Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries PDF Download

Author: Louis Clerc
Publisher: BRILL
ISBN: 9004305491
Category : Political Science
Languages : en
Pages : 347

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Book Description
Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries provides an historical perspective on public diplomacy and nation branding in the Nordic-Baltic region during the twentieth and twenty-first centuries. It covers a range of attempts by these self-described peripheral states to represent the nation abroad.

Author: Eirinn Larsen
Publisher: Routledge
ISBN: 1000408205
Category : Political Science
Languages : en
Pages : 220

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Book Description
This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what extent gender equality serves nation-branding in the Nordic region. Nation-branding is an unescapable part of globalisation, which is a market-oriented process dominated by the West and predicated on the creation of winners and losers. Hence, efforts to strengthen the national brand or reputation of specific Nordic countries with the aid of gender equality as a political and symbolic value inevitably help to reinforce already established global hierarchies where the Nordics play the role of moral superpower. This book comprises scholars from various fields of specialisation, and provides evidence and understanding for the growing interaction between gender-equality policies and nation-branding in all five Nordic countries. It does so by exploring a variety of policy fields and issues including women’s rights, foreign policy, rape and legislation, female quotas and business policies, in addition to the index industry. The rise of the global indexes has reproduced forceful images of the Nordic countries as frontrunners of gender equality, which indeed help the Nordic countries to further position themselves as ‘best at being good’. This book will be of great interest to students and scholars of Nordic gender equality in political science, sociology, law, criminology, political psychology and history, as well as those interested in nation branding, Nordic studies and exceptionalism. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781003017134, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Author: Carolin Viktorin
Publisher: Berghahn Books
ISBN: 1785339249
Category : History
Languages : en
Pages : 300

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Book Description
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

Author: Cecilia Cassinger
Publisher: Edward Elgar Publishing
ISBN: 1788974328
Category : Business & Economics
Languages : en
Pages : 288

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Book Description
The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.

Author: Christopher S. Browning
Publisher: McGill-Queen's Press - MQUP
ISBN: 022801946X
Category : Political Science
Languages : en
Pages : 270

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Book Description
Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While nation branding has been on the radar of scholars of marketing, communication, and media studies, as well as political geography for decades, it has only made a small dent into the international relations field. In Nation Branding and International Politics Christopher Browning argues that international relations should take nation branding seriously. Nation branding not only involves the issues of culture, identity, and status – which are of principal concern to IR – but it is also a different and potentially fruitful way of reconceptualizing statehood. Mobilizing work on ontological security, anxiety, status, and distinction, and grounding the analysis in a broader historical context, Browning finds that nation branding is politically significant, though not necessarily for the reasons its advocates claim. Specifically, the book raises important questions about nation branding’s influence on the constitution of national identity, the reframing of citizenship, and the topography of contemporary geopolitics. Nation Branding and International Politics considers how status, prestige, and reputation are constructed and maintained in international society, and how, perhaps, this construction and maintenance may be changing – just as the practice of nation branding is changing.

Author: Louis Clerc
Publisher: Springer Nature
ISBN: 3031122054
Category : Civilization--History
Languages : en
Pages : 267

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Book Description
This open access book explores the organization and evolution of Finlands Cold War cultural diplomacy (1945-1975) as the basis for a reflection on the countrys foreign relations, the link between culture and politics, small states autonomy during the Cold War, and the porosity of the East-West divide. The book offers a historical survey of the development of Finlands cultural diplomacy as part of the Finnish states foreign activities. In its empirical parts, it focuses on archives drawn from the Finnish Ministry of Foreign Affairs and the Ministry of Education in order to explain Finlands cultural diplomacy as the result of the countrys foreign policy orientations, interactions between domestic and foreign policy, and the expansion of state activities in the artistic, educational, and cultural sectors. Various reflections and reports on foreign cultural relations highlight the role of identity concerns, cultural relations, geopolitics and economic imperatives in the development of a specifically Finnish cultural diplomacy. Furthermore, the book focuses on specific aspects and events, considering for instance the organization and evolutions of Finlands cultural relations with the USSR, the role of cultural treaties, academic exchanges and scientific cooperation, "cultural exports" and the marketization of culture, overlaps between cultural relations and high politics. Louis Clerc is Professor in Contemporary History in the Department of Contemporary History, Philosophy and Political Science at the University of Turku, Finland. His current research projects deal with the history of public and cultural diplomacy and the study of diplomatic relations.

