growth hacking within an organisation About the Authors Daphne Tideman and Ward van Gasteren have over ten years of combined experience in working with the fastest growing scale-ups and the biggest Fortune 500 corporates. Daphne was the first employee at what became a leading growth hacking agency. Ward was one of the first certified growth hackers in Europe and has consulted with 70+ companies as a freelance consultant. Quotes about Growing Happy Clients "⭐⭐⭐⭐⭐ - Must-read for all digital consultants. This book is a must-read. Not only for growth hacking consultants, but for all consultants working in the digital space. The book contains great advice, practical examples and lots of resources. It covers a project with a client from beginning to end in a very comprehensive manner. Highly recommended!" "I've thoroughly enjoyed reading Growing Happy Clients – I can’t help to think it’s going to be massively beneficial for those starting with growth hacking and additionally for those that think they know what growth hacking is but actually haven’t got a clue ��." - Abi Hough, 20+ years of growth and optimization experience "I work as a marketer and even though I am not a consultant Growing Happy Clients helped me change the way we approach growth both in terms of project management and working together with different departments." - Fleurine T, Marketer at Goboony
Author: Maureen Healy Publisher: Simon and Schuster ISBN: 0757316131 Category : Family & Relationships Languages : en Pages : 328
Book Description
Every parent wants his or her child to be happy and grow into a productive, fulfilled adult . . . and according to parenting expert Maureen Healy, the secret to that success is in providing a foundation of inner confidence. Parents and teachers know that confidence and inner strength are important attributes, but in an era where self-worth is often measured by possessions and attractiveness, most have no idea how to model true inner confidence for their kids or how to help them cultivate it. Real power—or inner confidence—is necessary to overcome obstacles, pursue our unique dreams, and be truly happy. Maureen Healy, a spiritual teacher with twenty years of experience as a child development expert, literally traveled the world from the Bronx to the base of the Himalayas to learn the connection between inner confidence and lasting happiness, and she shares that wealth of knowledge in Growing Happy Kids. Combining her Buddhist training, her background in child psychology, and the latest scientific research, Maureen shares her revolutionary model that defines inner confidence and cultivates a child's sense of optimism and connection. She explores each part of her system, which she called The Five Building Blocks of Confidence, with the mind of a scientist, yet the softness of a real parent who wants to raise strong, happy children. By using those building blocks—biology, beliefs, emotions, social, and spiritual—parents, teachers, and anyone who touches the life of a child can gain the skills necessary to foster happy kids who are strong, self-reliant, and confident. "In Growing Happy Kids, Maureen Healy has given us rich and valuable tools to assist us in honoring and supporting our children in building their self-confidence and helping them become happier. It is a MUST read for all parents, educators, and people who care." —Edwene Gaines, author of The Four Spiritual Laws of Prosperity "Drawing on her own extensive research and experience, Maureen Healy wisely leads parents and caregivers into the heart of awakening and activating the innate confidence with which every child is born. This is a book that parents will read over and over again." —Michael Bernard Beckwith, author of Spiritual Liberation: Fulfilling Your Soul's Potential
Author: Maureen Healy Publisher: Health Communications, Inc. ISBN: 0757316123 Category : Family & Relationships Languages : en Pages : 266
Book Description
Offers a parenting plan based on Buddhist training to raise inwardly strong children and the connection between inner confidence and lasting happiness.
Author: Lilia Shirman Publisher: Happy About ISBN: 1607730006 Category : Business & Economics Languages : en Pages : 131
Book Description
Marketing, sales, and business development executives face constant pressure to boost revenue. This book is a brainstorming tool meant to provoke discussion and creativity within executive teams who are looking to boost their top line numbers. '42 Rules for Growing Enterprise Revenue' is based on two concepts: No effective effort to grow a company is ever contained within a single function There is no silver bullet -- you have to keep trying new things and making bets So, this isn't a marketing or sales book; it doesn't focus on a single idea or framework. Instead, it discusses many different ways that companies have succeeded in boosting sales. This collection of practical ideas about the strategies that raise sales combines Lilia Shirman's observations from almost 20 years of experience in marketing, business development, strategic alliance management and operations with stories and lessons from other technology business leaders. The rules cover a broad spectrum of concepts, including: Laying the foundation for growth New market entry Sales enablement Solutions Industry specialization Demonstrating value Some rules are reminders of the things you know you "should do" but never implemented. Others might spark new ideas, or inspire different approaches to old ones. A few are warnings about the roadblocks you'll want to avoid. All are practical, concise, and actionable.
