Author: Terence A. ShimpPublisher:
ISBN: 9780030970764
Category : Advertising
Languages : en
Pages : 491
Book Description
Promotion Management & Marketing Communications
Author: Terence A. ShimpPublisher:
ISBN: 9780030970764
Category : Advertising
Languages : en
Pages : 491
Book Description
Instructor's Manual to Accompany Cases in Advertising and Promotion Management
Author: John A. QuelchPublisher:
ISBN: 9780256122732
Category : Advertising
Languages : en
Pages : 530
Book Description
Instructor's Manual to Accompany Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications, 5th Ed
Author: Dave JonesPublisher:
ISBN: 9780030266317
Category : Advertising
Languages : en
Pages :
Book Description
Instructors Manual to Accompany Cases in Advertisi Ng and Promotion Management
Author: PattiPromotion & integrated marketing communications
Author: Richard J. SemenikPublisher:
ISBN: 9780324062557
Category : Advertising campaigns
Languages : en
Pages : 226
Book Description
Cases in Advertising and Communications Management
Author: Stephen A. GreyserAdvertising Communications and Promotion Management
Author: John R. RossiterPublisher:
ISBN: 9780071155144
Category : Advertising
Languages : en
Pages : 640
Book Description
This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.
Instructor's Manual with Test Bank to Accompany Promotion Management
Author: Allen E. SmithPublisher:
ISBN:
Category : Sales promotion
Languages : en
Pages : 196
Book Description
Advertising and Promotion Management
Author: John R. RossiterPublisher:
ISBN: 9780070539433
Category :
Languages : en
Pages : 640
Book Description
Catalog of Copyright Entries. Third Series
Author: Library of Congress. Copyright OfficePublisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1626
Book Description