Innovation in Marketing, New Perspectives for Profit and Growth PDF Download

Author: Theodore Levitt
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 276

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Author: Paolo Spagnoletti
Publisher: Springer Science & Business Media
ISBN: 3642372287
Category : Business & Economics
Languages : en
Pages : 479

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Book Description
This book examines a range of issues emerging from the interaction of Information Technologies and organizational systems. It contains a collection of research papers focusing on themes of growing interest in the field of Information Systems, Organization Studies, and Management. The book offers a multidisciplinary view on Information Systems aiming to disseminate academic knowledge. It might be particularly relevant to IT practitioners such as information systems managers, business managers and IT consultants. The volume is divided into six sections, each one focusing on a specific theme. The content of each section is based on a selection of the best papers (original double blind peer reviewed contributions) presented at the annual conference of the Italian chapter of AIS, which has been held in Rome, Italy in September 2012.​

Author: Fang Lee Cooke
Publisher: Routledge
ISBN: 131742283X
Category : Business & Economics
Languages : en
Pages : 630

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Book Description
Human Resource Management (HRM) is fundamentally shaped by institutional and cultural factors, such as the different political environments and social philosophies of particular countries and regions. By examining the various organizational aspects of business life and systems of people management in Asia, the study of HRM across the continent can, therefore, give us a greater understanding of Asian societies, as well as the contemporary world of work more generally. This handbook provides an up-to-date and intellectually engaging overview of HRM in the Asian context. Distinctive in its comprehensive coverage of traditional as well as emerging topics of HRM, it analyzes important themes, such as the regulatory framework for work and employment, religiosity, family business, and gender. Using a comparative approach, it also effectively highlights the unique features of each country’s attitudes towards HRM. Covering a range of themes and case studies, sections include: • Institutional and cultural contexts, • Labour regulation and industrial relations, • Thematic and functional HRM, • HRM in selected Asian countries, such as China, Japan, Vietnam, India, and Singapore. Written in a highly accessible style, this book will be useful to students and scholars of Human Resource Management, Asian Business, Economics, and Sociology. Chapter 15 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Author: Benoît Godin
Publisher: Edward Elgar Publishing
ISBN: 1789903343
Category : Political Science
Languages : en
Pages : 468

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p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Arial} This timely book provides an intellectual and conceptual history of a key representation of innovation: technological innovation. Tracing the history of the discourses of scholars, practitioners and policy-makers, and exploring how and why innovation became defined as technological, Benoît Godin studies the emergence of the term, its meaning, and its transformation and use over time.

Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 706

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Author: George Tesar
Publisher: Routledge
ISBN: 1351864831
Category : Business & Economics
Languages : en
Pages : 326

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This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.

Author: Karin Tollin
Publisher: Wiley
ISBN: 9780470694275
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovaton processes. Structured around two key themes – 'Knowledge, Processes and Capabilities for Market Creation' and 'Co-Creation of Meaningful Experiences with Customers', this book fills an important gap in the market.

Author: David L. Rainey
Publisher: Cambridge University Press
ISBN: 0521769809
Category : Business & Economics
Languages : en
Pages : 526

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Book Description
A fresh, holistic approach to strategic management in the modern business environment.

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466684690
Category : Business & Economics
Languages : en
Pages : 1803

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Book Description
Organizations, governments, and corporations are all concerned with distributing their goods and services to those who need them most, consequently benefiting in the process. Only by carefully considering the interrelated nature of social systems can organizations achieve the success they strive for. Economics: Concepts, Methodolgies, Tools, and Applications explores the interactions between market agents and their impact on global prosperity. Incorporating both theoretical background and advanced concepts in the discipline, this multi-volume reference is intended for policymakers, economists, business leaders, governmental and non-governmental organizations, and students of economic theory.

Author: A publication of The Open Group
Publisher: Van Haren
ISBN: 9401807272
Category : Education
Languages : en
Pages : 295

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Book Description
Open Agile Architecture™, a standard of The Open Group, offers an approach to architect at scale with agility. It provides guidance and best practices for Enterprise Architects seeking to transition into Agile and Digital contexts. Empowering an Enterprise to Succeed with its Digital-Agile Transformation Agile teams drive the enterprise’s Digital Transformation by inventing new business models, delivering superior customer experiences, developing digital products, and architecting highly-automated operating systems. The Open Agile Architecture Standard was designed keeping the needs of all business stakeholders in mind: Business Leaders – to drive the enterprise’s Digital and Agile change journey Enterprise Architects – to extend their scope of influence in an Agile at scale world Product Managers – to help transform customer experience, innovate products, and generate growth Product Owners – to accelerate their transformation from managing feature backlogs to steering value delivery Operations Managers – to enable them to leverage Lean and automation to generate sustainable competitive advantages Software Engineers – to leverage the power of digital technologies to co-innovate with the business The more Agile the enterprise, the faster the learning cycles, and faster learning cycles translate to shorter time-to-market resulting in more agility. By adopting an Open Agile Architecture approach, your organization can capitalize on this accelerated learning cycle, meaning your Agile and Digital capabilities continuously and simultaneously co-create one another.