Author: Annika Lindskog
Publisher: UCL Press
ISBN: 1787353990
Category : Social Science
Languages : en
Pages : 244

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Book Description
Introduction to Nordic Cultures is an innovative, interdisciplinary introduction to Nordic history, cultures and societies from medieval times to today. The textbook spans the whole Nordic region, covering historical periods from the Viking Age to modern society, and engages with a range of subjects: from runic inscriptions on iron rings and stone monuments, via eighteenth-century scientists, Ibsen’s dramas and turn-of-the-century travel, to twentieth-century health films and the welfare state, nature ideology, Greenlandic literature, Nordic Noir, migration, ‘new’ Scandinavians, and stereotypes of the Nordic. The chapters provide fundamental knowledge and insights into the history and structures of Nordic societies, while constructing critical analyses around specific case studies that help build an informed picture of how societies grow and of the interplay between history, politics, culture, geography and people. Introduction to Nordic Cultures is a tool for understanding issues related to the Nordic region as a whole, offering the reader engaging and stimulating ways of discovering a variety of cultural expressions, historical developments and local preoccupations. The textbook is a valuable resource for undergraduate students of Scandinavian and Nordic studies, as well as students of European history, culture, literature and linguistics.

Author: Julie V. Gottlieb
Publisher: Routledge
ISBN: 1000575772
Category : History
Languages : en
Pages : 243

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Book Description
This book examines the connection between notions of gender, diplomacy, society and peacemaking in the period c. 1880 to the mid- to late-twentieth century. The chapters in this volume place gender history at the interface with international history and international relations. They explore a wide variety of themes and issues within the British and European context, especially notions of gender identity, the politics and culture of women’s suffrage in the early part of the twentieth century and the role gender played in the formulation and execution of British foreign policy. The book also breaks new ground by attempting to gender diplomacy. Further, it revisits the popular view that women were connected with the peace movements that grew up after the First World War because the notion of peace was associated with stereotypical female traits, such as the rejection of violence and the nurturing rather than destruction of humankind. The chapters in this book were originally published as a special issue of the journal Diplomacy and Statecraft.

Author: Andreas Åkerlund
Publisher: Nordic Academic Press
ISBN: 9188168514
Category : Political Science
Languages : en
Pages : 246

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Book Description
Academic exchange is one of the cornerstones of public diplomacy. Receiving foreign academics is one way of influencing foreign elites in an attempt to build goodwill and stable international networks. The result is that academic mobility and the internationalization of higher education and research have always been directly affected by foreign policy decisions and diplomatic considerations — and still are. In Public Diplomacy and Academic Mobility in Sweden, Andreas Åkerlund analyses Sweden’s scholarship programs for foreign academics in a long-term perspective. Here a quantitative analysis of scholarship holders is related to Swedish exchange policy and grant practices by looking at the Swedish Institute in particular. The result is an account of how public diplomacy, foreign policy, development assistance, and the ideas of a knowledge-based economy and international competition affected academic exchanges with Sweden in the twentieth century.

Author: Fredrik Norén
Publisher: Springer Nature
ISBN: 3031051718
Category : Social Science
Languages : en
Pages : 330

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Book Description
This open access edited volume shines new light on the history of propaganda and persuasion during the Nordic welfare epoch. A common analytical framework is developed that highlights transnational and transmedial perspectives rather than national or monomedial histories. The return of propaganda in contemporary debate underlines the need to historically contextualize the role and function of persuasive communication activities in the Nordic region and beyond. Building on an empirically situated approach, the chapters in this volume break new ground by covering a range of themes, from cultural diplomacy and nation branding to media materiality and information infrastructures. In doing so, the book stresses that the Nordic welfare epoch, with its associated epithet the “Nordic Model”, was built not only on governance, social security and economic productivity, but also on propaganda and persuasion.