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Author: Ilan Alon Publisher: Routledge ISBN: 0429515359 Category : Business & Economics Languages : en Pages : 852
Book Description
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility—key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world. Covering key topics not found in competing books, Global Marketing will equip today’s students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
Author: Daniel P. Huerta Publisher: Focus on the Family ISBN: 1589979788 Category : Parenting Languages : en Pages : 274
Book Description
In today's complex world, parenting is a tough job. Beyond the difficulties of the changing world we live in, there are also the daily frictions of imperfect people sharing a home together. However, Daniel P. Huerta, Focus on the Family's Vice President of Parenting, offers hope and help for you to become an effective parent. Based on exhaustive research, Huerta presents a collection of seven powerful character traits designed to help parents grow and thrive as they take on the task of raising children. Parents will be encouraged to navigate family life with grace and love so their children ultimately see God's transformative power, love, and influence.
Author: Bob Waliszewski Publisher: Tyndale House Publishers, Inc. ISBN: 1604828080 Category : Religion Languages : en Pages : 210
Book Description
Plugged-In Parenting comes at a time when parents find themselves between a rock and a hard place. They want to protect their children from the increasingly violent and sexualized content of movies, TV, the Internet, and music as well as cyberbullying and obsessive cell phone texting. But they fear that simply “laying down the law” will alienate their kids. Can parents stay connected to the media while staying connected to God and to each other? This book makes a powerful case for teaching kids media discernment, but doesn’t stop there. It shows how to use teachable moments, evidence from research and pop culture, Scripture, questions, parental example, and a written family entertainment constitution to uphold biblical standards without damaging the parent-child relationship.
Author: Karis Kimmel Murray Publisher: Family Matters Press ISBN: 9780982799345 Category : Child rearing Languages : en Pages : 224
Book Description
Grace Based Discipline helps parents learn to handle difficult behavior and discipline problems with their children within the context of a biblical, grace-based home. Discipline...decoded- It's time for real talk. Being at your best when your kids are at their worst requires parenting your kids the way God parents you...and that's with grace. But, in the trenches of everyday life, that's easier said than done. This book provides a doable framework what decodes the mysteries of disciplining your kids with grace and will help restore hope, freedom, and peace in your home.Grace Based Discipline will help you: -Customize your discipline strategy to your unique kids-Determine what your rules should be-Base your family's values and expectations on God's Word-Discern what types of violations are most serious, which battles to fight, and how to respond to unwanted behavior-Become an expert in choosing and applying effective consequences
Author: Ilan Alon Publisher: Routledge ISBN: 0429515359 Category : Business & Economics Languages : en Pages : 852
Book Description
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility—key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world. Covering key topics not found in competing books, Global Marketing will equip today’s students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
Author: Sharon Vaughn Publisher: SAGE ISBN: 9780803958937 Category : Education Languages : en Pages : 188
Book Description
In this book the authors describe the specific steps to take in order to conduct focus groups in education and psychological settings. The reader is shown how to prepare for a focus group, create a moderator's guide and analyse the results.
Author: Dr. Siddhartha Ganguli Publisher: Allied Publishers ISBN: 9389934281 Category : Family & Relationships Languages : en Pages : 336
Book Description
The physical features of teenage kids change to catch up with their brain circuits ready to take on the pre-historic hunter-gatherer roles. The goal: resource mobilisation for survival. Resource mobilisation would not only help them survive but also to earn them invisible rewards by way of positive brain chemicals and electricity. However, the post-industrialisation scenario has been quite different. Teenagers get groomed via skill- or academic development to take on economic roles latest by their mid-twenties. Such grooming strategy does not always lead to the invisible rewards which they would have earned had they been playing their pre-historic hunter-gatherer roles. Most interestingly, today’s versatile digital gadgets offer ample scope for earning brain rewards at the cost of sedentary lifestyles. The prevailing work-and-study-from-home culture has prompted the teenagers becoming dependent on digital technology and getting addicted to the gadgets for earning rewards. There is thus a new need for the parents of today’s teenagers. They must smartly lead themselves and their kids so that digital technology is utilised for their healthy all-round development thus preventing any possibility of addiction. Divided into two parts, the Part 1 of this book throws light on the realities combined with tips; and, Part 2 introduces the new concept of Brain Tools for the use of the kids and the parents, based on the author’s ongoing research on Neuro-management (NM).
Author: Fodor's Travel Publications, Inc. Staff Publisher: Fodors Travel Publications ISBN: 1400008905 Category : Travel Languages : en Pages : 218
Book Description
Authoritative, up-to-date travel information in a handy, compact format features tips on dining and lodging to suit any budget, facts on local transportation and holidays, detailed maps, sightseeing tips, and advice on shopping, nightlife, side trips, and outdoor activities.
Author: D.W. Paone Publisher: AuthorHouse ISBN: 1449076289 Category : Biography & Autobiography Languages : en Pages : 548
Book Description
Mickey Rooney Was Right is D.W. Paone’s autobiography with the emphasis on his quest to achieve success as both a writer and assistant cameraman in the entertainment industry. However, no matter how hard he tried, and he tried very hard, long-term success in both these aspects of the industry continued to elude him. While he had the opportunity to work on Law & Order and a handful of other high-profile jobs, and even sold a joke to Jay Leno, his career was a roller coaster ride of highs and lows in a fickle industry with no rhyme or reason. This book is for anyone who has attempted, or even considered a career in the entertainment industry, or followed a dream even when logic and those around him said to stop.
Author: Ilan Alon
Author: Daniel P. Huerta
Author: Bob Waliszewski
Author: Karis Kimmel Murray
Author: Ilan Alon
Author: Sharon Vaughn
Author: Dr. Siddhartha Ganguli
Author: Fodor's Travel Publications, Inc. Staff
Author: Patricia Jones Wood
Author: Toni Gallagher
Author: D.W. Paone