Author: Amy J. Hammer Publisher: Shambhala Publications ISBN: 1611808707 Category : Health & Fitness Languages : en Pages : 306
Book Description
Written by a nurse, this holistic guide for pregnancy and the postpartum experience provides foundational knowledge and intuitive wisdom to help new mothers support the optimal health of their baby and their own bodies. Get the answers to the big questions about pregnancy: • What kinds of foods should you eat and how do you prepare your body for labor and birth? • How does movement impact pelvic health and the baby's position in the womb? • How does the endocrine system and your brain change throughout pregnancy? • How does the microbiome influence your and your baby's health? Packed with practical information and helpful infographics, Amy J. Hammer helps you create the optimal environment for growing a baby and navigating the major transitions in a pregnancy—including nurturing pelvic floor health, the fetal and parental microbiome, and the science behind the stages of pregnancy from conception to postpartum. By providing vital and often ignored information about reproductive science, movement, and nourishment, this book empowers parents to make informed and personal choices about their pregnancy, birth, and beyond.
Author: Sabri Suby Publisher: ISBN: 9780648459903 Category : Languages : en Pages :
Book Description
In this groundbreaking book, Sabri Suby, the founder of Australia's #1 fastest growing digital marketing agency, reveals his exclusive step-by-step formula for growing the sales of any business, in any market or niche! The 8 phase 'secret selling system' detailed in this book has been deployed in over 167 industries and is responsible for generating over $400 million dollars in sales. This isn't like any business or marketing book you've ever read. There's no fluff or filler - just battle-hardened tactics that are working right now to rapidly grow sales. Use these timeless principles to rapidly and dramatically grow the sales for your business and crush your competition into a fine powder.
Author: John Jantsch Publisher: Penguin ISBN: 1591844428 Category : Business & Economics Languages : en Pages : 258
Book Description
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Author: Gabriel Weinberg Publisher: Penguin ISBN: 0698411870 Category : Business & Economics Languages : en Pages : 250
Book Description
Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
Author: Andrew Lee Miller Publisher: Independently Published ISBN: Category : Business & Economics Languages : en Pages : 0
Book Description
50+ Proven Ways to Scale Your Startup Without a Marketing Budget Marketing is consistently considered one of the main reasons that startups fail, and every year, tens of thousands of businesses close simply because they didn't prioritize marketing early enough. The problem is that many startup founders believe they cannot do any real marketing until they can afford it, and that's simply not true, because Marketing doesn't have to cost a dime! After 15 years handling growth for startups, Andrew Lee Miller, an accomplished, early-stage startup marketing expert, who's taken three young companies to multi-million dollar exits, found that there were tons of valuable growth strategies that could be implemented that don't cost anything. Bootstrapped Marketing, Growth Hacking, Organic Marketing and more, all refer to the lesser known ways of attaining scalable growth for your business without a large "war chest" for paid advertising, and Andrew has spent over a decade developing, testing, and proving out the best of the best strategies that actually work. The Startup Growth Book then is the culmination of Andrew's 15+ years of in-the-trenches startup growth experience and is the only business book out there that actually teaches entrepreneurs and marketers how to build sustainable, scalable growth, channel by channel, with zero advertising budget. Tried and tested by Andrew himself, this book directly draws from Andrew's experiences scaling over 100 startups in over a dozen nations and languages. This book is ideal for young marketers who want to learn cutting-edge tactics from a master, as well as new businesses that want to grow organically and prove traction without spending cash on Paid Advertising. For the first time ever, Andrew will show you how to scale organically using 10 different channels. Learn exactly how to launch and scale these channels without spending money: - Public Relations across all major media channels - Search Engine Optimization so people can discover you organically - Email Marketing to master the most effective means of marketing communication - Social Media Marketing and Influencer Marketing done right ... and more. After reading this book, you will be able to implement these lessons to drive growth in your business without needing to outsource to a Marketing agency, hire a marketing team, or even run any Facebook ads. Dozens of companies have already implemented Andrew's growth hacking tactics, and have scaled to millions of dollars in revenue.
Author: Ward van Gasteren
Author: Ward van Gasteren
Author: Maureen Healy
Author: Maureen Healy
Author: Lilia Shirman
Author: Amy J. Hammer
Author: Sabri Suby
Author: John Jantsch
Author: Liza Alexander
Author: Gabriel Weinberg
Author: Andrew Lee Miller