It's Not How Good You Are, It's How Good You Want to Be PDF Download

Author: Paul Arden
Publisher: Phaidon Press
ISBN: 9780714843377
Category : Self-Help
Languages : en
Pages : 128

View

Book Description
" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "

Author: Paul Arden
Publisher: Penguin UK
ISBN: 9780141025711
Category : Business & Economics
Languages : en
Pages : 0

View

Book Description
Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world, you have to start thinking differently. To think differently, you have to think illogically. This book looks at life the wrong way, in a bid to explain the benefits of making wrong decisions.

Author: Christie Hartman
Publisher: Simon and Schuster
ISBN: 1440507007
Category : Self-Help
Languages : en
Pages : 256

View

Book Description
From the Introduction: This book is research-based—and what the research shows is this: The real problem isn't dating, or men. The problem is that during the early stages of dating, women unknowingly make one or more fundamental mistakes that hinder their ability to date successfully and find the man of their dreams. This book will identify each of these Top 10 mistakes, and show you how to fix them. With Dr. Christie Hartman as your guide, you'll learn how to put this groundbreaking research to work for you. You'll learn that you, as a woman: Have the advantage over men in the dating world Should make the first move with men—not wait for them to act Can detect if a guy is truly interested in you, even before you go out with him Anyone can tell you to avoid sex on the first date, or to wear a skirt, or to flirt a lot. This book gives you what you really need: the research-based strategies you need to make dating work for you—and find the happiness you deserve!

Author: Julie Jansen
Publisher: Penguin
ISBN: 0698409019
Category : Business & Economics
Languages : en
Pages : 320

View

Book Description
The quintessential guide to kick-starting your career, fully revised and updated for the ever-changing modern job market Despite a recovering economy, many Americans are still losing their jobs, while many who do have jobs are overworked, maxed out, and miserable. In this fully revised and updated edition of I Don’t Know What I Want, But I Know It’s Not This, career coach Julie Jansen shows how anyone—whether you’re unhappy with your job, or without one—can implement a real and satisfying transformation. Changing careers, conducting a job search, or starting a business is more complicated than ever before. Jansen has updated her classic guide to address the unique challenges of today’s job market, from the ever-more important world of social media to new ways of funding your own endeavors online. Filled with quizzes, personality assessments, and real-life examples, this guide helps you identify the type of work you’re best suited for and provides the know-how—and the inspiration—for transforming an uncertain time into an opportunity for meaningful change.

Author: George Lois
Publisher: Phaidon Press
ISBN: 9780714863481
Category : Business & Economics
Languages : en
Pages : 176

View

Book Description
Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

Author: James Webb Young
Publisher:
ISBN: 9781794156494
Category :
Languages : en
Pages : 31

View

Book Description
A practical step-by-step technique for sparking breakthrough creativity in any field. Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject.

Author: Eric Weiner
Publisher: Simon and Schuster
ISBN: 1451691688
Category : History
Languages : en
Pages : 368

View

Book Description
Tag along on this New York Times bestselling “witty, entertaining romp” (The New York Times Book Review) as Eric Winer travels the world, from Athens to Silicon Valley—and back through history, too—to show how creative genius flourishes in specific places at specific times. In this “intellectual odyssey, traveler’s diary, and comic novel all rolled into one” (Daniel Gilbert, author of Stumbling on Happiness), acclaimed travel writer Weiner sets out to examine the connection between our surroundings and our most innovative ideas. A “superb travel guide: funny, knowledgeable, and self-deprecating” (The Washington Post), he explores the history of places like Vienna of 1900, Renaissance Florence, ancient Athens, Song Dynasty Hangzhou, and Silicon Valley to show how certain urban settings are conducive to ingenuity. With his trademark insightful humor, this “big-hearted humanist” (The Wall Street Journal) walks the same paths as the geniuses who flourished in these settings to see if the spirit of what inspired figures like Socrates, Michelangelo, and Leonardo remains. In these places, Weiner asks, “What was in the air, and can we bottle it?” “Fun and thought provoking” (Miami Herald), The Geography of Genius reevaluates the importance of culture in nurturing creativity and “offers a practical map for how we can all become a bit more inventive” (Adam Grant, author of Originals).

Author: Andrew Simms
Publisher: Constable & Robinson
ISBN:
Category : Business & Economics
Languages : en
Pages : 292

View

Book Description
Climate change is currently presented by campaign groups and scientists as an impossibly daunting threat. On the face of it, it would seem we must make impossible sacrifices if we want to do our bit for the environment and lead more sustainable, less damaging lives. This book shows that isn't the case at all. It brings together household names who share a conviction that, on the contrary, living well needn't cost the earth - and will tell you why and how.Their collective vision, covering areas from architecture and politics to food and happiness, will completely reframe the way you think about climate change and what you're willing to do about it. Far from the usual doom and gloom, many here argue that climate change presents a once-in-a-century opportunity to address a whole basket of problems with energy and imagination. If we get things right, instead of an environmental apocalypse we could end up in a win-win situation - with both more satisfying lives and robust answers to these pressing, seemingly unsurmountable, problems.Contributions include: Phillip Pullman, A C Grayling, Oliver James and John Bird on love, happiness and telling tales Kevin McCloud, Nic Marks, Stephen Bayley and Wayne Hemmingway on good design. Hugh Fearnley-Whittingstall, Colin Tudge and Rosie Boycott on good and sustainable food. David Cameron and Caroline Lucas on the politics of the good life. Tom Hodgkinson, David Boyle and David Goldblatt on having a good time. Anita Roddick, Adair Turner, Ann Pettifor and Larry Elliott on good business and work.

Author: Douglas Pagels
Publisher:
ISBN: 9781598425239
Category :
Languages : en
Pages : 60

View

Book Description
Any son would be honored to receive a book like this, and any parent would be thrilled to send a message this meaningful. The special feelings that mothers and fathers have toward their sons, especially those of deep love, enormous pride, and never-ending gratitude, are wonderfully reflected here. This is a unique collection, one that brings together heartfelt thoughts and perfectly-worded tributes. In these writings from celebrities and wonderful others, we can all see our own sons and hear our hopes and wishes for them. Whether this book is given for birthdays, graduations, or any occasion, it's a lasting way for parents to connect with their sons and let them know how much they're loved.

Author: Bs MR David Marx Jd
Publisher:
ISBN: 9780990895602
Category :
Languages : en
Pages : 214

View

Book Description
"Whack-a-mole. It's an arcade game. ... Watching moles pop up, the child with the hammer seeks to hit the exposed mole before it retreats back into the safety of its hole. Whack-a-mole is also a metaphor for modern life. ... It's how we set expectations of each other, how we respond when our fellow human being makes a mistake. Whack-a-mole."--Prologue, p. [1].