Author: Lawson Traphagen HillPublisher:
ISBN:
Category : Mail-order business
Languages : en
Pages : 269
Book Description
How to Build a Multi-million Dollar Catalog Mail-order Business by Someone who Did
Author: Lawson Traphagen HillPublisher:
ISBN:
Category : Mail-order business
Languages : en
Pages : 269
Book Description
How to Build a Multi-million Dollar Catalog Mail-order Business by Someone who Did
Author: Lawson Traphagen HillPublisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
Book Description
Popular Science
Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 274
Book Description
Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
Building a Mail Order Business
Author: William A. CohenPublisher: John Wiley & Sons
ISBN: 9780471109464
Category : Business & Economics
Languages : en
Pages : 598
Book Description
With more than 60,000 copies sold, this amazing manual has become aclassic in its field--and rightfully so. Nowhere else will youfind--in one book--so much valuable information on achievingsuccess in the mail order business. Dr. Bill Cohen has drawn on hisdecades of experience testing, researching, and constantly refiningthe mail order techniques described in this invaluable guide.Building a Mail Order Business offers a virtual treasury oftechniques and methods guaranteed to work in the real world ofselling through the mail. You'll get practical advice and learntricks of the trade that will get you started quickly, with thefewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide coversevery aspect of the mail order business, from the basics of gettingstarted to the details of product selection, preparing a marketingplan, copywriting, designing graphics, printing, protectingyourself from competition, telemarketing, and advertising throughmagazines, radio, and television. In addition, a handy appendixlists hundreds of valuable contacts with complete addresses. In this new Fourth Edition, you'll learn the latest trends in mailorder--what works and what doesn't, the most effective look in adsand mailing pieces, how to put together the most attractive offers,and much more. For entrepreneurs, direct marketers, business owners, and otherseager to get into the mail order business, Building a Mail Order Business has proven itself to be anindispensable resource for the ideas, techniques, and expert advicethat will lead to success. All the success secrets of one of America's best-known and mostrespected experts on mail order and direct marketing--Now in a newedition! BUILDING A MAIL ORDER BUSINESS Fourth Edition Complete, authoritative, and now in a new edition, thisbest-selling guide to mail order success covers everything fromgetting your business started to handling legal issues, preparingcopy and graphics, selecting mailing lists, telemarketing, andadvertising in all types of media--an unbeatable source of directmarketing ideas that really work. Here's what the pros have said about previous editions of BillCohen's Building a Mail Order Business: "Dr. Bill Cohen's book thoroughly explores the many facets, andpitfalls, facing the budding mail order entrepreneur."-- Henry R."Pete" Hoke, Jr., Publisher, Direct Marketing "It took a mail order businessman who is also an educator to putdirect mail and mail order guidelines all in one place--and inlanguage we can all understand."--Freeman F. Gosden, Jr.,President, Smith-Hemmings-Gosden, one of the nation's largestdirect marketing advertising agencies "An outstanding primer for our industry. It gives you the nuts andbolts necessary to carry you through almost every aspect of mailorder from the very rudimentary basics to the same techniques usedby the pros."-- Joe Sugarman, JS&A "One of the best books I've ever read on the subject. Ienthusiastically recommend Building a Mail Order Business to anyman or woman who is serious about getting involved in thisfascinating activity."-- E. Joseph Cossman, President, CossmanInternational, Inc., author of How I Made a Million Dollars in MailOrder "An excellent, informative, comprehensive, illustrative workbookthat will help anyone get started making money in the fascinatingfield of mail order. I highly recommend this professional book."--Melvin Powers, mail order entrepreneur "...must reading for the entrepreneur whose mind is on mailorder."-- Paul Muchnick, Chairman, National Mail OrderAssociation "Its good sense and nuts-and-bolts, bottom-line approach make it adelightful guide through the mail order world."-- DM News
Mail Order Selling Made Easier
Author: John KremerPublisher:
ISBN: 9780912411293
Category : Business & Economics
Languages : en
Pages : 296
Book Description
Mail Order Selling
Author: Irving BurstinerPublisher:
ISBN: 9780671764135
Category : Mail-order business
Languages : en
Pages : 292
Book Description
101 Best Home-Based Businesses for Women, 3rd Edition
Author: Priscilla HuffPublisher: Crown Currency
ISBN: 030756925X
Category : Business & Economics
Languages : en
Pages : 371
Book Description
Can I be a stay-at-home mom and still earn extra income? Which home business is best for me? Where can I find expert advice on launching my own business? How much will it cost to get started? For nearly two decades, bestselling author and home-based business guru Priscilla Y. Huff has run a successful writing business out of her home while balancing her family life. In fact, this book, now in its third edition, is proof of her success. Her valuable advice on what works—and what doesn't—is available to you. From start-up costs to potential income, this book shows you how to: ·Choose the perfect home-based business from 101 of the best: customer service, arts and crafts, entertainment, computer and high tech, mail order, home-based distributorships and franchises, and many others ·Take the first steps to starting any business ·Find and use valuable resources, including local, state, and federal government sources; business and professional associations; books, Web sites, and other publications ·And much, much more! You'll also find inspiring stories from businesswomen who have achieved success and financial reward. If you've ever dreamed of owning your own business, this book should be your first investment.
How to Make it Big as a Consultant
Author: William A. CohenPublisher: AMACOM Div American Mgmt Assn
ISBN: 9780814426081
Category : Business & Economics
Languages : en
Pages : 372
Book Description
Over 70,000 copies in print It''s the classic guide to success in the demanding world of consulting.
Popular Mechanics
Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 202
Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Author: