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Author: Dr. Frank Luntz Publisher: Hachette Books ISBN: 1401385745 Category : Language Arts & Disciplines Languages : en Pages : 438
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Dr. Frank Luntz Publisher: Hachette Books ISBN: 1401385745 Category : Language Arts & Disciplines Languages : en Pages : 438
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Joan Detz Publisher: Macmillan ISBN: 9780312243050 Category : Business & Economics Languages : en Pages : 244
Book Description
Speaking coach Detz, the author of "Can You Say a Few Words?", presents strategies and tips for sales calls, job interviews, brief remarks, presentations, and full-length speeches. Charts.
Author: Michael Parker Publisher: National Geographic Books ISBN: 0399175431 Category : Business & Economics Languages : en Pages : 0
Book Description
No matter what the speaking challenge is, this inspirational, cleverly illustrated book will help readers perform with passion, power and persuasion—at the top of their game. Whether chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, readers of It's Not What You Say will discover how to: • Use the rule of three to win any audience over • Prepare so you can be yourself – but better • Embrace the unknown and conquer any fear Capturing a life time’s work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a courageous, memorable, stand-out speaker.
Author: Jane Setter Publisher: Oxford University Press, USA ISBN: 0198813848 Category : Language Arts & Disciplines Languages : en Pages : 236
Book Description
Why do we speak the way we do, and what do our voices tell others about us? What is the truth behind the myths that surround how we speak? Jane Setter explores these and other fascinating questions in an accessible and engaging account that will appeal to anyone interested in how we use our voices in daily life.
Author: Laurence Haughton Publisher: Crown Currency ISBN: 0385514069 Category : Business & Economics Languages : en Pages : 264
Book Description
An indispensable management guide to making sure that the long-term strategies and day-to-day goals a company sets are successfully executed, written by the coauthor of the national bestseller It’s Not the Big That Eat the Small . . . It’s the Fast That Eat the Slow. Good managers at every level recognize the importance of strategic planning and setting concrete goals for their employees. But even the best among them often fail to implement and support the crucial processes that turn well-laid plans into visible successes. Studies show that over the last fifty years, a whopping 83 percent of corporate slowdowns were attributable not to outside economic forces but to the lack of vigilant follow-through within the company itself. In IT'S NOT WHAT YOU SAY...IT'S WHAT YOU DO, Laurence Haughton identifies the missteps that allow initiatives to fall through the cracks and explains how to close the gap between what a company sets out to do and what actually happens. Drawing on interviews with top-level executives from such companies as IKEA, the Wall Street Journal, Charles Schwab, Time Warner, Watson Wyatt, Pella Corp., and scores of others both large and small, he presents the essential strategies for ensuring the success of innovations and change, including: • Get more “buy-in” from employees on new initiatives• Balance control with coordination to make your team more effective• Make sure that expectations are crystal clear• Maintain a sense of urgency and momentum on a daily basisFilled with real-life examples of how effective follow-through stems the waste of resources, improves productivity, and prevents costly mistakes, IT'S NOT WHAT YOU SAY...IT'S WHAT YOU DO gives managers up and down the corporation or company the tools they need to eliminate failure resulting from lack of follow-through and achieve their goals.
Author: Katherine D. Kinzler Publisher: HarperCollins ISBN: 054498742X Category : Social Science Languages : en Pages : 255
Book Description
From “one of the most brilliant young psychologists of her generation” (Paul Bloom), a groundbreaking examination of how speech causes some of our deepest social divides—and how it can help us overcome them We gravitate toward people like us; it’s human nature. Race, class, and gender shape our social identities, and thus who we perceive as “like us” or “not like us.” But one overlooked factor can be even more powerful: the way we speak. As the pioneering psychologist Katherine Kinzler reveals in How You Say It, the way we talk is central to our social identity because our speech largely reflects the voices we heard as children. We can change how we speak to some extent, whether by “code-switching” between dialects or by learning a new language; over time, our speech even changes to reflect our evolving social identity and aspirations. But for the most part, we are forever marked by our native tongue—and are hardwired to prejudge others by theirs, often with serious consequences. Someone’s accent alone can determine the economic opportunity or discrimination they encounter in life, making speech one of the most urgent social-justice issues of our day. Our linguistic differences present challenges, Kinzler shows, but they also can be a force for good. Humans can benefit from being exposed to multiple languages—a paradox that should inspire us to master this ancient source of tribalism and rethink the role that speech plays in our society.
Author: Michael Parker Publisher: Random House ISBN: 0091955254 Category : Public speaking Languages : en Pages : 162
Book Description
No matter what your speaking challenge is, this inspirational, cleverly illustrated book will ensure you perform with passion, power and persuasion; at your very best. Whether you are chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, youâe(tm)ll discover how to: -Use the rule of three to win any audience over -Prepare so you can be yourself âe" but better -Embrace the unknown and conquer any fear Capturing a life timeâe(tm)s work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a courageous, memorable, stand-out speaker.
Author: Elizabeth Verdick Publisher: Free Spirit Publishing ISBN: 1575428083 Category : Juvenile Nonfiction Languages : en Pages : 40
Book Description
The older children get, the more words they know and can use—including hurtful words. This book teaches children that their words belong to them: They can think before they speak, then choose what to say and how to say it. It also explores positive ways to respond when others use unkind words and reinforces the importance of saying “I’m sorry.” Includes tips for parents and caregivers.
Author: Carl Alasko Ph. D. Publisher: TarcherPerigee ISBN: 1585429325 Category : Family & Relationships Languages : en Pages : 237
Book Description
"Carl Alasko has found that with the right guidance, anyone can learn effective communication skills. In Say This, Not That, Alasko presents readers with simple instructions for what to say . . . and what not to say"--
Author: Dr. Frank Luntz
Author: Dr. Frank Luntz
Author: Joan Detz
Author: Michael Parker
Author: Jane Setter
Author: Laurence Haughton
Author: Katherine D. Kinzler
Author: Michael Parker
Author: Perfection Learning Corporation
Author: Elizabeth Verdick
Author: Carl Alasko Ph. D.